BCG matrix,Boston consulting group Matrix
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Boston consulting group Matrix in detail, star, dog, question mark and cow with BCG matrix of google. growth-share matrix a product management tool
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Boston matrix
The Boston Matrix is a tool used to analyze a company's portfolio of products based on their relative market share and market growth rate. It sorts products into four categories: stars, cash cows, problem children, and dogs. Stars are high market share products in high growth markets. Cash cows have high market share but are in low growth markets. Problem children have low market share but are in high growth markets. Dogs have low market share and are in low growth markets. The matrix is used to help decide where to allocate resources and determine strategies for each type of product.
Bcg matrix on parle
The document discusses the BCG matrix and how it can be applied to analyze Parle's product portfolio. The BCG matrix categorizes products into four groups based on their market share and market growth: Stars, Cash Cows, Question Marks, and Dogs. The document analyzes which of Parle's products fall into each category. Parle G is identified as a Star product due to its high growth and market share. Cash cow products include Krackjack, Parle Marie, and Hide & Seek due to their low growth but high market share. Question mark products that have high growth but low market share include CHOX, NIMKIN KREAMS GOLD, PARLE 20-20, and MONACO
Bcg powerpoint mba
This document discusses the BCG matrix, a portfolio planning model developed by Bruce Henderson at Boston Consulting Group in the 1970s. The BCG matrix classifies business units into four categories based on their relative market share and market growth rate: Stars (high share, high growth), Cash Cows (high share, low growth), Question Marks (low share, high growth), and Dogs (low share, low growth). It is used to assess products/businesses, allocate resources, and make divestment decisions. The matrix is simple to understand and helps identify opportunities and maximize future growth and profits by determining where cash resources should be invested. However, it only considers two factors and data may not always be available.
Boston Matrix exercise
The document discusses the Boston Consulting Group (BCG) matrix, which is a tool used to analyze a company's product portfolio. It classifies products into four categories - stars, cash cows, question marks, and dogs - based on their market growth and relative market share. The document provides examples of products that may fall into each category and instructs the reader to analyze their own company's portfolio and identify which of their products/services are stars, cash cows, question marks, or dogs. It emphasizes using the BCG matrix to prioritize products and make decisions about resource allocation and marketing efforts.
Assignment on bcg matrix and ge9 cell matrix
This document provides an overview of the BCG matrix and GE nine cell matrix models. The BCG matrix classifies businesses based on their relative market share and market growth rate, identifying them as Stars, Cash Cows, Question Marks or Dogs. It is used to determine how to allocate corporate cash resources to maximize growth. The GE nine cell matrix similarly analyzes product lines based on industry attractiveness and business strength, dividing them into nine cells to aid strategic decisions. Both models are tools for portfolio analysis and cash allocation.
Bcg matrix
The document discusses the BCG Growth Share Matrix, which is a tool used to evaluate a company's portfolio of business units or product lines. It positions products across two dimensions: market growth rate and relative market share. Products fall into four categories - Stars, Cash Cows, Dogs, and Question Marks. The summary provides guidance on how to manage products in each category, such as investing in Stars to maintain leadership or milking Cash Cows in mature markets.
Deepak rgorad bcg matrix
The document discusses the BCG matrix, which was created by Bruce Henderson in 1970 to help companies analyze their business units. The BCG matrix uses market growth rate and market share to classify business units into four categories: stars, cash cows, question marks, and dogs. It then provides descriptions of each category and how they affect resource allocation and cash flow. The document also provides an overview of Hindustan Unilever Limited (HUL), India's largest consumer goods company, and analyzes HUL's product portfolio using the BCG matrix framework.
BCG matrix of pran product
The document presents information on the BCG matrix analysis of products from Pran Group, a Bangladeshi company. It identifies four products - Ketchup (Stars), Spice Powder (Question Marks), Frooto (Cash Cows), and Power Drink (Dogs) based on their relative market share and growth rate. It provides details on the market share, growth rate, and investment needs for products in each BCG category. It evaluates the profit potential and investment strategy for different products and suggests Pran Group pursue product differentiation to increase consumer satisfaction and growth.
