Beacon technology utilizes small wireless devices that broadcast signals to smartphones, enabling mobile apps to provide hyper-contextual content based on users' locations. It enhances customer engagement by offering personalized messages and promotions in various settings such as stores, restaurants, and museums, increasing traffic and sales. This technology requires low energy and can remain functional for years, making it a cost-effective solution for businesses.

1. INSIGHTS ON BEACON
TECHNOLOGY!
Property
of
Big
Studio.
2015
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2. WHAT IS A BEACON?!
A beacon is a small wireless device that constantly broadcasts radio signals
to nearby smartphones and tablets. !
!
Beacon technology allows mobile apps to understand their position on a
micro-local scale, and deliver hyper-contextual content to users based on
location.
Property
of
Big
Studio.
2015
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3. Information
broadcasted
from a beacon
Devices receive
information and send to
backend systems
Backend systems receive
and process information
HOW A BEACON WORKS!
Personalized offer or
message delivered over
network.
Property
of
Big
Studio.
2015
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4. STORES! RESTAURANTS! SHOPPING MALLS!
AIRPORTS! STADIUMS! MUSEUMS!
Deliver in-store offers
and e-catalogues to
target shoppers!
Attract new customers with
coupons while offering
returning customers express
pre-order and pick-up services!
Guide visitors with floor plans,
events and the hottest sales
for a boost in traffic and
revenue!
In addition to flight
information, showcase duty-
free promotions and special
vacation deals!
Send welcome messages, seat
maps, and coupons for snacks
and sporting goods!
Provide mobile tours for
exhibitions as well as
museum shop promotions!
HOW A BEACON ENHANCES CUSTOMER SERVICE!
Property
of
Big
Studio.
2015
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5. ADVANTAGES OF USING A BEACON
Triggers strong
customer/user
engagement
(reviews, offers,
information, help)!
STRONG ENGAGEMENT!
HIGHLY CONTEXTUAL
EXPERIENCE!
PHYSICAL SPACE!
LOW ENERGY ! LOW PRICE!
Sends customers highly contextual,
hyper-local, meaningful messages and
advertisements on their smartphones!
Provides a digital
extension into the
physical world!
Needs low energy
requirements. It can last
up to 3 years on a
single coin cell battery
60-80% cheaper than
traditional Bluetooth.!
Property
of
Big
Studio.
2015
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6. App usage was also 16.5 times greater
for users who received a beacon
notification vs those who didn’t.!
Property
of
Big
Studio.
2015
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Source: https://econsultancy.com/blog/65361-ibeacons-the-hunt-for-stats/

7. IDEAS ON HOW TO PROMO FINANCIAL OFFERS IN B2B
ENVIRONMENT USING A BEACON
• Send a personalized message based on employees’ life stages and amount
of money in their 401(k) savings!
• Send updates on company’s new benefit/retirement options!
• Send some interesting facts or tips about finances that’s related to
employees!
• Send a quick quiz to educate employees about finances/ budgeting
occasionally!
Property
of
Big
Studio.
2015
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8. Storyboard Sketch!
Property
of
Big
Studio.
2015
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9. 1.! 2.!
Here is Jim working hard at his office.
He has been married for 10 years and
has two kids. But, because of mortgage
and other debts, he hasn’t saved
enough money in his 401(k) for his
retirement. !
At 10:05am, Jim needs a cup of coffee
to boost his energy.!
Property
of
Big
Studio.
2015
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10. 3.! 4.!
He goes downstairs to the cafeteria to
get a cup of coffee. !
He sits down in the cafeteria area. A
beacon is attached to the table which
immediately sends him a message
notification on his mobile phone from a
financial institution providing his
retirement benefits.!
Property
of
Big
Studio.
2015
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11. 5.!
It sends him a personalized message
on ways to boost his 401(k) savings. !
6.!
He taps the ‘Save for later’ so that he
can look into it after work. !
Property
of
Big
Studio.
2015
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12. Macy’s Case Study!
Property
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Big
Studio.
2015
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Source: https://www.youtube.com/watch?v=c3h0eKGfUfI
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Property
of
Big
Studio.
2015
Beacon!

14. 14
3.
4.
Source: https://www.youtube.com/watch?v=c3h0eKGfUfI
Property
of
Big
Studio.
2015
Beacon!

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5.
6.
Source: https://www.youtube.com/watch?v=c3h0eKGfUfI
Property
of
Big
Studio.
2015