using social media

e-‐step.tumblr.com

Using
Social
Media

Dave
Harte

Birmingham
City
University

@daveharte



#estep_eu

“the
success
of
social
media
must
be
understood

partly
in
rela5on
to
the
shrinking
social

landscape”

danah
boyd
–
‘it’s
complicated’


#estep_eu


#estep_eu

Using
Social
Media

Why
and
what
for?

Looking
at
plaForms
(&
analyIcs)

Blogging

Anything
else
you
want
to
talk
about


#estep_eu

Facebook:

mostly
personal
LinkedIn:

Professional
Network

Instagram:

images

15
second
videos

Twi@er:

Everything
(where
I

spend
most
of
my
Ime)

Vine:

6
second
videos
Periscope:

Live
streaming
video

WhatsApp:

Instead
of
SMS
text

(and
groups,
and
news)

Tumblr:

Blogging

Skype:

Talking
to
my
wife


#estep_eu

What
do
I
use
social
media
for?

Telling
the
world
about
what
I
do
and
think.

Hearing
about
what
others
do
and
think.

GeZng
to
know
people
and
talking
to
them.

Bringing
people
together.

Networking
and
community
building


#estep_eu

Community
Building

•  Bringing
a
group
of
people
together
around
a
single

topic.

•  Giving
that
group
new
informaIon
as
a
route
to

having
them
contribute
their
own
knowledge.

Networking

•  Trying
to
get
as
many
useful
people
to
follow
me
as

possible

•  Building
up
(and
then
drawing
upon)
‘social
capital’


#estep_eu

NETWORKING
&

COMMUNITY

NETWORKING

NETWORKING
&

COMMUNITY

COMMUNITY

NETWORKING


#estep_eu

What
do
YOU
use
social
media
for?


#estep_eu

Networking
and
community
building

acIons
on
Twi[er….

•  Being
clear
about
who
I
am
and
what
I
do

•  Thinking
about
what
I
say

•  UIlising
the
aﬀordances
of
the
plaForm

•  Management
informaIon
and
using
analyIcs


#estep_eu

Background
image

Clear
picture
of
face

Biography
with
links.
What

I’m
doing
now
and
how
to

ﬁnd
out
more

Link
to
my
blog/
website


#estep_eu

Pinned
tweet.
‘Pinned’
to

the
top
of
my
proﬁle
page.


#estep_eu

TweeIng
stuff

‘menIon’
others.

Include
image.

It’s
fine
to
say
you’re
doing

well
(but
maybe
not
all
the

Ime…)

It’s
fine
to
be
cynical
(but

maybe
not
all
the
Ime…)


#estep_eu

TweeIng
stuﬀ

Using
hashtags

(community)

Tagging
others
in
images


#estep_eu

FavouriIng
Liking
stuﬀ

“I
need
to
remember
this”

“I
want
you
to
know
I
like
this”

“I
think
you’re
interesIng”

“Please
follow
me,
pre[y
please”


#estep_eu

RetweeIng
stuﬀ

“I
want
others
in
my
network
to
see
this”

“I
want
you
to
know
I
have
let
my
network
see
this”

“I
think
you’re
interesIng”

“Please
follow
me,
pre[y
please”

“I
already
follow
you
and
think
you’re
great.
You

must
never,
ever
unfollow
me”


#estep_eu

Lists
–
community
building/tracking


#estep_eu

AnalyIcs


#estep_eu

Impressions:
number
of
Imes
it
was
loaded
into

a
twi[er
stream.

Engagement:
they
did
something
(clicked
on
a

link,
on
proﬁle,
favourited,
replied,
retweeted

expanded
to
show
media
content
etc.)


#estep_eu

analyIcs.twi[er.com


#estep_eu

Some
points
about
replies

If
you
start
a
tweet
with
@username,
it’s
a
reply

•  will
only
be
seen
by
the
person
you
replied
to

and
people
who
are
following
both
of
you

•  but
that
doesn’t
make
it
private

“@daveharte
is
brilliant

“The
wonderful
@daveharte
is
amazing”

“.@daveharte
is
amazing”


#estep_eu

Management
plaForms


#estep_eu

Twi[er

Twi[er
builds
my
network
and
offers
routes

(through
my
‘weak
Ies’)
to
other
networks.

My
use
is
strategic.

I
pay
a[enIon
to
the
potenIal
in
the
plaForm’s

affordances
and
use
analyIcs
as
a
reflecIve
tool

to
improve
my
performance
on
the
plaForm.


#estep_eu

Facebook


#estep_eu

Community
building
on
Facebook

facebook.com/bournvillenews


#estep_eu

Community
building
on
Facebook

Profiles
You
(visibility
controlled)

Pages
business
or
organisaIon
(visible
to
all
by
default).

Can
follow
other
pages,
schedule
posts.
People

can
post
to
the
page
(like
a
noIce
board)

Groups

Public

(Anyone
can
see
the
group,
its
members
and
posts)

Closed

(Anyone
can
find
the
group,
see
who
is
in
it
but
only
members
see

the
posts)

Secret

(Only
members
can
find
the
group
and
see
posts)


#estep_eu

Insights

facebook.com/bournvillenews


#estep_eu

Reach:
number
of
people
who
have
seen
your

post
in
their
news
stream.

Engagement:
they
did
something
(liked,

commented,
shared)


#estep_eu

Community
building
on
Facebook

Pages
Act
as
a
node
for
local
community
informaIon

and
draw
on
local
experIse
(and
eyewitness).

Build
connecIons
between
ciIzens.


#estep_eu

Blogging


#estep_eu

Blog
plaForms


#estep_eu

What
is
a
blog?

A
diary
(web
log)?

A
website?

News?

Events?


#estep_eu

Why
blog?

To
tell
the
world
about

yourself

To
keep
a
community/
customers
informed

To
show
oﬀ
experIse

For
anything
you
want,

on
an
ongoing
basis.


#estep_eu

Words
/
images
/
video
/
sound


#estep_eu

Since:
2008

PlaPorm:
Wordpress
(self-‐hosted)

Was:
Running
/
gardening
/
creaIve

industries

Now:
mostly
work

Topics:

•  Research
in
progress

•  Opinions
on
things

•  ReﬂecIons
on
work
things

Comments:
managed

PosQng:
Once
a
month-‐ish

Structure:
Categories
vs
tags

Design:
changes
on
a
whim


#estep_eu

Food-‐o-‐meter-‐
5/10

Mouthfuls-‐
29

Health
RaIng-‐
4/10

Price-‐
£2

Pieces
of
hair-‐
0

neverseconds.blogspot.com


#estep_eu

£130,567.39


#estep_eu

Wordpress.org
Wordpress.com


#estep_eu

Blogging
as
a

collaboraIve

plaForm


#estep_eu

socialmediaasculture.tumblr.com


#estep_eu

birmingham.tumblr.com


#estep_eu

Summary

Social
Media:

– Can
expand
your
network
and
engage

communiIes.

– Think
about
your
strategic
use
of
it.

– Be
a[enIve
to
how
the
plaForms
work
and
what

creates
engagement.

– AnalyIcs
ma[er.

– Approach
social
media
as
space
for
collaboraIon

rather
than
disseminaIon.


Thank
you

Dave
Harte

Birmingham
City
University

@daveharte

using social media

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