50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
When you bet on platforms or set up property, you miss where human customer behavior could move. When you crunch too much data, you miss the bits of information that really help you determine how to execute a truly unique and successful business strategy.
While the world is over-inundated with discussions on using platforms like search, social, messaging, email, out of home channels, the digital nomad marketer doesn’t see siloed platforms but a holistic world of opportunity and experiences in which to communicate.
By thinking about how people live and behave in the world is the starting point of all modern marketing strategy and a total inversion from how marketing has been taught and executed for the last 50 years.
Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company’s search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, Advertising Age, Los Angeles Times, and on NPR. Visit Geoffrey Colon at http://geoffreycolon.net or follow him on Twitter @djgeoffe
#DisruptiveFM
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
When you bet on platforms or set up property, you miss where human customer behavior could move. When you crunch too much data, you miss the bits of information that really help you determine how to execute a truly unique and successful business strategy.
While the world is over-inundated with discussions on using platforms like search, social, messaging, email, out of home channels, the digital nomad marketer doesn’t see siloed platforms but a holistic world of opportunity and experiences in which to communicate.
By thinking about how people live and behave in the world is the starting point of all modern marketing strategy and a total inversion from how marketing has been taught and executed for the last 50 years.
Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company’s search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, Advertising Age, Los Angeles Times, and on NPR. Visit Geoffrey Colon at http://geoffreycolon.net or follow him on Twitter @djgeoffe
#DisruptiveFM
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
What's Next: Cloudy with a chance of AI 5 – Cognitive StudioOgilvy Consulting
Headquartered in Sao Paolo and made up of a multidisciplinary team, the Ogilvy Cognitive Studio accelerates marketing initiatives that combine creativity with artificial intelligence through strategic partnerships with our network of startups and technology companies.
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
‘The only certainty in life is change' – so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a ‘change-able’ organisation.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
Founded in 2010, Manifesto currently is one of the leading digital agencies in Jakarta, Indonesia that helping businesses and governments put digital in their business strategy. Together, their creative, digital and PR teams offer clients powerful, integrated campaigns and one-stop-shop Marketing PR and Digital solutions.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Hung Vu (Speaker) Studio archetype
Atomizing design into our lives: Design is more relevant now than ever before. How to use digital perspectives, methods, and process to change enterprise mind sets to produce positive, seamless interaction with customers. Integrating design in everyday experiences in new and delightful ways to connect and make lasting business value.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
It seems that every day another brand is in the spotlight for making a cultural mis-step, and the consumer backlash can be brutal; affecting everything from brand perception all the way down to the bottom line. And every time it happens, it seems that brands had not anticipated what could possibly go wrong.
In this webinar, Shelina Janmohamed, Ogilvy's Vice President of Islamic Marketing and a global expert on cultural leadership, will unpack the cultural commentary jargon and deep dive into real-life case studies studying what happened, what went wrong, and how your brand can get ahead of the pack next time.
At Wilderness Agency, we believe marketing can help capture the stories that drive business. We are driven by two main philosophies 1.) Grow our clients’ businesses. 2.) Enhance the local economy.
Building a Roadmap for Digital TransformationTom Zorde
Executives know their organisations must learn, adapt and evolve to keep up with the accelerating pace of change. As the digital age brings changing consumer behaviours and an explosion of disruptive technologies, the challenge is to continually stay relevant while operating faster, smarter and cheaper.
To help leaders get on the front foot during digital disruption, Tom Zorde, Executive Advisor will take you through some of the avoidable mistakes, and often overlooked measures of a digital transformation roadmap.
CIPS CIO breakfast presentation March 5 2009.
Volatility, uncertainty, complexity and ambiguity – that’s the world we live in – it’s a VUCA world. This talk will explore how IT can provide strategic vision and dilemma management that will enable their companies to maintain sustainable growth during this tumultuous economic downturn.
The process of strategic leadership and decision making is more vital than ever, companies will either succeed or fail and it will happen faster than ever. As leaders, we cannot predict the future, but we can certainly provoke it by using a “foresight-to-insight-to-action” approach in sensing the future to compete in the present.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
What's Next: Cloudy with a chance of AI 5 – Cognitive StudioOgilvy Consulting
Headquartered in Sao Paolo and made up of a multidisciplinary team, the Ogilvy Cognitive Studio accelerates marketing initiatives that combine creativity with artificial intelligence through strategic partnerships with our network of startups and technology companies.
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
‘The only certainty in life is change' – so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a ‘change-able’ organisation.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
Founded in 2010, Manifesto currently is one of the leading digital agencies in Jakarta, Indonesia that helping businesses and governments put digital in their business strategy. Together, their creative, digital and PR teams offer clients powerful, integrated campaigns and one-stop-shop Marketing PR and Digital solutions.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Hung Vu (Speaker) Studio archetype
Atomizing design into our lives: Design is more relevant now than ever before. How to use digital perspectives, methods, and process to change enterprise mind sets to produce positive, seamless interaction with customers. Integrating design in everyday experiences in new and delightful ways to connect and make lasting business value.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
It seems that every day another brand is in the spotlight for making a cultural mis-step, and the consumer backlash can be brutal; affecting everything from brand perception all the way down to the bottom line. And every time it happens, it seems that brands had not anticipated what could possibly go wrong.
In this webinar, Shelina Janmohamed, Ogilvy's Vice President of Islamic Marketing and a global expert on cultural leadership, will unpack the cultural commentary jargon and deep dive into real-life case studies studying what happened, what went wrong, and how your brand can get ahead of the pack next time.
At Wilderness Agency, we believe marketing can help capture the stories that drive business. We are driven by two main philosophies 1.) Grow our clients’ businesses. 2.) Enhance the local economy.
