The document discusses corporate social responsibility (CSR) objectives, methodologies, concepts, and implementation strategies. The key objectives of CSR discussed are harnessing growth for sustainable development, preserving the environment and community welfare, and creating income growth and jobs. The document outlines CSR concepts like the pyramid of CSR and its four pillars. It provides examples of CSR strategies like ITC's e-Choupal initiative in India which created a virtual marketplace and social benefits for farmers. The summary discusses benefits of CSR like shared value and competitiveness, and challenges like lack of commitment and financial resources.

1. Corporate social
responsibility

2. Objectives
 Harnessing the growth in CSR activities for sustainable
development of the agrifood sector .
 Preserve and improve the natural environment and community
welfare
 Income growth, diversification and job creation
 To create the conditions for that growth to continue, both by
helping companies to act responsibly and by building an enabling
environment. .

3. Methodologies followed
 Conceptualization of idea.
 Consultaton with teachers.
 Customization of concept.
 Surfing internet.
 Reference books & journals.

4. Background
 Concept
 Pyramid of Corporate social responsibility
 Pillars of Corporate Responsibility
 Steps and processes of CSR Implementation
 Corporate Citizenship
 Examples of Corporate social responsibility
 Benefits and Key Issues in CSR
 CHALLENGES OF CSR

5. Introduction
 Corporate social responsibility (often referred to by the acronym CSR) is
emerging as a noteworthy discipline across multinational organizations,
governments, social entrepreneurs and NGOs. CSR is a container concept
which encompasses many different ecological, social and economic
issues. It is mainly based on international treaties, guidelines and
instruments enjoying broad international support that are relevant for
business, such as human rights, labour rights, environmental protection,
consumer protection, socio-economic development

6. Concept
 The term "corporate social responsibility" came in to common use in the
late 1960s and early 1970s, after many multinational corporations formed.
 “A concept whereby organisations integrate ecological and social
concerns in its operations” (Cited in Gill 2007).

7. Pyramid of Corporate social responsibility

8. Four Pillars of Corporate Responsibility

9. Stakeholders
 Stakeholder engagement has become one of the important aspects of
CSR practices.
 employees, neighboring community and general public.

10. Five step process to CSR
Implementation
 Scoping the organization’s environment for ways the firm can translate societal issues which impact it into
some type of a corporate advantage.
 Development of an expanded menu of CSR program options to create corporate opportunities associated
with these societal issues.
 Analysis of strategic CSR policies based on reference to economic and, societal impacts as well as other
relevant core variables.
 Execution of the specific strategic CSR program option which often involves coordination with other
businesses and sectors.
 Evaluating both the economic and social effects and discussing results within the organization and to key
stakeholders.

11. Corporate Citizenship: A new way to
market CSR
 The business strategy that shapes the values underpinning a company’s
mission and the choices made each day by its executives, managers and
employees as they engage with society.
 four key principles that define the essence of corporate citizenship are:
(i) Minimize harm
(ii)Maximize benefit
(iii) Be accountable and responsive to key stakeholders
(iv) Support strong financial result

12. E-Choupal
 Choupal is a hindi word which means a village meeting place, and “E” here stands for
electronic so it is a village meeting place on a electronic platform.
 It is a virtual market place where vendors and customers come together to do transactions.

13. Examples of Corporate social responsibility
E-Choupal

14. E-
CHOUPAL
Farmers
ITC
Government
Society
•Better Returns
•Education
•Social Security
•Lower Cost of Inputs
•Better Relations
•Supply Security
•Improvement in Productivity
•Reduction in Disparity
•Reduction in Hoarding &
Blackmarketing
•Lower cost of products
•Social Stability
•Check Migration to Cities
SOCIAL IMPACT OF e-CHOUPAL

15. Benefits of CSR
 Shared value
 Promotes competitiveness and innovations
 Promotes a sustainable business model
 Integrates business into the community
 Develops Human capital
 Mitigates the operational impact and risks
 Supports external relationships
 Corporate philanthropy and scholarships

16. Key Issues in CSR
 Labour rights:
 child labour
 forced labour
 right to organize
 safety and health
 Environmental conditions
 water & air emissions
 climate change
 Human rights
 cooperation with paramilitary forces
 complicity in extra-judicial killings
 Poverty Alleviation
 job creation
 public revenues
 skills and technology

17. CHALLENGES OF CSR
 Lack of total organizational commitment to CSR
 Challenges in integrating CSR with core business values and practices
 Lack of financial resources to pursue CSR practices
 Economic and commercial pressure
 Different views in the role and responsibility of organisations.
 Strong Stakeholder (interest) conflict

18. Conclusion
 The challenge for us is to apply fundamental business principles to make CSR sharper,
smarter, and focused on what really matters. This can be done by:
 • Focusing on priorities
 • Allocating finance for treating CSR as an investment from which returns are expected
 • Optimizing available resources by ensuring that efforts are not duplicated and existing
services are strengthened and supplemented
 • Monitoring activities and liaising closely with implementation partners such as NGOs to
ensure that initiatives really deliver the desired outcomes
 • Reporting performance in an open and transparent way so that all can celebrate progress
and identify areas for further action.

19. Notes and References
 Baue, B., Environmental, Social and Governance Standards: Glass Half-Empty or Half-Full? World Business
Council for Sustainable Development, November 2007 .
 Blowfield, M., Business & Economic Development: Agriculture Sector Report, AccounAbility/BSR, December 2004.
 Branco and Rodrigues (2007) describe the stakeholder perspective of CSR as the inclusion of all groups or
constituents (rather than just shareholders) in managerial decision making related to the organization’s portfolio of
socially responsible activities.
 Green, Todd. and Peloza, John. “How does corporate social responsibility create value for consumers?”
www.emeraldinsight.com/0736-3761.htm
 Ghoul, Sadok, et.al. “Does Corporate Social Responsibility Affect the Cost of Capital?”.2010
 ISEAL Alliance, ISEAL Code of Good Practice for Setting Social and Environmental Standards, January 2006
 Johnson Douglas, et.al., “Corporate Social Responsibility: It’s about long term business success.”
 Ness, Elizabeth. “Corporate Social Responsibility.”
 Quairel-Lanoizelee, Francoise, “Are competition and corporate social responsibility compatible?
 The myth of sustainable competitive advantage.”, www.emeraldinsight.com/1746-5680.htm
 Reich, R., argue that governments should set the agenda for social responsibility by the way of laws and
regulation that will allow a business to conduct themselves responsibly.
 Strugatch, Warren, “Turning Values into Valuation: Can Corporate Social Responsibility survive hard times and
emerge intact?”, www.emeraldinsight.com/0262-1711.htm

20. THANKYOU