The document discusses the evolution and implications of social media, detailing various sessions on motivations for web usage, social media definitions, trends, and tools. It emphasizes the shift from one-way communication to participatory engagement, highlighting the democratization of content and the rise of user-generated content. Key platforms like Facebook, Twitter, and YouTube are mentioned as significant contributors to this social transformation.

1. Digital Living ExperienceSocial Media & Youmala.sarat.chandra@gmail.com@malachandrahttp://www/linkedin.com/in/malachandraWednesday, June 30, 20101mala.sarat.chandra@gmail.com

2. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com2About me@MalaChandrahttp://www.linkedin.com/in/malachandra

3. Overview of SessionsSession 1Session 2Session 3Session 4Motivations for using the webSocial Media Definition and Usage TrendsHow Social Media is driving changeUsing Social Media Tools and TechnologiesWednesday, June 30, 2010mala.sarat.chandra@gmail.com3

4. Overview of SessionsSession 1Motivations for using the webInformation seeking, Entertainment, Communication, Content sharing, Shoppinghttp://www.slideshare.net/Milady123/digital-living-experience-session-1Session 2Social Media Definition and Usage TrendsNews, Search, Voting, Bookmarking, Blogging, Video & Photo sharingSession 3How Social Media is driving changeSession 4Using Social Media Tools and TechnologiesWednesday, June 30, 2010mala.sarat.chandra@gmail.com4

5. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com5I have a dream for the Web...and it has twoparts. In the first part, the Web becomes amuch more powerful means for collaborationbetween people. I have always imaginedthe information space as something to whicheveryone has immediate and intuitive access,and not just to browse, but to create.Furthermore, the dream of people-to-peoplecommunication through shared knowledgemust be possible for groups of all sizes,interacting electronically with as much easeas they do now in person.—Tim Berners-LeeWeaving the Web, p 157, 1999

6. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com6A digital day

7. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com7http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet

8. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com8Static DynamicInteractive ParticipativeApplication-based Browser-based$$ FreeSlow speed Increasingly fasterOne content creator/owner CollaborativeSurfers & Contributors Social Networks1.8 billion global users 2009

9. Evolution of online interactionWednesday, June 30, 2010From one-wayCommunicationsTo multi-partyConversationsmala.sarat.chandra@gmail.com9

10. What is Social Media?Wednesday, June 30, 2010mala.sarat.chandra@gmail.com10http://www.technologyevangelist.com/2007/11/overlapping_starfish.html

11. Definition of Social MediaSocial Media is the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people. (Brian Solis)Examples of social media applications Wikipedia (reference)MySpace and Facebook (social networking)Twitter and Jaiku (microblogs)YouTube (video sharing), Second Life (virtual reality)Digg and Reddit (news aggregation)Flickr and Zooomr (photo sharing)Blogtv, Justin.tv, and Ustream (livecasting)Stickham, YourTrumanShow (episodic online video)del.icio.us (bookmarking)World of Warcraft (online gaming)Wednesday, June 30, 2010mala.sarat.chandra@gmail.com11

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13. Social Media CommunitiesSocial MediaCommunitiesWednesday, June 30, 2010mala.sarat.chandra@gmail.com13

14. CommunitiesOrganizing around a common concept or goalMany conversations & activities with different sets of participantsNo centralized facilitationCommunity leaders emerge or are self-selected based on engagement levelWednesday, June 30, 2010mala.sarat.chandra@gmail.com14http://www.meetup.com

15. Online CommunitiesWednesday, June 30, 2010mala.sarat.chandra@gmail.com15

16. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com16http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

17. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com17http://www.blogher.com/files/Social_Media_Matters_2010.pdf

18. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com18http://www.blogher.com/files/Social_Media_Matters_2010.pdf

19. More than half the top ten media destinations are Social MediaWednesday, June 30, 2010mala.sarat.chandra@gmail.com19http://www.blogher.com/files/Social_Media_Matters_2010.pdf

