This document presents mobile marketing solutions from MobiM3 for radio stations. It discusses how mobile marketing can be used as both a promotional tool and sales tool to engage listeners, build databases, run contests, and generate revenue. Specific mobile marketing strategies and packages are presented, with examples showing how advertising ROI can be increased through mobile optimized campaigns that drive traffic and sales.

1. presents

2. “Empowering your
Mobile Experience”

3. The Next Communication Channel:
Mobile Marketing and Beyond
The Rise of the Mobile Connected Radio Station

4. WHO WE ARE
MobiM3 – mobile media & marketing is a full-service mobile
marketing agency that provides the following solutions for
professionals, merchants, non-profit and small businesses:
• SMS or Text Message Marketing • m-Commerce
• QR Codes (custom design) • Mobile Advertising
• Mobile Websites • Proximity Marketing
• Mobile Apps (Native and Web) • Short Code Aggregator
• Location-based Mobile Social Media
― MobiM3’s advanced mobile website builder, mobile app
platform and SMS marketing platform – is a complete mobile
marketing turnkey system that is entirely cloud based.

5. WHO WE ARE (continued)
― MobiM3 partners with companies to provide a strategic
mobile marketing plan to communicate brand or content
to a mass audience, targeted group or individual that is
designed to add value and to create a call-to-action or
response to engage consumers while building customer
loyalty.
― What makes us different from other mobile marketing
companies is, MobiM3 strategically plans, creates and
manages all our Clients mobile marketing campaigns so
that they can concentrate on what’s important – running
their business. However, those Clients who like to DIY (do-
it-yourself), our various technology platforms will allow
You the capabilities to do so.

6. Mobile Marketing 101
― Mobile Technology
o A Robust Lead Generation
o Builds an Accurate and Current Customer
Database
o Company Branding
o Creates a Powerful Customer Loyalty
Program
o Premium Short Code

7. QUICK STATS
55% of Americans between 18 and 24 years old have used a mobile
phone to aid in their shopping process in the last year.
- Retrevo Research Group, 2.11.10
According to technology research firm Gartner, by 2012
half of the U.S. Population, approximately
160,000,000 people, will have used
their mobile devices to download coupons
and make online purchases.
- CNN.com, 8.13.09

8. 90% of the US Population Uses SMS/Text!
279,896,101 people in the US engage in this communication
Everyday in the United States Nielsen 2011
• 31% of US mobile subscribers have
smartphones.
• There are 228 million mobile phone users
age 13 and up in the US.
• The US has 83.2 million mobile phone web
users.

9. The Greatest Advantage of Mobile Marketing
• Reach your audience anytime, anywhere,
anyplace.
• 84% of all consumers keep their cell phone
on and with them 24 hours per day.
• 94% of all text messages or push
notifications are opened and read.
The New York Times called mobile marketing "the most powerful
advertising medium of all time."

10. Advertising is where the game is changing
for Radio Stations
• Text messaging is being used not only as a
Promotional Tool, but also a Sales Tool.
• What was once a cost center for a radio
station has now become a revenue center.
• It's a hit with programming, sales and more
importantly, advertisers.
mobiM3 – mobile media and marketing “empowering your
mobile experience."

11. Key Benefits of our Mobile Marketing System
for the Radio Broadcast Industry
• Run a contest prompting listeners to text your
keyword to our short code for a chance to win
free prizes and merchandise from sponsors.
• Increase two-way communication between your
station and the listeners with message
forwarding and API integration allowing them to
send in song requests, contest answers,
feedback, and more.
• Send a mass text message inviting your listeners
to special events and appearances, showing their
text message to gain free entry.

12. Key Benefits of our Mobile Marketing System
for the Radio Broadcast Industry (continued)
• Send Premium SMS and Text Sweepstakes,
mobile coupons.
• Segment your listeners into multiple groups by
demographics, favorite music genres, and more.
• Send traffic updates to specific subscribers with
a targeted sponsor tag at the end of each
message.
• Add our customizable signup widgets on your
website and Facebook page to build your list of
subscribers, and much, much more!

13. Promotional Tool for Radio Station
• Radio listeners want to
o Enter contests
o request songs and dedications
o obtain station play lists
o vote on content
o Receive up to the minute news
• Offer your listeners
o Exclusive contests, sweepstakes, prizes
o ‘text’ line for requests and dedications
o Weather & traffic updates
o Entertainment, sports, or current event news
bulletins,
o Information on school closings, community
emergencies
o or anything else you can imagine.

14. Promotional Tool – Here’s how it works
Build Your Own Databases on Air!
KJLH Now can receive your Shout-outs, Song
Requests, and take your comments by Text!
Just send a text message to the phone number
72727, and in the message type KJLH.
KJLH
Tell us what song to play next!
Reply With your
comments or Shout outs
to this message! See our
mobile site at
http://bit.ly
Each DJ can create
their own databases

15. Promotional Tool – Here’s how it works
Then Blast to the Growing Database of People and
Remind them to Tune-in for upcoming events and much more!
= Increased Ratings

16. Sales Tool for Radio Station
• Sales Rep is selling their Advertisers with SMS
text programs, mobile landing pages, and
mobile apps
o an interactive text promotion to the on-air
commercial.
o Account executives are getting in on buys where they
were once shutout.
o Others are gaining additional market share on the buy
by bundling spot buys with a station text message
campaign.
• Teaming radio with text message programs
drives new sales and profits and gives spot sales
a shot in the arm. Enter for a chance to
Win Tickets!
• It engages listeners and gives your advertisers Text SWAGG to 72727
immediate results.

17. Sales Tool – Here’s how it works
Two Ways to Generate Revenue
• Sponsorship by Advertiser for Your
Marketing Campaign to Your Listeners
o Create a database for Advertisers to send out
promotions
o Include sponsorship on advertisement through text
message, mobile website or landing page, mobile app
• Sell Mobile Packages for Profit
o Mobile is a way to add value to your radio spot ads and
close more deals by offering a text message campaign,
mobile website or landing page, and/or mobile APP

18. Sales Tool – Here’s how it works (continued)
Example of SMS – Text Message Packages
Example Campaign One-time Package Plan – per Included Messaging
Package Pricing Set-up display & Keywords
Base
$99.99 Set-up $49.99 per month Includes 500 msgs
Base Plus
$199 Set-up $149.99 per month Includes 2,500 msgs
Premium
$299 Set-up $299.99 per month Includes 5,000 Msgs

19. Sales Tool – Here’s how it works (continued)
Text Message Return on Investment Sample
Locations Opt Ins Per Day Promotions Per Month
20 200 4
Redemption Rate Average Transaction Cost Per Text
12% $ 5.00 0.075
Annualized Increase in
Months 1 3 5
Volume
Opt Ins 120,000 360,000 600,000
Redemptions 57,600 172,800 288,000
Cost $ 36,000.00 $ 108,000.00 $ 180,000.00
Profit $ 252,000.00 $ 756,000.00 $ 1,260,000.00 $ 10,836,000.00

20. Summary
Mobile Marketing for Radio
• You want to communicate with your listeners Right?
• You want to bring in extra revenue...Right?
• You want to help your advertisers...Right?
• You want a better experience for your listeners...Right?
With mobiM3 mobile marketing program for radio
stations, mobiM3 is the answer. With local
advertising down significantly each media outlet
must come up with new and exciting alternatives to
bring in revenue as well as get their advertiser's
response. By adding in mobile marketing to your
mix, can help!

21. Contact
Swagg Media, Inc
Craig Nobles, CEO
310.722.5668
Contact
mobiM3, Inc
Tina LeBlanc, CEO
949.278.7299