Comprehensive Strategy
Formulation Framework
Stages of Strategy Formulation
 Input Stage
 Matching Stage
 Decision Stage
Input Stage
 IFE Matrix
 EFE Matrix
 CPM (Competitive Profile Matrix)
IFE Matrix
 Strengths
 Weakness
EFE Matrix
 Opportunities
 Threats
CPM (Competitive Profile Matrix)
 Compare with Competitors
Matching Stage
 SWOT Matrix
 SPACE Matrix
 BCG Matrix
Matching Stage
 Grand Strategy Matrix
 IE Matrix
SWOT MATRIX
 Strength
 Weaknesses
 Opportunities
 Threats
SWOT Matrix
 SO (Strength Opportunities)
 ST (Strength Threats)
 WO (Weaknesses Opportunities)
 WT (Weaknesses Threats)
SPACE Matrix
Four Quadrants
 Aggressive
 Conservative
 Defensive
 Competitive
Aggressive
 Backward , Forward , Horizontal Integration
 Market Penetration
 Market Development
 Product Development
 Diversification
Conservative
 Market Penetration
 Market Development
 Product Development
 Related Diversification
Defensive
 Retrenchment
 Divestiture
 Liquidation
Competitive
 Backward , Forward , Horizontal Integration
 Market Penetration
 Market Development
 Product Development
BCG Matrix
 Stars (High Market share and High Growth)
 Question Marks (Low Market share and High Growth)
 Cash Cows (High Market share and Low Growth)
 Dogs (Low Market share and Low Growth)
Stars
 Backward , Forward , Horizontal Integration
 Market Development
 Product Development
Question Marks
 Market Penetration
 Market Development
 Product Development
 Divestiture
Cash Cows
 Product Development
 Diversification
 Retrenchment
 Divestiture
Dogs
 Retrenchment
 Divestiture
 Liquidation
IE Matrix
 IFE
 EFE
Grand Matrix
 Quadrant I
 Quadrant II
 Quadrant III
 Quadrant IV
Quadrant I
 Market development
 Market Penetration
 Product Development
 Forward Integration
Quadrant I
 Backward Integration
 Horizontal Integration
 Related Diversification
Quadrant II
 Market Development
 Market Penetration
 Product Development
Quadrant II
 Horizontal Integration
 Liquidation
Quadrant III
 Retrenchment
 Related Diversification
 Unrelated Diversification
 Liquidation
Quadrant IV
 Related Diversification
 Unrelated Diversification
 Joint Venture
Decision Stage
 QSPM (Qualitative Strategic Planning Matrix)

Comprehensive strategy formulation framework