The document outlines Microsoft's advertising and monetization platform, highlighting features such as targeted promotions, flexible ad formats, and real-time bidding options for improving yield and performance. It emphasizes the use of machine learning for optimizations, ease of integration, and provides insights from customers about the platform's capabilities. Additionally, it showcases Microsoft's commitment to delivering high ROI for app developers through robust analytics and monetization strategies.

4. Segmentation
& Notifications
Targeted
Offers
Campaign
Attribution
Targeted
Promotions
Store Wide
Sales
Ads
SDK
Ads
Mediation
Ads
Promotions
Yield
Management
Rich
Analytics
Base
Product
Add
-On
Bundles Perpetual Subscriptions Sales &
Discounts
Session: Windows Store: Manage and promote apps your way (B8098)

5. Your App
development
cycle
Grow
your
Audience
Engage with
users
Optimize
for Yield
Develop
/Update
apps
build
promotemonetize

7. Banner Ad
Native Ad
Simple Ad unit setup
Ad Format Options
Announcing Native ads
Banner and Interstitial Banner
Interstitial Video ads
One SDK
Framework update-able
ID’s for better monetization
No updates needed for new
ad networks
Video Interstitial Ad

10. Industry best
ROI
Acquire or re-engage with
ease
Paid or Free Campaigns
ML based Optimizations
Less than $2 CPI for
90th percentile campaigns
Native
Interstitial Banner
Playable Ads <beta>
Banner
Ad Formats
Ad Surfaces
Apps
MSN.com
Outlook.com
Skype
Microsoft Games
Watch Session: Microsoft Universal User Acquisition Platform (P4154)

12. Best ROI for
Publishers
Bring un-sold
Inventory to
several
exchanges
Manage
complexity of
Ad-partners
Coming Soon
Real time
bidding / PWA’s
support
Choice / Control /
Auto-Yield

13. Auto
Provisioning
with partners
One
Integration
One
Pay-out
No Logins
No API Keys
No Code Changes
All new networks
added automatically

14. Microsoft Yield Management
ML Algorithms
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17. Industry best
CPMs
Banner and
Video support
Windows Ads –
MOAT and
AppNexus
certified
Viewability
reports
More
viewability
partners
today coming soon

18. One stop shop
Analytics Increased
Transparency
Increased
Accuracy
Seamless integration,
analytics and payout
reports
Reporting by
partner/ad
format/markets

20. WHAT OUR CUSTOMERS SAY
Darren Laybourn,
Corporate Vice President,
MSN.
Sam Kauffman,
Random Salad Games
"Microsoft's Ad Monetization Platform gives
indie developers like us all the tools we
need to create an in-game advertising
experience that performs well and makes
money."
“The Microsoft Monetization Platform
provides great coverage & yield for
our MSN Apps worldwide, while still
delivering great ad experiences”

21. http://aka.ms/advertisingSDK
http://aka.ms/admonetize