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Boston matrix
The Boston Matrix is a tool used to analyze a company's portfolio of products based on their relative market share and market growth rate. It sorts products into four categories: stars, cash cows, problem children, and dogs. Stars are high market share products in high growth markets. Cash cows have high market share but are in low growth markets. Problem children have low market share but are in high growth markets. Dogs have low market share and are in low growth markets. The matrix is used to help decide where to allocate resources and determine strategies for each type of product.
Bcg matrix on parle
The document discusses the BCG matrix and how it can be applied to analyze Parle's product portfolio. The BCG matrix categorizes products into four groups based on their market share and market growth: Stars, Cash Cows, Question Marks, and Dogs. The document analyzes which of Parle's products fall into each category. Parle G is identified as a Star product due to its high growth and market share. Cash cow products include Krackjack, Parle Marie, and Hide & Seek due to their low growth but high market share. Question mark products that have high growth but low market share include CHOX, NIMKIN KREAMS GOLD, PARLE 20-20, and MONACO
Bcg powerpoint mba
This document discusses the BCG matrix, a portfolio planning model developed by Bruce Henderson at Boston Consulting Group in the 1970s. The BCG matrix classifies business units into four categories based on their relative market share and market growth rate: Stars (high share, high growth), Cash Cows (high share, low growth), Question Marks (low share, high growth), and Dogs (low share, low growth). It is used to assess products/businesses, allocate resources, and make divestment decisions. The matrix is simple to understand and helps identify opportunities and maximize future growth and profits by determining where cash resources should be invested. However, it only considers two factors and data may not always be available.
Boston Matrix exercise
The document discusses the Boston Consulting Group (BCG) matrix, which is a tool used to analyze a company's product portfolio. It classifies products into four categories - stars, cash cows, question marks, and dogs - based on their market growth and relative market share. The document provides examples of products that may fall into each category and instructs the reader to analyze their own company's portfolio and identify which of their products/services are stars, cash cows, question marks, or dogs. It emphasizes using the BCG matrix to prioritize products and make decisions about resource allocation and marketing efforts.
Assignment on bcg matrix and ge9 cell matrix
This document provides an overview of the BCG matrix and GE nine cell matrix models. The BCG matrix classifies businesses based on their relative market share and market growth rate, identifying them as Stars, Cash Cows, Question Marks or Dogs. It is used to determine how to allocate corporate cash resources to maximize growth. The GE nine cell matrix similarly analyzes product lines based on industry attractiveness and business strength, dividing them into nine cells to aid strategic decisions. Both models are tools for portfolio analysis and cash allocation.
Bcg matrix
The document discusses the BCG Growth Share Matrix, which is a tool used to evaluate a company's portfolio of business units or product lines. It positions products across two dimensions: market growth rate and relative market share. Products fall into four categories - Stars, Cash Cows, Dogs, and Question Marks. The summary provides guidance on how to manage products in each category, such as investing in Stars to maintain leadership or milking Cash Cows in mature markets.
Deepak rgorad bcg matrix
The document discusses the BCG matrix, which was created by Bruce Henderson in 1970 to help companies analyze their business units. The BCG matrix uses market growth rate and market share to classify business units into four categories: stars, cash cows, question marks, and dogs. It then provides descriptions of each category and how they affect resource allocation and cash flow. The document also provides an overview of Hindustan Unilever Limited (HUL), India's largest consumer goods company, and analyzes HUL's product portfolio using the BCG matrix framework.
BCG matrix of pran product
The document presents information on the BCG matrix analysis of products from Pran Group, a Bangladeshi company. It identifies four products - Ketchup (Stars), Spice Powder (Question Marks), Frooto (Cash Cows), and Power Drink (Dogs) based on their relative market share and growth rate. It provides details on the market share, growth rate, and investment needs for products in each BCG category. It evaluates the profit potential and investment strategy for different products and suggests Pran Group pursue product differentiation to increase consumer satisfaction and growth.