20. Social Media JargonWednesday, June 30, 2010mala.sarat.chandra@gmail.com20CrowdsourcingSocial NetworkingMashupTagsLurkingFriendsCollective intelligenceSocial BookmarkingProfileDemocratization of ContentSharingFolksonomyAvatarsMicrobloggingTaxonomyFacilitatorAggregatorswikisLinksMalwarePostForumsBlogsUser Generated Content (UGC)CommentsVlogsPresenceCommunitieschatIMFeedscategoriesBlogrollsMembershipRegistrationWidgetsAlertsemail

21. Instant MessagingSelect technology enablers of the social webWednesday, June 30, 2010mala.sarat.chandra@gmail.com211999: Netscape created RSS2001: P2P Communications Protocol2003:2006: Microblogging2000/2001:NapsterPyra LabsDeliciousSocial Bookmarking

22. Types of social web sitesSocial NewsConsumers vote for articles they deem worthy of broader exposure; each submission gets one voteNews articles get on front page of social news sites based on collective votesThese sites serve as inspiration for Bloggers, journalists & othersSocial Bookmarking Store favorite sites with tags for easy, anytime, anywhere returnShare and discover bookmarks of “friends” and the publicSocial NetworkingProfile & “Friend” based networksRapid, viral, global growthOther content sharing sitesPhotography, Video, MusicWednesday, June 30, 2010mala.sarat.chandra@gmail.com22

23. Implications for daily life“The Web is more a socialcreationthan a technical one. I designed it for a social effect—to help people work together—and not as a technical toy” —Tim Berners-Lee, Weaving the Web (1999)A world of possibilities Gain rapid access to information and people Hold conversations with individuals & community; business & government; local & globalDiscover & share place, time and presence information with othersNew implicationsBoundaries and contexts – public and privatePersistence of the “digital me” and “digital you” Personal efficacyWednesday, June 30, 2010mala.sarat.chandra@gmail.com23

24. Establishing a web presenceWeb 1.0 (before dotcom bust)Professional websites were difficult and expensive for individualsTechnical know-how (e.g. graphics design, HTML) required for publishingWebhosting and domain name registration were expensiveLimited ability to voice individual opinions, engage in conversationsWeb 2.0 (after dotcom bust)Open source and social platforms make it easy and affordable for individualsOpen source “themes” and tools enable anyone to publishCheaper and FasterNew domain names (e.g.) .me, .tvMany “free” and inexpensive web hosting servicesHighly engaged consumers, viral, fast spread of informationWednesday, June 30, 2010mala.sarat.chandra@gmail.com24

25. What do you want from the social web?Wednesday, June 30, 2010mala.sarat.chandra@gmail.com25

26. Social Media as an information sourceWednesday, June 30, 2010mala.sarat.chandra@gmail.com26http://www.blogher.com/files/Social_Media_Matters_2010.pdf

27. Monitoring news on social mediaWednesday, June 30, 2010mala.sarat.chandra@gmail.com27Google Alerts provides the latest results from a variety of channels: News stories and blogs

28. Video comments

29. Pages found in Google’s web search

30. Google’s own forums/mailing lists

31. Google Groupshttp://www.google.com/alerts

32. Monitoring news on social mediaWednesday, June 30, 2010mala.sarat.chandra@gmail.com28http://technorati.com/http://www.search.twitter.com

33. Monitoring news from multiple social media sourcesWednesday, June 30, 2010mala.sarat.chandra@gmail.com29http://www.keotag.com/Searches on Technorati, Blinklist, delicious, Twitter, Google, IceRocket, Blogdigger, TailRank, Live Search, Bluedot, Newsvine, BlogPulse, Bloglines, Digg, reddit, Yahoo!, and YouTube

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35. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com31http://www.google.com/search?hl=en&tbs=lr%3Alang_1en%2Cctr%3AcountryUS&as_q=world+cup+2010+&as_epq=south+africa+official+theme+song&as_oq=&as_eq=&num=10&lr=lang_en&as_filetype=&ft=i&as_sitesearch=&as_qdr=d&as_rights=&as_occt=any&cr=countryUS&as_nlo=&as_nhi=&safe=active

36. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com32http://en.wikipedia.org/wiki/2010_FIFA_World_Cup

37. Social BookmarkingBookmarks enable storing links to favorite websites inside a browserTends to bloat the browser & slow it downTies the user to a particular machine & browserThey are private and cannot be sharedSocialBookmarks enable organizing, tagging and storing favorite links online on social bookmarking servicesThey are accessible from any web access pointThey are shareable and can be private or publicSocial bookmarking services display most popular bookmarksHome Page is constantly refreshed to be currentLog-in to go to customized page directlyShare bookmarks with friends and access theirsWednesday, June 30, 2010mala.sarat.chandra@gmail.com33

38. Top Social Bookmarking Sites Wednesday, June 30, 2010mala.sarat.chandra@gmail.com34http://www.ebizmba.com/articles/social-bookmarking-websitesNot all these sites are strictly social bookmarking sites. Some are content discovery sites with bookmarking features.

39. Using Social Bookmarking SitesCreate, tag, categorize and annotate bookmarksBookmarklets embedded in browsers to provide shortcuts to certain tasksAdd-ons and Toolbars for browsersNavigate directly to the website Log-in is typically requiredNavigate to custom home page or directly to a tag pageFind and add “friends” to your networkView their bookmarksSubscribe to their favourites via RSSWednesday, June 30, 2010mala.sarat.chandra@gmail.com35

40. Delicious.com Wednesday, June 30, 2010mala.sarat.chandra@gmail.com36http://www.delicious.com

41. DiigoWednesday, June 30, 2010mala.sarat.chandra@gmail.com37http://www.diigo.com

42. Digghttp://digg.com/search?s=world+cup+2010++Wednesday, June 30, 2010mala.sarat.chandra@gmail.com38

43. StumbleUponWednesday, June 30, 2010mala.sarat.chandra@gmail.com39http://www.stumbleupon.com/favorites/

44. Comparative statisticsWednesday, June 30, 2010mala.sarat.chandra@gmail.com40http://www.bizshark.com/company/delicious.com

45. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com41http://www.youtube.com/watch?v=uYNVdVhW4iA&feature=related

46. Democratization of ContentWith social media tools, it is easy for everyone try to influence others via online publication Personal PublishersPeople publishing via social media to meet their personal needs, either on a social or professional basis or, very frequently, bothMedia PublishersPeople or organizations using social media tools to create marketable content and online servicesEnterprise PublishersOrganizations working to improve their communications inside and outsite their organizations for reasons related to their core missionWednesday, June 30, 2010mala.sarat.chandra@gmail.com42http://www.contentnation.com/wiki/chapter-3-the-three-tribes-of-content-nation-media-enterprise-and-personal-publishers

47. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com43Can you access the Internet?Then you can be a Media Producer

48. Cultural critic

49. Political commentator

50. News reporter

51. Publisher

52. Brand Marketer………..…………………………….

53. User Generated Content (UGC)Upload Photos and Videos Write BlogsCreate and publish PodcastsCreate and upload mashupsCollaborate with others on content productionWednesday, June 30, 2010mala.sarat.chandra@gmail.com44

54. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com4510.6%81.6%http://sysomos.com/reports/video

55. YouTubehttp://youtube.comWednesday, June 30, 2010mala.sarat.chandra@gmail.com46

56. YouTubeWednesday, June 30, 2010mala.sarat.chandra@gmail.com47

57. Social aspects of YouTubeWednesday, June 30, 2010mala.sarat.chandra@gmail.com48

58. Share across social media servicesWednesday, June 30, 2010mala.sarat.chandra@gmail.com49

59. YouTube on Twitterhttp://twitter.com/YouTubeWednesday, June 30, 2010mala.sarat.chandra@gmail.com50

60. Top Photo Sharing WebsitesWednesday, June 30, 2010mala.sarat.chandra@gmail.com51

61. Facebook Photo Sharing> 3 billion photos uploaded every month> 5 billion pieces of content being shared each weekWednesday, June 30, 2010mala.sarat.chandra@gmail.com52http://www.facebook.com/?sk=media

