Corporate social responsibility (CSR) aims to ensure companies conduct business in an ethical manner by considering their social, economic, and environmental impacts. CSR involves companies providing value to society through initiatives that assess and take responsibility for their effects on the environment and impacts on social welfare. The concept of CSR emerged in the late 1960s and grew in the 1980s as business and social interests converged, making firms more responsive to stakeholders. CSR activities can include caring for human rights, partnering with communities, contributing to society's welfare and development through investments and relationships with employees/customers. The importance of CSR includes protecting consumers, promoting good employer-employee relations, assisting the government, and attracting customers, staff, and investors who prefer socially

2. Corporate Social
Responsibility
Aima Khalid
MMC-4

3. Definition
• CSR aims to ensure that companies conduct their business in a
way that is ethical. This means taking account of their social,
economic and environmental impact, and consideration of
human rights.
• Providing value to society.
• Corporate initiative to assess and take responsibility for the
company's effects on the environment and impact on social
welfare.
• Is a concept that organizations, especially (but not only)
corporations, have an obligation to consider the interests of
customers, employees, shareholders, communities, and
ecological considerations in all aspects of their operations.”

4. Brief History
• Based on the idea of `Social Responsibility (SR)’ before
the dominance of corporate businesses and
organizations.
• The term "corporate social responsibility" came into
common use in the late 1960s and early 1970s.
• In the 1980s, business and social interest came closer and
firms became more responsive to their stakeholders.

5. Types of CSR
• There are two types of corporate social
responsibilities:
o The first one consists of corporations providing
funding/donations and resources for worthwhile
social causes.
o The other type of CSR involves taking out a plan to
produce products or provide services that are in the
best interests of society, in the means of production
and services.

6. Activities involved in CSR
• Within the CSR Management, the following factors
behold the shares of importance:
o Caring for Human Rights through the organization’s
activities.
o Working in partnership with local communities.
o Community Involvement and Development.
o Bringing better workforce
Environment.
o Working for Consumer Issues.
o Contributing for the Welfare
and Development of the society.

7. o Socially Responsible Investment (SRI), that goes
beyond personal profits.
o Developing relationships with employees and
customers.
o Working in the perspectives
prescribed in Ethics.
o Environmental protection
and sustainability.
o Working with commitment
for betterment.
o Voluntary activities, enhancing
the positive image of the firm.

8. Importance
• To protect the consumer from the malpractices in
businesses.
• To promote better relationship and understanding
between the employer and the employees.
• A source of assistance to the government and its
problems.
• Brings up the staff which prefers the companies which
are socially responsible.
• Customers are attracted to socially responsible
companies
• Helps to attract investors on a better scale.

9. • According to the World Bank:
“CSR is the commitment of business to contribute to
sustainable economic development by working with the
local community to improve the quality of life in ways
that are both good for business
and good for development.”

10. Why CSR
• To engage the audience, on deeper level, beyond your
product or services.
• Publicizing the brand/firm and
creating a consumer centered image.
• Building a sense of teamwork and
positive work environment.
• To go beyond products and profits
definitely provides a warmer image
of your business.

11. • To take initiatives and show the commitment of the firm
for the society welfare.
• Visible CSR campaigns on social media, developing a
positive branding environment.

12. Thank you…