Bcg matrix
BCG matrix developed by Boston Consulting Group is an analytical tool used to assess company’s product lines. It aims at helping the company to make the best possible allocation of its resources.
Growth Share matrix uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies.
The BCG growth-share matrix is a tool used internally by management to assess the current state of value of a firm's units or product lines.
The Growth-share matrix aids the company in deciding which products or units to either keep, sell, or invest more in.
Market share is the percentage of the total market that is being serviced by your company measured either in the revenue terms or unit volume terms
Market Growth is used as a measure of a market’s attractiveness.
The matrix is a decision-making tool, and it does not necessarily take into account all the factors that a business ultimately must face. For example, increasing market share may be more expensive than the additional revenue gain from new sales. Because product development may take years, businesses must plan for contingencies carefully.
Bcg matrix
The document summarizes the Boston Consulting Group (BCG) matrix, a portfolio management tool developed in the 1970s. The BCG matrix evaluates products based on their market share and market growth. It categorizes products as Stars, Cash Cows, Question Marks or Dogs. Stars are high growth, high share products that require investment. Cash Cows are low growth, high share products that generate cash. Question Marks have high growth but low share, requiring investment. Dogs have low growth and share and should be avoided or harvested. The matrix helps companies allocate resources but has limitations like neglecting synergies between units.
BCG matrix.pdf
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, and Dogs. Question Marks have high growth but low market share, requiring high investment. Stars have high growth and market share but also require heavy investment. Cash Cows have low growth but high market share, generating cash with little investment. Dogs have low growth and market share and are cash traps. The BCG Matrix helps assess a product portfolio, cash demands, development cycles, and resource allocation.
BCG matrix with example
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, and Dogs. Question Marks have high growth but low market share, requiring high investment. Stars have high growth and market share but also require heavy investment. Cash Cows have low growth but high market share, generating cash with little investment. Dogs have low growth and market share and are cash traps. The BCG Matrix helps assess a product portfolio, cash demands, resource allocation, and divestment decisions.
Bcg matrix subhasish
This document provides information about the BCG matrix, a portfolio management tool created by The Boston Consulting Group in the 1970s. It summarizes the BCG matrix as follows:
1) The BCG matrix classifies business units based on their relative market share and growth rate, categorizing them as Stars, Cash Cows, Question Marks, or Dogs.
2) Stars have high market share and growth, Cash Cows have high share but low growth, Question Marks have low share but high growth, and Dogs have low share and growth.
3) The matrix is used to evaluate a company's portfolio and determine where to allocate resources for maximum returns. It is a simple and easy to understand tool for
Bcg matrix (boston consultancy group matrix)
The BCG Matrix is a tool used to evaluate products based on their market share and growth rate. It categorizes products into four quadrants: Stars, which have high growth and market share; Cash Cows, which have high share but low growth; Question Marks, which have high growth but low share; and Dogs, which have low growth and share. Understanding where products fall in the matrix allows companies to determine the best investment and strategic approach for each.
BCG MATRIX
The BCG matrix is a portfolio planning tool that uses market share and market growth to evaluate a company's business units. It categorizes products as Stars, Cash Cows, Question Marks or Dogs based on their relative market share and market growth. Stars are high growth, high share units that require investment. Cash Cows are low growth, high share units that generate cash. Question Marks are high growth, low share units that require investment. Dogs are low growth, low share units that should be avoided or divested. The matrix helps companies determine where to allocate resources by identifying which units need investment and which generate cash. However, it has limitations as it does not consider synergies between units or non-growth factors of attractiveness
BCG Matrix presentation
The document summarizes the BCG growth-share matrix, a portfolio analysis tool developed by the Boston Consulting Group in the 1970s. The matrix plots a company's business units based on their relative market share and market growth rate to classify them into four categories: stars, cash cows, question marks, and dogs. Cash cows are stable business units with high market share but low growth. Stars require heavy investment to maintain high share in high-growth markets. Question marks have low current share but operate in high-growth markets, requiring investment to potentially become stars. Dogs have low share in low-growth markets and are candidates for divestment. The document provides examples of how companies like Colgate have used the matrix and outlines the
BCG Matrix presentation
The document summarizes the BCG growth-share matrix, a portfolio analysis tool developed by the Boston Consulting Group in the 1970s. The matrix plots a company's business units based on their relative market share and market growth rate to classify them into four categories: stars, cash cows, question marks, and dogs. Cash cows are stable business units with high market share but low growth. Stars require heavy investment to maintain high share in high-growth markets. Question marks have potential but need funding to grow their low share of high-growth markets. Dogs have low and declining market share and should be considered for divestment. The goal of the analysis is to use cash from cows to fund question marks to become stars or cash cows
Bcg matricx
The document summarizes the BCG matrix, a tool developed by Boston Consulting Group in the early 1970s. The BCG matrix analyzes a company's business portfolio based on market share and market growth rate. It divides businesses into four categories: stars, cash cows, question marks, and dogs. Stars have high market share and growth. Cash cows have high share but low growth. Question marks have low share but high growth. Dogs have low share and growth. The matrix is used to determine where to allocate resources and adopt different strategies for each category of business. However, it also has limitations as it oversimplifies businesses and ignores other factors like costs and profitability.
