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HARSHEY FOODS CORPORATION
FAILURE OF “ERP” IMPLEMENTATION
 Milton Hershey founded HCC in1894.
 Milton Hershey established a Candy Store in
Philadelphia in 1876.
 He started Lancaster Caramel Company which
was Successful.
 In 1895 HCC was manufacturing more than
114 different varieties of chocolates.
 In 1899 HCC was became the first American
company to make milk chocolate.
 The Caramel Company was sold in 1900 for
US $ 1 million.
 In 1900 Milton Hershey started Derry
Township in Pennsylvania.
 In 1927 HCC was incorporated as Hershey
Chocolate Corporation.
 In same year HCC went public by offering
350,000 shares of convertible preferred
stock.
 The Hershey Company, known until April 2005 as the
Hershey Foods Corporation and commonly called
Hershey's, is the largest chocolate manufacturer in North
America
 According to Dec 2012 total full time employees are 12,100
and part time are 2,100
 There are 91 chocolate products are manufacturing by them.
 Total percentage of net sales increased to 9.3% comparing to
2011.
 The total percentage of net sales out of us are
In 2010 14.6%
2011 15.6%
2012 16.1%
 Total net sales increases from 2011 to 2012 is 6.1%
 In 2012 dividend paid per each share is $ 1.56
 According to 2011 the dividend amount is increased to
6.5%
 Selling, marketing and administrative
expenses increased $226.0 million ( 15.3%) in
2012.
 The increase was primarily a result of
increased advertising, marketing research
and consumer promotion expenses.
 Because of this, 2012 EBIT has increased to
$83.8 from $49.2 million.

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Hershey company

  • 1. HARSHEY FOODS CORPORATION FAILURE OF “ERP” IMPLEMENTATION
  • 2.  Milton Hershey founded HCC in1894.  Milton Hershey established a Candy Store in Philadelphia in 1876.  He started Lancaster Caramel Company which was Successful.  In 1895 HCC was manufacturing more than 114 different varieties of chocolates.  In 1899 HCC was became the first American company to make milk chocolate.
  • 3.  The Caramel Company was sold in 1900 for US $ 1 million.  In 1900 Milton Hershey started Derry Township in Pennsylvania.  In 1927 HCC was incorporated as Hershey Chocolate Corporation.  In same year HCC went public by offering 350,000 shares of convertible preferred stock.
  • 4.
  • 5.  The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America  According to Dec 2012 total full time employees are 12,100 and part time are 2,100  There are 91 chocolate products are manufacturing by them.  Total percentage of net sales increased to 9.3% comparing to 2011.
  • 6.  The total percentage of net sales out of us are In 2010 14.6% 2011 15.6% 2012 16.1%  Total net sales increases from 2011 to 2012 is 6.1%  In 2012 dividend paid per each share is $ 1.56  According to 2011 the dividend amount is increased to 6.5%
  • 7.  Selling, marketing and administrative expenses increased $226.0 million ( 15.3%) in 2012.  The increase was primarily a result of increased advertising, marketing research and consumer promotion expenses.  Because of this, 2012 EBIT has increased to $83.8 from $49.2 million.