Building a Roadmap for Digital TransformationTom Zorde
Executives know their organisations must learn, adapt and evolve to keep up with the accelerating pace of change. As the digital age brings changing consumer behaviours and an explosion of disruptive technologies, the challenge is to continually stay relevant while operating faster, smarter and cheaper.
To help leaders get on the front foot during digital disruption, Tom Zorde, Executive Advisor will take you through some of the avoidable mistakes, and often overlooked measures of a digital transformation roadmap.
CIPS CIO breakfast presentation March 5 2009.
Volatility, uncertainty, complexity and ambiguity – that’s the world we live in – it’s a VUCA world. This talk will explore how IT can provide strategic vision and dilemma management that will enable their companies to maintain sustainable growth during this tumultuous economic downturn.
The process of strategic leadership and decision making is more vital than ever, companies will either succeed or fail and it will happen faster than ever. As leaders, we cannot predict the future, but we can certainly provoke it by using a “foresight-to-insight-to-action” approach in sensing the future to compete in the present.
As a progressive leader in talent management, you have undoubtedly noticed that there has been continuous volatility and change in your world.
To survive in this new normal, organizations must do things differently when it comes to their people. Our guidebook offers a path forward, an opportunity to move beyond best practices and create a business-changing talent strategy.
Ansoff's Matrix is a classic model of marketing and business strategy that business students can use very effectively in their exams. This revision presentation outlines the key features of the model.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
MobileCaddy - Delivering Enterprise Mobility - Presented to West London Meetu...MobileCaddy
MobileCaddy had the pleasure of presenting to the West London Salesforce User Group meetup. We presented a high level overview of the move to enterprise mobility and then moved on to a demo of a Welfare Tracking App. This allowed us to show how version control is such an important aspect of business critical offline salesforce mobile applications.
Tom Lucas gave this presentation at the Eastern Innovation Business Centre for small businesses and start ups, however the content is equally relevant to any business considering a mobile app in their digital strategy, from small to large enterprises.
Top 20 mobile app development companies in uaeIncubasys
You must consider a lot of factors before choosing a Mobile App Development company such as their customer service, customer dealing, previous completed projects, testimonials from past clients, portfolio, their own website and app if there is any to decide which one will suit your needs. Here is a list of our top 20 picks from UAE.
How to Make Products People Want: The Outcome-Driven Approach To InnovationJean-Francois Hector
Most digital innovations fail because teams lose sight of what customers really want to achieve.
Outcome-Driven Innovation is a powerful way of thinking that puts your customers’ needs at the centre of every conversation.
This simple method will give you the clarity you need to focus on the right opportunities and make better design decisions.
Ones stop Technologies SG Pte. Ltd. 1. All for you!2. .docxcherishwinsland
Ones stop Technologies SG Pte. Ltd.
1. All for you!
2. Explore. Nurture. Inspire.( Vidit)
3. Inspired by you
4. It feels like home.
5. Feel at home.
6. Making life easier.
7. One place. your place.
8. Right here. Right now. (Yang)
9. The right stuff of life.
10. Your life in a app.
(Choose one Tagline!)
Business Model Plan Summary
One stop technologies SG is in the mobile application business which is a part of the information technology (IT) industry in Singapore. Application business in Singapore is at its peak right now which makes it the most favourable to venture. Our aim is to bring convenience into daily needs and maintenance by providing information and data on all the service based business on one platform, One stop mobile Application. One stop solves all problems of maintenance, extra-curricular learning, servicing etc. saving the hassle for individuals going out making calls, researching, cross checking pricing, ratings etc. One Stop focuses mainly on individuals new to the country, living alone, retire people, single/working mothers and foreign students.
We believe Singapore has a very strong Information technology infrastructure available to everyone. Our team at One Stop believe in the power of the internet and how it can manipulate buying behaviours of customers around the world and so we would focus mainly on the social media marketing and use Facebook, Instagram, YouTube, Twitter as our main tools for marketing. The application is available on all major platforms for android and IOS.
One Stop Mobile application will constantly work towards developing the application with more and more information, try to make it more user friendly and easy to understand. So apart from a strong marketing strategy, at one stop we believe in in maintaining our unique value proposition by staying different and providing free information for all the services provided which would make us the leading information providers in the market for service based businesses.
Our main objective is to be profitable for all our stakeholders creating it a win-win scenario for all and that will add immense value to the company. We have provided with all the information further in the paper regarding the statistics projected for the next year and the goals that company aims to accomplish. One stop mobile Application aims to break even by the end of 2018 and gain profits in the later years.
Business Background
One Stop mobile application was born because of the hassles we went through when we first moved to Singapore. Our landlords wanted us to get the air conditioner serviced and we could not find one easily. After researching online, we did find an A/C contractor but then we could not compare the prices. A similar scenario came up when we had some blockage issue and we had to call for a plumber and that when it clicked to us that we should build a mobile application where everyone can skip the hassle of research a.
Three speakers took the stage to school us . This presentation is from the second speaker Andrew Von Hirschberg, who’s currently supporting a roster of incubating start-ups at the ‘venture builder’ Blenheim Chalcot.
This is the fourth event from the 'School of Planning' sessions run by Open Strategy and VCCP.
Three speakers took the stage to school us . This presentation is from the first speaker Gethin James, a Planning Director at VCCP.
This is the fourth event from the 'School of Planning' sessions run by Open Strategy and VCCP.
Speaking to People: The Strategist’s Secret WeaponOpen Strategy
'My secret weapon for developing and selling a strategic narrative' by Loz Horner at Lucky Generals. 1/3 of the second 'School of Planning' event on Strategic Narrative.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.