Bcg matrix presentation made by priyansh kesarwani
Bcg matrix presentation made by priyansh kesarwani
BOSTON CONSULTING GROUP (BCG) MATRIX is developed by BRUCE HENDERSON of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s.
According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share.
BCG Matix
The BCG matrix is a portfolio analysis tool developed by the Boston Consulting Group in the early 1970s. It uses a 2x2 grid to classify businesses based on their market share and market growth. Businesses fall into one of four categories: stars, cash cows, question marks, and dogs. Stars have high market share and growth, cash cows have high share but low growth, question marks have low share but high growth, and dogs have low share and growth. The matrix is used to analyze how much investment each business requires and its potential to become more profitable. However, it also has limitations as market share and growth alone do not determine profitability and the categories can be too simplistic.
BCG
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate. These categories are question marks (high growth, low share), stars (high growth, high share), cash cows (low growth, high share), and dogs (low growth, low share). The BCG Matrix helps companies assess the cash flow and investment needs of different business units to determine the best allocation of corporate resources and identify opportunities for growth and profitability. While simple, the BCG Matrix has some limitations as it only considers two factors and data may not always be available. Overall, it remains a popular portfolio planning tool for large multi-product companies.
BCG Matrix PPT
Understanding the BCG Matrix framework simply got easier. Navigating through these slides will give you comprehensive insights into the key components, advantages, disadvantages, role and significance of the game-changing business strategy.
Bcg matrix
The document summarizes the Boston Consulting Group (BCG) Matrix, a portfolio planning model developed in the 1970s. The BCG Matrix classifies a company's business units into four categories - Stars, Cash Cows, Question Marks, and Dogs - based on their relative market share and the market growth rate. Stars have high market share in a high growth market and require heavy investment. Cash Cows have high market share in a low growth market and generate cash. Question Marks have low market share but are in a high growth market, requiring investment. Dogs have low market share and are in a low growth market, acting as cash traps. The matrix is used to assess products/businesses and allocate resources effectively.
bcg matrix.pptx
This document provides an overview of the Boston Consulting Group (BCG) Matrix, which classifies businesses into four categories based on their relative market share and market growth rate. The four categories are stars (high share, high growth), cash cows (high share, low growth), question marks (low share, high growth), and dogs (low share, low growth). The BCG Matrix is used to assess a company's portfolio, allocate resources, and make divestment decisions. It provides a simple framework but has limitations in only considering two factors and difficulties obtaining accurate data. Major companies still find it a useful portfolio planning tool.
BCG MATRIX AND GE MATRIX
Product Portfolio Strategies, BCG Matrix, How to make a BCG Matrix, Apple case study, BCG AND PLC, Merits and Demerits of BCG Matrix, GE Matrix, Merits and Demerits of GE Matrix
BCG Matrix
The BCG matrix is a tool used to classify products and services based on their market share and market growth. It positions products in four categories: stars, cash cows, question marks, and dogs. Stars have high growth and market share, while cash cows have low growth but high share. Question marks have high growth but low share, requiring investment. Dogs have low growth and share and should be minimized. The matrix helps companies balance investing in growth products while maintaining profitable mature products to fund growth.
