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Competitive advantageCompetitive advantage
&&
Strategy Formulation ProcessStrategy Formulation Process
Example: Novartis, Pfizer,
Sanofi-Aventis
12/19/14 2
Table of contentsTable of contents
 Competitive advantage
–Novartis
–Pfizer
–Sanofi-Aventis
 Strategy formulation process
12/19/14 3
NovartisNovartis
 Merger of Ciba-Geigy and Sandoz
 Based in Basel/Switzerland
 World leader in providing medicines to protect
health,prevent and treat disease, improve
well-being
 Biggest health care company in Switzerland
12/19/14 4
Competitive AdvantageCompetitive Advantage
 Leadership positions in patented and generic
pharmaceuticals
 Invest in strategic platforms:
– Offer innovative prescription medicine
– Cost efficient and qualitative high generics
– Vaccines for therapeutical demand of
health care
– Leading over-the-counter drugs
12/19/14 5
Pfizer (Comp. Advantage)Pfizer (Comp. Advantage)
 Investing in ongoing research, always be the
first
 Market dominance -> skimming strategy
 Acquisition of other pharmaceutical
companies
 Diversification for both: products and regions
 Development of blockbuster products, such
as Viagra
12/19/14 6
Competitive Advantage cont.Competitive Advantage cont.
 Taking advantage of lobbyism to get
favourable regulations
 Unique packaging
 Decentralization and de-bureaucratization by
splitting its drug research division
12/19/14 7
Sanofi-AventisSanofi-Aventis
 Swiss based company with over 100,000
employees
 Merger of Aventis and Sanofi-Synthelabo
(2004)
 7 major therapeutic areas :
Cardiovascular, thrombosis, metabolic
disorders, oncology, central nervous system,
internal medicine and vaccines
12/19/14 8
Competitive AdvantageCompetitive Advantage
 European leading position
 High diversified portfolio of drugs
 Largest firm worldwide devoted entirely to
vaccines
 Advantages in several therapeutic areas
– Influenza pandemic
– Venous Thrombosis
– Cancer healing
– Insulin
12/19/14 9
Strategy formulation process for Novartis
12/19/14 10
Strategy Formulation ProcessStrategy Formulation Process
4 steps:
 Mission: reason for existence
 Objectives: what results to be accomplished
by when
 Strategies: plan to achieve the mission and
objectives
 Policies: broad guidelines for decision making
12/19/14 11
MissionMission
 Discover, develop and successfully market
innovative products
 to prevent and cure diseases
 to ease suffering
 to enhance the quality of life
 Providing shareholder return that reflects
outstanding performance
12/19/14 12
Main ObjectivesMain Objectives
 Eliminate leprosy by providing free
medications to all patients worldwide
 Discover noble treatments and prevention
methods for major tropical diseases
 Work at policy and field level to improve
access to healthcare for the world’s poorest
people
12/19/14 13
StrategiesStrategies
Strategies Novartis could follow:
 Invest in R&D
 Promote company in order to get donations
 Promote company’s products
12/19/14 14
PoliciesPolicies
 Strive to maintain and strengthen a corporate
culture based on:
– Integrity
– Honesty
– Compliance with the law
 Strongly commitment to 10 principles of
United Nations Global Compact
12/19/14 15
Corporate CitizenshipCorporate Citizenship
 Patients – discover high quality healthcare
products
 People – build an exciting workplace
 Health, Safety and Environment – reduce
environmental footprint
 Business conduct – ensure corporate
governance
Thank you for your attention!Thank you for your attention!
Questions???Questions???

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Competitive advantage and strategy formulation process

  • 1. Competitive advantageCompetitive advantage && Strategy Formulation ProcessStrategy Formulation Process Example: Novartis, Pfizer, Sanofi-Aventis
  • 2. 12/19/14 2 Table of contentsTable of contents  Competitive advantage –Novartis –Pfizer –Sanofi-Aventis  Strategy formulation process
  • 3. 12/19/14 3 NovartisNovartis  Merger of Ciba-Geigy and Sandoz  Based in Basel/Switzerland  World leader in providing medicines to protect health,prevent and treat disease, improve well-being  Biggest health care company in Switzerland
  • 4. 12/19/14 4 Competitive AdvantageCompetitive Advantage  Leadership positions in patented and generic pharmaceuticals  Invest in strategic platforms: – Offer innovative prescription medicine – Cost efficient and qualitative high generics – Vaccines for therapeutical demand of health care – Leading over-the-counter drugs
  • 5. 12/19/14 5 Pfizer (Comp. Advantage)Pfizer (Comp. Advantage)  Investing in ongoing research, always be the first  Market dominance -> skimming strategy  Acquisition of other pharmaceutical companies  Diversification for both: products and regions  Development of blockbuster products, such as Viagra
  • 6. 12/19/14 6 Competitive Advantage cont.Competitive Advantage cont.  Taking advantage of lobbyism to get favourable regulations  Unique packaging  Decentralization and de-bureaucratization by splitting its drug research division
  • 7. 12/19/14 7 Sanofi-AventisSanofi-Aventis  Swiss based company with over 100,000 employees  Merger of Aventis and Sanofi-Synthelabo (2004)  7 major therapeutic areas : Cardiovascular, thrombosis, metabolic disorders, oncology, central nervous system, internal medicine and vaccines
  • 8. 12/19/14 8 Competitive AdvantageCompetitive Advantage  European leading position  High diversified portfolio of drugs  Largest firm worldwide devoted entirely to vaccines  Advantages in several therapeutic areas – Influenza pandemic – Venous Thrombosis – Cancer healing – Insulin
  • 9. 12/19/14 9 Strategy formulation process for Novartis
  • 10. 12/19/14 10 Strategy Formulation ProcessStrategy Formulation Process 4 steps:  Mission: reason for existence  Objectives: what results to be accomplished by when  Strategies: plan to achieve the mission and objectives  Policies: broad guidelines for decision making
  • 11. 12/19/14 11 MissionMission  Discover, develop and successfully market innovative products  to prevent and cure diseases  to ease suffering  to enhance the quality of life  Providing shareholder return that reflects outstanding performance
  • 12. 12/19/14 12 Main ObjectivesMain Objectives  Eliminate leprosy by providing free medications to all patients worldwide  Discover noble treatments and prevention methods for major tropical diseases  Work at policy and field level to improve access to healthcare for the world’s poorest people
  • 13. 12/19/14 13 StrategiesStrategies Strategies Novartis could follow:  Invest in R&D  Promote company in order to get donations  Promote company’s products
  • 14. 12/19/14 14 PoliciesPolicies  Strive to maintain and strengthen a corporate culture based on: – Integrity – Honesty – Compliance with the law  Strongly commitment to 10 principles of United Nations Global Compact
  • 15. 12/19/14 15 Corporate CitizenshipCorporate Citizenship  Patients – discover high quality healthcare products  People – build an exciting workplace  Health, Safety and Environment – reduce environmental footprint  Business conduct – ensure corporate governance
  • 16. Thank you for your attention!Thank you for your attention! Questions???Questions???

Editor's Notes

  1. worldwide presence in more than 100 countries throughout the 5 continents sales force of 35,000 medical visitors