This document discusses the benefits of developing a mobile app for gyms. It notes that mobile apps can help gyms increase memberships, improve client satisfaction and motivation, and build their brand. Key features that a gym app could offer include booking classes and personal training sessions, promoting services, allowing product shopping, implementing loyalty schemes and coupons, using push notifications, and integrating geo-fencing and social media. Developing an app would allow gyms to better engage their members and attract new customers through a convenient mobile experience.

1. Gyms & Mobile
Why Your Gym Needs A Mobile App

2. Grow Your
Business
Whether your goal is
to increase
memberships,
improve client-
satisfaction and
motivation, or build
your brand and get
out there more, a
mobile App could be
the solution.

3. The Mobile Industry
85%
of mobile users
are more
comfortable with
Apps than
mobile
websites.
75%
of users go online
with their
smartphone every
day.
Average number
of Apps per
smartphone is
26 and growing
15% year or
year

4. The Mobile Industry & Gyms
In a 2014
study by
Flurry, the
usage of
Health and
Fitness Apps
increased 62%
over a period
of 6 months!
57%
of gym members
bring their
smartphone to
workouts.
72%
of exercisers are
using technology to
support their
workouts.
33%
of gym members
would switch clubs
for better access to
technology.

5. Features Available for Gym
Apps
Organise Inventory
If you sell health and fitness products from your gym, upload your
entire inventory into your mobile App! Organise by type, keyword
or brand, and include images, descriptions and prices, etc.
Product Shopping
Sell products directly from your App with secure payments and multiple
delivery options, making mobile shopping easier than ever.
Loyalty Schemes
Allow users to Check-In to the gym and earn loyalty points. Create
rewards that can be redeemed with a specific number of points or
Check-In’s.
Form Submissions
Create registration forms for new members, as well as feedback and
enquiry forms, and let clients upload pictures directly from their
smartphones.
Quick Sharing
The easiest way for members to refer your gym to their friends and
family. By sharing the App, potential new members have access to
all the services they need to reach you.
Showcase Gallery
Showcase your gym and the facilities inside. Provide simple training tips
for different exercises. Feature clients’ own photos they send in and let
other clients rate and review them.
One-Touch Calling/Emailing
User will never have to search for your contact information again.
Our App offers multiple ways to contact you at the touch of a
button, either by email, phone or instant message.
Video Links
Include links to videos such as short workouts, training tips and routines
that your App users can access anywhere. Having a useful resource
improves motivation!
Push Notifications
Use Push Notifications to broadcast messages directly to your App
users. Use the advanced control features to define who, where
and when you send your messages.
Maps & Directions
Let clients access directions to your business from wherever they are
with out integrated Map and Location feature.
Social Media Integration
Integrate all your social platforms on your App. Encourage
members to recommend your gym via Facebook and Twitter and
incentivise recommendations.
Booking Feature
With an In-App booking feature members have the ability to book a
personal training session or an exercise class. Have all of your exercise
classes available to book in one calendar, and a separate calendar for
each personal trainer. Booked sessions are added to the user’s
calendar.

6. Simple,
Convenient
Customer Booking
Let members book exercise
classes and personal training
sessions directly in the App.
Members will be able to see
available classes on the In-App
calendar, book them with a few
taps and add them to their
Calendar.
Have a calendar with all classes,
and separate calendars for each of
your personal trainers!

7. Promote Gym
Services
Provide easy access to your
gym services.
Display prices personal training
sessions and your individual
classes, as well as descriptions
and videos.
The clear navigation means
your clients will be able to
browse through your services
quickly and easily.

8. Product Shopping
Sell products directly from
your App.
Categorise items by brand or
department so customers
can shop effortlessly, while
using secure payments and
multiple delivery options
make mobile shopping easier
than ever.

9. Loyalty
Schemes
Offer mobile loyalty schemes for
your members and increase
retention.
Allow your App users to Check-In to
your gym and earn loyalty points or
join Loyalty Schemes with individual
classes or personal trainers.
Update, remove or add new loyalty
rewards at any time.

10. Loyalty
Cards
Loyalty cards allow you to reward your App users
who support your business by giving them digital
stamps.
Offer a digital stamp each time they attend a
particular class or have a personal training
session.
Exchange fully stamped cards for rewards!
 95% of people who enrolled in a mobile loyalty program
said they were likely to continue using it
 90% of consumers who have joined mobile Loyalty
programs feel they have gained value from them
 73% of consumers are interested in saving loyalty cards
on their smartphones.

11. Coupon
s
Create redeemable coupons that customers can
access directly in your App.
These can be discounts on classes, personal
training sessions or products you sell in your
gym.
• 75% of mobile shoppers have used a mobile coupon
• 82% of consumers said digital coupons are more
convenient than printed coupons
• 77% of smartphone users said mobile offers have a
positive impact on their brand loyalty
• 59% said they would have a more positive opinion of a
business if they could receive coupons and offers that
could be saved on their smartphones

12. Push
Notifications
Use Push Notifications to broadcast
messages directly to your App users.
Advanced control features such as
Scheduling, Targeting and Geo-
Fencing allow you to define who,
where and when you send your
messages.
Send exercise class and personal
training sessions reminders to avoid
missed sessions.

13. Geo-Fencing
Create virtual “fences” around a
pre-defined area, such as
yours, or your competitor’s gym,
and send Push Notifications to
the phones of users who walk
within that area.
 Shout out about your services to nearby App users.
Promote new equipment and classes with a quick
message when the user walks by.
 Knowing where your members are and how they behave
allows you to customise offers and give them rewards
and personalised experiences.

14. Scheduling
Plan ahead for an upcoming event
and schedule your notifications by
date and time.
Set aside a day to plan key dates
and times to send out your
messages.
Note down important holidays or
events that may affect your
business and create offers around
them.

15. Targetin
g
Create Tags against your customers to
group them into different categories
depending on their needs.
Extremely useful for sending out user-
specific notifications and keeping your
announcements relevant.
Group customers into VIPS,
REGULARS, or NEW and create
customised messages for each group.