Bcg matrix
This document provides an overview of the Boston Consulting Group (BCG) Matrix, which was developed in the 1970s to help companies analyze their business units. The BCG Matrix classifies business units into four categories - Stars, Cash Cows, Question Marks, and Dogs - based on their relative market share and the market growth rate. Stars have high market share in a high-growth market, while Cash Cows have high share in a low-growth market. Question Marks have low share but are in a high-growth market, while Dogs have low share and are in a low-growth market. The matrix is used to assess cash flows, resource allocation, and determine whether to invest in or divest from different business units
PPT ON BCG Matrix
The Boston Consulting Group Matrix is a portfolio planning model that classifies businesses into four categories based on their relative market share and the market growth of the industry they operate in. These categories are stars, question marks, cash cows, and dogs. Stars are high market share businesses in high growth industries that require heavy investment. Cash cows have high market share in low growth industries and generate cash. Question marks have low market share but operate in high growth industries, requiring investment to potentially become stars. Dogs have low market share and operate in low growth industries, acting as cash traps. The matrix is used to assess business profiles, cash demands, resource allocation, and identify investment and divestment opportunities.
Labview
This document discusses three virtual automation projects created using LabVIEW. Project 1 involves creating a water level controller using a PID controller. Project 2 simulates temperature sensing by displaying the temperature as high, medium, or low on a meter. Project 3 automates a dice simulation to randomly generate numbers from 1 to 6. The conclusion discusses LabVIEW being an important tool for virtual automation that is easy to use.
COVID-19 Risk Assessment Perspective
The document discusses COVID-19 from a risk assessment perspective. It describes how COVID-19 spreads via droplets from coughing or sneezing and falls to the ground within a few feet. The virus is classified as a high risk due to its rapid global spread and impact on health. Older adults and those with preexisting conditions are at higher risk of serious illness. While most COVID-19 cases are mild, its case fatality ratio is estimated at 6.86%, higher than for SARS or MERS. Risk can be mitigated through measures like social distancing, increased sanitation, testing and contact tracing, and use of personal protective equipment in healthcare settings. Lessons from the COVID-19 pandemic must result in improved
More Related Content
Similar to BCG matrix,Boston consulting group Matrix
Bcg matrix
BCG matrix developed by Boston Consulting Group is an analytical tool used to assess company’s product lines. It aims at helping the company to make the best possible allocation of its resources.
Growth Share matrix uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies.
The BCG growth-share matrix is a tool used internally by management to assess the current state of value of a firm's units or product lines.
The Growth-share matrix aids the company in deciding which products or units to either keep, sell, or invest more in.
Market share is the percentage of the total market that is being serviced by your company measured either in the revenue terms or unit volume terms
Market Growth is used as a measure of a market’s attractiveness.
The matrix is a decision-making tool, and it does not necessarily take into account all the factors that a business ultimately must face. For example, increasing market share may be more expensive than the additional revenue gain from new sales. Because product development may take years, businesses must plan for contingencies carefully.
Bcg matrix
The document summarizes the Boston Consulting Group (BCG) matrix, a portfolio management tool developed in the 1970s. The BCG matrix evaluates products based on their market share and market growth. It categorizes products as Stars, Cash Cows, Question Marks or Dogs. Stars are high growth, high share products that require investment. Cash Cows are low growth, high share products that generate cash. Question Marks have high growth but low share, requiring investment. Dogs have low growth and share and should be avoided or harvested. The matrix helps companies allocate resources but has limitations like neglecting synergies between units.
BCG matrix.pdf
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, and Dogs. Question Marks have high growth but low market share, requiring high investment. Stars have high growth and market share but also require heavy investment. Cash Cows have low growth but high market share, generating cash with little investment. Dogs have low growth and market share and are cash traps. The BCG Matrix helps assess a product portfolio, cash demands, development cycles, and resource allocation.
