1. INFLUENCE OF BRANDING ON
CONSUMER PURCHASING
BEHAVIOUR
BY- SHWETA KHANDELWAL
NIKHIL TATKE
MITALI GOYAL
NITIN BANSAL
SAI MAHESH MANIKONDA

2. BRANDS

3. BRANDS
Brand is the name , term, design or any other
feature that identifies one seller’s product
distinct from that of other seller.
CONSUMER BUYING BEHAVIOUR
Consumer buying behaviour is the decision
processes and acts of people involved in buying
and using products

4. ELEMENTS OF BRANDS
 NAME
 LOGO
 TAGLINE
 SHAPES
 COLORS
 SOUND
 TASTES

5. STAGES OF THE CONSUMER BUYING
PROCESS
 Awareness or need
 Information search
 Evaluation of alternatives
 Purchase decision
 Purchase
 Post purchase evaluation

11. ADVERTISING EFFECT

14. INCOME

19. Non Branded Jeans
Original Price is 1000/_
Auction starts from
300/_
Branded Jeans
Original Price is 2000/_
Auction starts from
600/_

21.  Sales of Micromax mobiles are increased to
18.4%
 Sales of Samsung mobiles are increased to
13.3%
 Sales of Apple mobiles are increased to 12.3%
 This all Sales are in 2012.
 From this data we can say that In Electronics
less brands are fast moving

23.  According to their
budget and discounts
people are preferring
Branded clothes

24.  Esteem Needs people
are preferring Branded
products.
 Safety & Physiological
Needs people are using
Normal products.