The document provides information on the BCG matrix and GE matrix, which are tools for analyzing a company's business portfolio. The BCG matrix developed by Bruce Henderson classifies products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on market share and market growth. The GE matrix developed by McKinsey uses a nine-cell grid to classify products based on business strength and industry attractiveness. The document then analyzes McDonald's and Google using both matrices, classifying some of their products and services into the different categories to demonstrate how the tools can be applied.

1. BCG & GE Matrix
SYBMS

2. Group Members
NAMES
Kajol Dave
Aditi Desai
Nidhi Desai
Bhoomi Dhakan
Neha Dhebe
Chirag Dodiya
Shrujal Doshi

3. BCG Matrix - Foundation
• Developed by Bruce Henderson of BCG
Group in 1970s
• Mainly used for Multi-product companies
• Consist of 4 cells
• Most renowned business portfolio analysis
tool

4. BCG Matrix – Quadrants of the Matrix
Stars
All time high
demand
Cash Cows
Revenue Generation
Question Marks
New in the market
Dogs
No Demand/
Outdated

5. BCG Matrix – McDonalds
Founded by: Richard and Maurice McDonald
Year: May 15, 1940
Industry: Fast food Restaurant
Operating in 119 countries and serving 68 Million
Customers Daily.

6. BCG Matrix – McDonalds in the Matrix
QUESTION MARK
Masala Grill
Ratings: 3/5
Cost: 45 RS
STAR
McAloo Tikki
Ratings: 4.5/5
Cost: 26RS
DOGS
Mc Spicy Chicken
Ratings: 3/5
Cost:75 RS
CASH COWS
Mc Flurry
Ratings: 3/5
Cost:67 RS
HIGH
WEAK
LOW
MARKET SHARE
MEDIUM
MEDIUMSTRONG

7. GE Matrix

8. GE Matrix - Foundation
•Developed by Mckinsey in 1970
•Also Popular as “Directional Policy Matrix”
•Consists of 9 cell matrix
•Same as BCG Matrix – Just Better

9. Zones of GE Matrix

10. GE Matrix - Google
Founded by: Larry Page & Sergey Brin
Founded in: Sept 4, 1998; Menlo Park, California
Industry: Internet Services
Operating Worldwide

11. GE Matrix – Google in the Matrix
Green Zone – Search engine
- Primary Google Product
- 70% of Market Share
- Similar Items: AdWords, Apps & YouTube.
Ratings: 5/5

12. GE Matrix – Google in the Matrix
Yellow Zone – Chromecast
- New Product in the Market
- Innovative product sold at affordable price
Cost: $35 in USA
Ratings: 4/5
According to Wall Street Journal and Current Users

13. GE Matrix – Google in the Matrix
Red Zone – Google Books
- Highly Competitive Market
- Competing against Amazon, which was primary
developed for book store.
- Similar items: Google TV & Groups
Ratings: 3/5

14. Comparison – BCG vs. GE
BCG Matrix GE Matrix
4 cells 9 cells
Relative Market Share and Industry
growth rate
Business Strength and Industry
Attractiveness
Single measure to assess growth
and market share
Multiple measures to assess
business strength and industry
attractiveness
Types of classification i.e. High and
Low
Classification i.e. high/medium/low
and strong/average/weak
Has many limitations Same as BCG – Just Better

15. Conclusion