BCG matrix with example
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, and Dogs. Question Marks have high growth but low market share, requiring high investment. Stars have high growth and market share but also require heavy investment. Cash Cows have low growth but high market share, generating cash with little investment. Dogs have low growth and market share and are cash traps. The BCG Matrix helps assess a product portfolio, cash demands, resource allocation, and divestment decisions.
Bcg matrix subhasish
This document provides information about the BCG matrix, a portfolio management tool created by The Boston Consulting Group in the 1970s. It summarizes the BCG matrix as follows:
1) The BCG matrix classifies business units based on their relative market share and growth rate, categorizing them as Stars, Cash Cows, Question Marks, or Dogs.
2) Stars have high market share and growth, Cash Cows have high share but low growth, Question Marks have low share but high growth, and Dogs have low share and growth.
3) The matrix is used to evaluate a company's portfolio and determine where to allocate resources for maximum returns. It is a simple and easy to understand tool for
Bcg matrix (boston consultancy group matrix)
The BCG Matrix is a tool used to evaluate products based on their market share and growth rate. It categorizes products into four quadrants: Stars, which have high growth and market share; Cash Cows, which have high share but low growth; Question Marks, which have high growth but low share; and Dogs, which have low growth and share. Understanding where products fall in the matrix allows companies to determine the best investment and strategic approach for each.
BCG MATRIX
The BCG matrix is a portfolio planning tool that uses market share and market growth to evaluate a company's business units. It categorizes products as Stars, Cash Cows, Question Marks or Dogs based on their relative market share and market growth. Stars are high growth, high share units that require investment. Cash Cows are low growth, high share units that generate cash. Question Marks are high growth, low share units that require investment. Dogs are low growth, low share units that should be avoided or divested. The matrix helps companies determine where to allocate resources by identifying which units need investment and which generate cash. However, it has limitations as it does not consider synergies between units or non-growth factors of attractiveness
BCG Matrix presentation
The document summarizes the BCG growth-share matrix, a portfolio analysis tool developed by the Boston Consulting Group in the 1970s. The matrix plots a company's business units based on their relative market share and market growth rate to classify them into four categories: stars, cash cows, question marks, and dogs. Cash cows are stable business units with high market share but low growth. Stars require heavy investment to maintain high share in high-growth markets. Question marks have low current share but operate in high-growth markets, requiring investment to potentially become stars. Dogs have low share in low-growth markets and are candidates for divestment. The document provides examples of how companies like Colgate have used the matrix and outlines the
BCG Matrix presentation
The document summarizes the BCG growth-share matrix, a portfolio analysis tool developed by the Boston Consulting Group in the 1970s. The matrix plots a company's business units based on their relative market share and market growth rate to classify them into four categories: stars, cash cows, question marks, and dogs. Cash cows are stable business units with high market share but low growth. Stars require heavy investment to maintain high share in high-growth markets. Question marks have potential but need funding to grow their low share of high-growth markets. Dogs have low and declining market share and should be considered for divestment. The goal of the analysis is to use cash from cows to fund question marks to become stars or cash cows
Bcg matricx
The document summarizes the BCG matrix, a tool developed by Boston Consulting Group in the early 1970s. The BCG matrix analyzes a company's business portfolio based on market share and market growth rate. It divides businesses into four categories: stars, cash cows, question marks, and dogs. Stars have high market share and growth. Cash cows have high share but low growth. Question marks have low share but high growth. Dogs have low share and growth. The matrix is used to determine where to allocate resources and adopt different strategies for each category of business. However, it also has limitations as it oversimplifies businesses and ignores other factors like costs and profitability.
Bcg matrix presentation made by priyansh kesarwani
Bcg matrix presentation made by priyansh kesarwani
BOSTON CONSULTING GROUP (BCG) MATRIX is developed by BRUCE HENDERSON of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s.
According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share.
