Fresh Beacon is a platform that enables mobile apps to send targeted notifications and communications to users based on their location, interests, and profile using geofencing, Bluetooth beacons, and other context. The platform consists of geofencing and beacon detection modules, tools for managing notifications and user profiles, and analytics dashboards. It is designed with a focus on user privacy and transparency, requiring opt-in and allowing users to delete collected data. The summary provides an overview of Fresh Beacon's key capabilities for location-based targeting and analytics.

1. FreshBeacon Technology!
Date: 2/4/2014!

2. 2

3. THE FRESH BEACONS!
3

4. Introduction!
What are Fresh Beacons?!
The Fresh Beacon Platform enables deployment of mobile-centric customerengagement systems for delivering highly relevant communications based on
end-user context, interests and location, in real time.!
4

5. Introduction!
Use the Fresh SDK to empower you application, then manage
it from the web
Communicate
Geofence
Dashboard
Profile
Fresh SDK
Proximity
Web
Analytics
Privacy
Notificatio
ns
STEP 1
Fences
Engagement
Profile Rules
STEP 2
5

6. Geofence!
Geo-targeted communications have been shown to work twice
as well as untargeted communications
p Uses a combination of GPS, Cellular and WiFi along with our proprietary
algorithms to run all-day in the background while only consuming a few percent of
battery life!
p Supports radial or polygonal geofences with radii of 50 meters or greater!
p Support both app-wide geofences (all users get the same geofences) and peruser geofences (each user can also have personal geofences)!
p There is no hard limit on how many geofences you can have!
6

7. Proximity
!
Fresh Beacons work indoors and out where other location
technologies often can not!
p Uses Bluetooth LE beacons that you place in strategic locations!
p Can run all-day in the background while consuming miniscule amount of battery life!
p Supports beacon detection from 1 meter up to 50 meters!
p Beacons are managed centrally via the Fresh Manager so you can update where you’ve placed
them, see their battery life, combine them with other modules, etc.!
p Beacons use a secure transmission so that only your app can identify them, no cross-targeting from
competitors!
p There is no limit to how many beacons you can have!
7

8. Notification!
We allow you to deliver a message to the right person at
the right place at the right time!
Notifications can be triggered by a combination of Location (Geofencing or Proximity),
Profile and Time!
A consumer with a Beacon-enabled App!
1. Sighting
The consumer’s
Beacon-enabled app
on the smartphone
detects a trigger or
hub.!
2. Relay
3. Resolution
4. Action
The sighting is
sent to the
FDG cloud.!
If the developer is
permitted to see that
trigger, the cloud
provides information
about the sighting to
the developer.!
The developer is
free to take the
action they choose
in their app.!
8

9. Privacy
!
FDG doesn’t collect UUIDs (unique user IDs) and we require
transparency to end-users
The Fresh Beacon platform was built with
Privacy in mind from day one. This is
manifested in three ways:!
!
p The user must opt-in to enable Fresh
Beacon features!
p In the app, the user must be able to optout and/or delete the collected data on the
phone at any time!
p FDG has received TRUSTe certification for
how it handles consumer privacy!
9

10. Profile
!
Inferred Interests can be used for targeting your application’s
experiences and/or notifications
Personal Places of Interest which consist of the top 20 places your end-user dwells at.
These can be used as a starting to point to create personal geofences for each user.!
10

11. Management
!
Both a web portal and set of APIs that allow you to configure
and control all the features of Fresh Beacons
Includes analytics & reporting while also offering bulk download
of raw data for you to slice & dice as you see fit.!
Communicate
Fences
Dashboard
Web
Analytics
Engagement
Profile Rules
11

12. Management
!
How can Fresh Beacon help your business?!
Online
Brands !
Retailers
and Venues !
Ad networks !
Extend the effectiveness of their
mobile strategies by adding real-time
context to their offers and services to
engage customers in the right way at
the right time. !
Enable brands with physical
locations to increase sales and drive
loyalty by delivering highly relevant
communications while those
consumers are physically present in
their stores and venues.!
Drive additional revenue by
extending the effectiveness of mobile
advertising by adding real-time
context and precise location
relevance to the ads they serve
when consumers are out and about.!
• Build loyalty and preference by making mobile
communications relevant and timely!
• Make competitive offers based on current location
and interests!
• Refine and improve their offerings via analytics
provided by Fresh Beacon platform!
• Send customized communications and make
offers based on interest!
• Refine and improve their offerings via analytics
provided by Fresh Beacon platform!
• Extend targeting of mobile ads beyond ‘what the
customer is doing on mobile device’ to ‘what the
customer is doing in the physical world’ matched
against the interests found in the customer’s profile!
• Proximity-enable traditional Out-Of-Home
advertising to increase ad effectiveness!
12

13. For more information, please email us at
beacons@freshdigitalgroup.com.!
13