62. Photo Sharing WebsitesWednesday, June 30, 2010mala.sarat.chandra@gmail.com53

63. Photo Book SitesWednesday, June 30, 2010mala.sarat.chandra@gmail.com54http://photo-book-review.toptenreviews.com/http://photo-book-review.toptenreviews.com/shutterfly-p2572-video-1.html

64. BloggingWednesday, June 30, 2010mala.sarat.chandra@gmail.com55http://www.sysomos.com/reports/bloggers/

65. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com56http://www.blogher.com/files/Social_Media_Matters_2010.pdf

66. Personal Blogs from Wordpress.comWednesday, June 30, 2010mala.sarat.chandra@gmail.com57http://www.wordpress.com

67. Online CommentsWednesday, June 30, 2010mala.sarat.chandra@gmail.com58

68. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com59http://news.bbc.co.uk/2/hi/asia-pacific/7362547.stm

69. Mashup: Kutiman series on YouTubeWednesday, June 30, 2010mala.sarat.chandra@gmail.com60John Peters, in his book, Speaking into Air, claims that “in the age of electronic media, [communication] has become the art of reaching across the intervening spirits to touch another’s body (p.225),” There is, indeed, pleasure in the physicality involved in creating something heartfelt, even as simple as a webcam video of you attempting to sing, and then sharing that with others. That pleasure is only surpassed at the moment it generates a physical response in another, the moment were the bodies in the medium are moved to action. http://flipthemedia.com/?s=kutimanhttp://www.youtube.com/watch?v=EsBfj6khrG4&feature=channel

70. Video Logs Wednesday, June 30, 2010mala.sarat.chandra@gmail.com61http://www.youtube.com/watch?v=z75Rd85rTUghttp://www.youtube.com/watch?v=jHiMU_7b2kUhttp://www.youtube.com/watch?v=D-dZyhT_IVo&feature=PlayList&p=42852938A83720A2&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=VGe2cwsR-IQ

71. Resources needed to create a vlogCamcoderWeb CameraGood quality microphoneVideo Editing SoftwareWAXZwei-SteinApple iMovieWindows Movie Maker…..Wednesday, June 30, 2010mala.sarat.chandra@gmail.com62

72. Remixing, Mashups and User Generated Content“Sharing music without permission is a violation of copyright, as the industry contends, but digital technology makes downloading music off the Internet inevitable. The industry missed an opportunity to turn informal file-sharing into a profit center when it failed to buy Napster, the first of the popular downloading services, when it had a chance in 2000”“A few days ago a kid downloaded one of my songs from my Web site. He re-recorded it at home, changing the bits that he didn't like and then put up his version on his own site. The new version is written his way, with changes to the melodies and some of the lyrics and it is available as an MP3. It is unbelievable. If he can do that, imagine what can happen in the future” - David Bowie, January 1999Wednesday, June 30, 2010mala.sarat.chandra@gmail.com63http://www.boston.com/bostonglobe/editorial_opinion/editorials/articles/2009/02/01/stop_lawsuits_not_music/

73. Wednesday, June 30, 2010mala.sarat.chandra@gmail.com64Social Networking

74. Social Networking ServicesWebsites with membership and privilegesMembership Privileges may include the ability to Create personal profiles & personalized Home pagesEstablish friends networksSet up and/or join Interest Groups and communitiesExchange informationEngage in conversations and debatesPlay gamesShare content including photos, videos, text, musicSend and receive Status UpdatesSubscribe to FeedsInfluence and be influenced on products, buying decisions, Brand popularityWednesday, June 30, 2010mala.sarat.chandra@gmail.com65

75. Facebook Demographics and Statistics 2010Wednesday, June 30, 2010mala.sarat.chandra@gmail.com66http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/

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77. The top 2 Social Networking SitesFacebookTwitter