BCG Matix
The BCG matrix is a portfolio analysis tool developed by the Boston Consulting Group in the early 1970s. It uses a 2x2 grid to classify businesses based on their market share and market growth. Businesses fall into one of four categories: stars, cash cows, question marks, and dogs. Stars have high market share and growth, cash cows have high share but low growth, question marks have low share but high growth, and dogs have low share and growth. The matrix is used to analyze how much investment each business requires and its potential to become more profitable. However, it also has limitations as market share and growth alone do not determine profitability and the categories can be too simplistic.
BCG
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate. These categories are question marks (high growth, low share), stars (high growth, high share), cash cows (low growth, high share), and dogs (low growth, low share). The BCG Matrix helps companies assess the cash flow and investment needs of different business units to determine the best allocation of corporate resources and identify opportunities for growth and profitability. While simple, the BCG Matrix has some limitations as it only considers two factors and data may not always be available. Overall, it remains a popular portfolio planning tool for large multi-product companies.
BCG Matrix PPT
Understanding the BCG Matrix framework simply got easier. Navigating through these slides will give you comprehensive insights into the key components, advantages, disadvantages, role and significance of the game-changing business strategy.
Bcg matrix
The document summarizes the Boston Consulting Group (BCG) Matrix, a portfolio planning model developed in the 1970s. The BCG Matrix classifies a company's business units into four categories - Stars, Cash Cows, Question Marks, and Dogs - based on their relative market share and the market growth rate. Stars have high market share in a high growth market and require heavy investment. Cash Cows have high market share in a low growth market and generate cash. Question Marks have low market share but are in a high growth market, requiring investment. Dogs have low market share and are in a low growth market, acting as cash traps. The matrix is used to assess products/businesses and allocate resources effectively.
bcg matrix.pptx
This document provides an overview of the Boston Consulting Group (BCG) Matrix, which classifies businesses into four categories based on their relative market share and market growth rate. The four categories are stars (high share, high growth), cash cows (high share, low growth), question marks (low share, high growth), and dogs (low share, low growth). The BCG Matrix is used to assess a company's portfolio, allocate resources, and make divestment decisions. It provides a simple framework but has limitations in only considering two factors and difficulties obtaining accurate data. Major companies still find it a useful portfolio planning tool.
BCG MATRIX AND GE MATRIX
Product Portfolio Strategies, BCG Matrix, How to make a BCG Matrix, Apple case study, BCG AND PLC, Merits and Demerits of BCG Matrix, GE Matrix, Merits and Demerits of GE Matrix
BCG Matrix
The BCG matrix is a tool used to classify products and services based on their market share and market growth. It positions products in four categories: stars, cash cows, question marks, and dogs. Stars have high growth and market share, while cash cows have low growth but high share. Question marks have high growth but low share, requiring investment. Dogs have low growth and share and should be minimized. The matrix helps companies balance investing in growth products while maintaining profitable mature products to fund growth.
Bcg matrix
This document provides an overview of the Boston Consulting Group (BCG) Matrix, which was developed in the 1970s to help companies analyze their business units. The BCG Matrix classifies business units into four categories - Stars, Cash Cows, Question Marks, and Dogs - based on their relative market share and the market growth rate. Stars have high market share in a high-growth market, while Cash Cows have high share in a low-growth market. Question Marks have low share but are in a high-growth market, while Dogs have low share and are in a low-growth market. The matrix is used to assess cash flows, resource allocation, and determine whether to invest in or divest from different business units
PPT ON BCG Matrix
The Boston Consulting Group Matrix is a portfolio planning model that classifies businesses into four categories based on their relative market share and the market growth of the industry they operate in. These categories are stars, question marks, cash cows, and dogs. Stars are high market share businesses in high growth industries that require heavy investment. Cash cows have high market share in low growth industries and generate cash. Question marks have low market share but operate in high growth industries, requiring investment to potentially become stars. Dogs have low market share and operate in low growth industries, acting as cash traps. The matrix is used to assess business profiles, cash demands, resource allocation, and identify investment and divestment opportunities.
