This document discusses corporate social responsibility (CSR). It defines CSR as a company's commitment to sustainable development and defines its basic constituents as contributing to sustainable economic development, making desirable social changes, and improving the social environment. The document outlines the types of social responsibilities companies have, including responsibilities toward society, government, employees, shareholders, and consumers. It also discusses models of CSR, benefits of CSR, best practices, and the need for CSR.

1. Corporate Social
Responsibility
ShowanaShaikh
NainaTalreja
MuzzamilShaikh

2. SHOWANA
SHAIKH

3. Outline:
 Corporate Social responsibility.
 Types and nature of social responsibilities.
 CSR principles and strategies.
 Benefits of CSR
 Models of CSR.
 Best practices of CSR.
 Need of CSR.

4. Whatever we do today will have an impact
on future generations. That’s what CSR is
about.”

5. Meaning:
 Corporate social responsibility is a gesture of showing the
company’s concern & commitment towards society’s
sustainability & development.
 CSR is the ethical behaviour of a company towards society.

6. Basic Constituents of CSR
Contribute
towards a
sustainable
economic
development
Make
desirable
social
changes
Improvement
of social
environment
Towards
Business
& Society

7. Types of Social Responsibility

8. Responsibility towards Society
 Carrying on business with moral& ethical standards.
 Prevention of environmental pollution.
 Contributing towards the development of social health,
education
 Making use of appropriate technology.
 Overall development of locality.

9. Responsibility towards Government
 Obey rules & regulations.
 Regular payment of taxes.
 Cooperating with the Govt to
promote social values.
 Cooperating with the Govt for
economic growth & development.

10. Responsibility towards Employee
 Healthy working environment.
 Regular & fair wages.
 Welfare services.
 Training & promotion facilities.
 Proper recognition of efficiency & hard work.

11. Naina
Talreja

12. Responsibility towards Shareholders
 Reasonable rate of return
 Survival & the growth of the
shareholder
 Build reputation & goodwill of the
company.
 Transparent & accountable.

13. Responsibility towards consumers
 Supplying socially harmless
products.
 Supplying the quality, standards,
as promised.
 Adopt fair pricing.
 Provide after sales services.
 Resisting black-marketing &
profiteering.

14. Nature of social responsibility
 CSR is normative in nature.
 All firms do not follow the same patterns of CSR.
 Legal & socially responsible.
 Legal but socially irresponsible.
 Illegal but socially responsible.
 Illegal & socially irresponsible.

15. Strategic Corporate Social Responsibility
Perspective
Three fundamental criteria guide managers:
Inside-Out
Approach
Outside-In
Approach
Outside-Out
Approach
Look inside
company at
issues
that are
important
to the
company
Look outside
company at
issues
that
company has
an impact
upon
Look at social
issues in
general in
terms of the
extent to
which they
are
problematic

16. Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a
happy workforce
Increase in
customer retention
Differentiating
yourself from
the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders
Benefits of CSR

17. MUZZAMIL
SHAIKH

18. Models of corporate social
responsibility
 Friedman model
 Ackerman Model
 Carroll Model
 Environmental Integrity & Community Model.
 Stockholders & Stakeholders Model.
 New Model of CSR.

19. Friedman Model
 A businessmen should perform his duty well, he is
performing a social as well as a moral duty.
 A businessmen has no other social responsibility to perform
except to serve his shareholders & stockholders.

20. Ackerman Model (1976)
 Emphasized on internal policy goals & their relation to the CSR.
 Four stages involved in CSR.
 Identify most common social problem & then solve
 Hire experts
 Actively & work hard.
 Evaluating of the project by addressing the issues.

21. Carroll Model(1991)

22. 


 Philanthropic requirements: Donation, gifts, helping
the poor. It ensure goodwill & social welfare.
Ethical responsibility: Follow moral & ethical values
to deal with all the stakeholders.
Economic responsibility: Maximize the shareholders
value by paying good return.
Legal responsibility: Abiding the laws of the land.
Carroll Model(1991)

23. Environmental Integrity & Community
Health Model.
 Developed by Redman.
 Many corporate in US adopted this model.
 Higher Contribution Higher Expansion
 Healthy people can work more & earn more.
 CSR is beneficial for the corporate sector.

24. Stockholders & Stakeholders Model
1
Productivism
2
Progressivism
3
Philanthropy
4
Ethical Idealism
Self
Duty
Interest
Stakeholder
Model
Stockholders
Model
Moral
ORIENTATION
MOTIVES

25. New Model of CSR
CSR (+) CSR(-)
CSR(-) CSR(-)
FinancialCapability
Strong
Ethical Rooting
Poor
StrongPoor

26. Best Practices of CSR
 To set a feasible, Viable & measureable goal.
 Build a long lasting relationship with the community.
 Retain the community core values.
 Reporting the impact.
 Create community awareness.

27. Need for Corporate Social Responsibility
 To reduce the social cost.
 To enhance the performance of employees.
 It is a type of investment.
 It improves the public image.
 To provide moral justification.
 It satisfies the stakeholders.
 Enhance the health by non polluting measures.