The document outlines an enterprise version of a beacon marketing platform that allows retailers to create custom beacon networks targeting customers based on location and enhancing local engagement. It includes features for personalized promotions, analytics tracking, and integration with existing CRM systems, aiming to achieve high sales conversions. The pricing model is performance-based, with no initial costs associated with platform usage.

1. Copyright 2015
www.iLaunch.com
Enterprise Version

Built on our iLaunch iBeacon Platform (iLaunch.com).

Create a custom beacon network that targets your
existing customers based on where they live and your
retail outlets.

Unlimited user accounts & campaigns.

API access via REST based architecture.

Integrate with CRM or Loyalty Card System.

Account Manager allocated.

Various levels of support available.

2. Copyright 2015
www.iLaunch.com
Target Market (Enterprise version)

Retailers with multiple locations.

Franchise operators with multiple retail
locations.

3. Copyright 2015
www.iLaunch.com
Custom Beacon Network Layout

Create virtual beacons in areas where
there are high pedestrian traffic zones
near a retail outlet.

Drive traffic from virtual beacons in high
traffic pedestrian zones to nearby retail
outlets.

Place a physical iBeacon on the door of
each outlet to offer a personalised
promotion to each customer.

Accurately track successful campaigns
based on REAL PEOPLE walking
through the shop door.

Proximity based marketing is a new
channel that can target your existing
customers and increases revenue per
customer.
Virtual Beacon
Virtual Beacon
Virtual Beacon
Physical Beacon
Retail
Outlet

4. Copyright 2015
www.iLaunch.com
LOCAL Customer Engagement

Engage with customers more precisely based
on their location to outlets.

Tempt them with special offers when they are
close to your retail outlet.

Connect social media activity with local walkins.

5. Copyright 2015
www.iLaunch.com
Laser Targeted Lead Generation

Pinpoint customers based on their location to a
specific outlet.

Offer specific deals based on the purchase
history of a customer who is nearby.

6. Copyright 2015
www.iLaunch.com
Very High Sales Conversions

30%+ is achievable based on stats from recent
beacon based advertising in the US.

Existing customer is just outside so temptation is there
to be exploited.

Existing customers more likely to take up offer if
outside compared to viewing it at home on a desktop
or in a different area.

7. Copyright 2015
www.iLaunch.com
Personalised Service & Promotions

Integrate with Loyalty card database to ensure
hyper-specific offers are presented to a
customer on walking into an outlet.

Allow retail assistants to be informed of the
name and profile of VIP customers when they
walk through the door.

8. Copyright 2015
www.iLaunch.com
Analytics

Every beacon activation is recorded.

Report of activations by beacon by campaign based on date &
time.

Track customer from initial offer to purchase within shop

Identify the best campaigns by shop,date & time.

Integration with Google Analytics records all interactions with
campaign.

9. Copyright 2015
www.iLaunch.com
Software Platform Features (Client)

Android and IOS apps recognise BLE & GPS locations.

Works in background and only activates message when near a
beacon.

Detects iBeacons – Bluetooth Low Energy (BLE) based proximity
beacons.

Detects Virtual beacons - GPS based location defined by
latitude/longitude on the back-end.

App can detect when beacon comes IN range or goes OUT of range
of smartphone.

Beacon can activate an app based on time user is near the beacon
and the range from a beacon.

10. Copyright 2015
www.iLaunch.com
Software Platform Features (Server)

Scalable N-tier architecture running on Amazon AWS.

Able to define a custom advertising network of physical and virtual
beacons.

Business able to create adverts, offers, deals rapidly using browser.

Adverts specially formatted for phones using HTML5.

Create multiple campaigns across multiple shop locations based on
latitude/longitude.

Campaigns available using XML & RSS feeds.

Schedule different campaigns in advance based on date/time and
location.

11. Copyright 2015
www.iLaunch.com
Pricing

Zero cost for use of platform.

Performance based model.

Agreement can be using either CPA, CPM or
CPC models.

12. Copyright 2015
www.iLaunch.com
Enterprise Version

Built on our iLaunch iBeacon Platform (iLaunch.com).

Create a custom beacon network that targets your
existing customers based on where they live and your
retail outlets.

Unlimited user accounts & campaigns.

API access via REST based architecture.

Integrate with CRM or Loyalty Card System.

Account Manager allocated.

Various levels of support available.

13. Copyright 2015
www.iLaunch.com
Target Market (Enterprise version)

Retailers with multiple locations.

Franchise operators with multiple retail
locations.

14. Copyright 2015
www.iLaunch.com
Custom Beacon Network Layout

Create virtual beacons in areas where
there are high pedestrian traffic zones
near a retail outlet.

Drive traffic from virtual beacons in high
traffic pedestrian zones to nearby retail
outlets.

Place a physical iBeacon on the door of
each outlet to offer a personalised
promotion to each customer.

Accurately track successful campaigns
based on REAL PEOPLE walking
through the shop door.

Proximity based marketing is a new
channel that can target your existing
customers and increases revenue per
customer.
Virtual Beacon
Virtual Beacon
Virtual Beacon
Physical Beacon
Retail
Outlet

15. Copyright 2015
www.iLaunch.com
LOCAL Customer Engagement

Engage with customers more precisely based
on their location to outlets.

Tempt them with special offers when they are
close to your retail outlet.

Connect social media activity with local walkins.

16. Copyright 2015
www.iLaunch.com
Laser Targeted Lead Generation

Pinpoint customers based on their location to a
specific outlet.

Offer specific deals based on the purchase
history of a customer who is nearby.

17. Copyright 2015
www.iLaunch.com
Very High Sales Conversions

30%+ is achievable based on stats from recent
beacon based advertising in the US.

Existing customer is just outside so temptation is there
to be exploited.

Existing customers more likely to take up offer if
outside compared to viewing it at home on a desktop
or in a different area.

18. Copyright 2015
www.iLaunch.com
Personalised Service & Promotions

Integrate with Loyalty card database to ensure
hyper-specific offers are presented to a
customer on walking into an outlet.

Allow retail assistants to be informed of the
name and profile of VIP customers when they
walk through the door.

19. Copyright 2015
www.iLaunch.com
Analytics

Every beacon activation is recorded.

Report of activations by beacon by campaign based on date &
time.

Track customer from initial offer to purchase within shop

Identify the best campaigns by shop,date & time.

Integration with Google Analytics records all interactions with
campaign.

20. Copyright 2015
www.iLaunch.com
Software Platform Features (Client)

Android and IOS apps recognise BLE & GPS locations.

Works in background and only activates message when near a
beacon.

Detects iBeacons – Bluetooth Low Energy (BLE) based proximity
beacons.

Detects Virtual beacons - GPS based location defined by
latitude/longitude on the back-end.

App can detect when beacon comes IN range or goes OUT of range
of smartphone.

Beacon can activate an app based on time user is near the beacon
and the range from a beacon.

21. Copyright 2015
www.iLaunch.com
Software Platform Features (Server)

Scalable N-tier architecture running on Amazon AWS.

Able to define a custom advertising network of physical and virtual
beacons.

Business able to create adverts, offers, deals rapidly using browser.

Adverts specially formatted for phones using HTML5.

Create multiple campaigns across multiple shop locations based on
latitude/longitude.

Campaigns available using XML & RSS feeds.

Schedule different campaigns in advance based on date/time and
location.

22. Copyright 2015
www.iLaunch.com
Pricing

Zero cost for use of platform.

Performance based model.

Agreement can be using either CPA, CPM or
CPC models.