Similar to BCG matrix,Boston consulting group Matrix (20)
Bcg matrix presentation made by priyansh kesarwani
Bcg matrix presentation made by priyansh kesarwani
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COVID-19 Risk Assessment Perspective
The document discusses COVID-19 from a risk assessment perspective. It describes how COVID-19 spreads via droplets from coughing or sneezing and falls to the ground within a few feet. The virus is classified as a high risk due to its rapid global spread and impact on health. Older adults and those with preexisting conditions are at higher risk of serious illness. While most COVID-19 cases are mild, its case fatality ratio is estimated at 6.86%, higher than for SARS or MERS. Risk can be mitigated through measures like social distancing, increased sanitation, testing and contact tracing, and use of personal protective equipment in healthcare settings. Lessons from the COVID-19 pandemic must result in improved
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- 1. BOSTON OR GROWTH-SHARE MATRIX BCG MATRIX GROUP – B
- 2. Group-B Members 1. Rakesh Vishwakarma 2. Sareer Hussain 3. Sandeep Sarkar 4. Partha Partim Bora 5. Sanjay Barman 6. Aniket Raj
- 3. Contents G C B 1. Introduction 2. Categories of BCG matrix • Stars • Question marks • Dogs • Cash cows 3. Advantages of BCG matrix 4. Limitations of BCG matrix 5. BCG matrix of google
- 4. BCG Matrix o The Matrix is created by Bruce Henderson Boston Consulting Group of USA in 1970. o It is a product portfolio Management tool. o It is used to prioritize different products and services according to market growth & market share. o It helps the company to decide what they should keep, sell, or invest more in. Bruce Henderson G C B
- 5. Market Share MarketGrowth High High Low Low The BCG matrix categorizes products into four categories based on : • Market share (Horizontal) • Market Growth (Vertical) Quadrants : 1. Stars 2. Question marks (Problem Child) 3. Dogs ( Pets ) 4. Cash Cows
- 6. Stars Products Stars High Market Share HighMarketGrowth o High Market growth, High Market share. o Can be the market leading products. o Generates high income. o Requires large amounts of investment to sustain. o Generate more ROI than other product categories. o Stars can become cash cows, when the market growth rate declines. e.g. Youtube by Google.
- 7. Question Marks Low Market Share HighMarketGrowth o High market growth, low market share. o These products are the startup or new products. o Doubtful future. o Requires right strategies & high investment to become a star product. o It can become a shining star or a dog. Question mark Products e.g. Google Pay
- 8. Dogs Low Market Share LowMarketGrowth Dogs Products o Low market growth, low market share. o Weak in market. o Generates low or negative cash returns. o It drains company resources. o Not worth much investment. e.g. The Tata nano
- 9. Cash Cows High Market Share LowMarketGrowth Cash Cows Products o Low market growth, high market share. o Doing well in no growth. o They are foundation of the company. o They generates more cash than required. o High future potential. e.g. The Macbook air is Apple's cash cow
- 10. Advantages of BCG matrix o It is simple and very easy to understand. o It also provides base management to prepare for future actions. o It used to determine how company resources can best be used in order to maximize company's profitability and future growth. G C B
- 11. Limitations of BCG matrix o It classifies businesses as low and high, but generally businesses can be medium also, the true nature of business may not be reflected. o Market is not clearly defined in this model. o Problem of getting data on market growth & market share. o High market share does not mean profits all time. G C B
- 12. Google BCG Matrix Stars Cash Cows Question Marks Dogs oYoutube oGmail oAndroid oGoogle Chrome oSearch engine oAdvertising oGoogle Map oGoogle glass oGoogle Self driving car oGoogle Pixel oGoogle Pay oOrkut oGoogle News oGoogle Plus oGoogle Play Music
- 13. Conclusions Despite its limitations, it is one of the most well-known and simple strategy frameworks, used by the most of Fortune 500 companies.
- 14. References 1. Philip Kotler, Marketing Management, 11th,Edition, New Jersey: Pearson Education. 2. https://www.smartinsights.com/marketingplanning/marketing- models/use-bcg-matrix/ 3. http://frndzzz.com/advantages-and-disadvantages-of-bcg-matrix 4. https://www.investopedia.com/terms/b/bcg.asp
- 15. Thank You