Creative Director, Producer, Magician

1. BARRY SCHNEIER
14 Walnut Road, Holliston, MA 01746 • barryschneier@gmail.com • (508) 245-1702
CREATIVE DIRECTOR-PRODUCER
CORPORATE EVENTS … MEETINGS … MEDIA PRODUCTION
Award-winning Creative Director and Producer with extensive experience leading creative teams
in the development and implemenation of production elements for live business events and
corporate media productions. Successful track record in understanding clients’ business goals
and objectives, spearheading initial ideas, managing content development, and delivering
programs to clients on time and within budget. Lead creative effort for client presentations and
proposals. Proficient at assessing value of creative ideas against client needs and providing
measures, standards, and tools to assess return on investment. Creator of unique ideas that
consistently stand apart from the competition.
PROFESSIONAL EXPERIENCE
Producer 2014-Present
Independent, Holliston MA
As a co producer assisted in the production and development of on air television commercials,
web instructional video series, informational and marketing vehicles. Industries served are
healthcare, consumer products, manufacturing and food and entertainment.
• Co produced a series of television spots for a leading regional plumbing and contractor
business. Commercials aired over an eight state region in the Northeast.
• Co produced a web series of instructional cooking and entertainment videos for a national
food line.
• Co produced a series of marketing outreach videos for a national leader in health care
information and services for physicians
Creative Director 2012-2014
massAV, Billerica MA
Managed department of in-house creative staff responsible for project management, creative
design, writing, studio and location video production, editing, animation, and interactive app
development. Projects ranged from content and theme design to full live event and media
productions for a diversified client base including the fashion industry, medical device
manufacturers, financial services/insurance, consumer goods, and high technology. Collaborated
with Director of Sales to develop strategies for assessing and acquiring new opportunities.
• Led creation and development of a “real life scenario” marketing video for a leading
insurance provider to educate their customers on product features and benefits.
• Oversaw development of a web-based, multi-platform interactive application for a
medical device sales team to provide patient and practitioner education on their offerings.

2. • Created trade show immersive experience for international dental products provider to
attract attention and drive traffic to their educational workshops.
• Developed motivational theme and concept for medical device sales team kickoff event
that helped set the mission, initiatives and goals for the upcoming sales year.
Creative Director 2007-2012
Preston Productions, Inc., Marlborough. MA
Led creative team to propose and win projects for internal and external corporate
communication initiatives for technology, healthcare, and financial services firms. Worked
directly with C- and SVP-level executives to assess their needs and deliver live and media-based
production offerings. Projects included original live performances, trade shows, product
introductions, analyst events, recognition events, employee meetings, and video productions.
• Produced internal sales meeting for international software provider incorporating full
live symphony orchestra performance with supporting executive presentations and
messaging
• Oversaw production of international customer-facing webcasts for large infrastructure
manufacturer from sites originating in Dubai, China, Germany and Italy.
• Created series of marketing video testimonials for leading wealth management firm.
Principal and Creative Director 2005-2007
Living Expositions, Inc., Northborough, MA
Launched and developed the Electronic Living Expo, a consumer-facing electronic gaming and
digital lifestyle exposition. Created branding and positioning for the development and
solicitation for all partner and sponsor engagement. Oversaw development of all print, electronic
and broadcast media outbound marketing. Created original concept of “digital village” for
educating general public in understanding how to maximize the evolving trends in digital
devices.
• Secured premium partnerships with leading content providers such as Verizon, Kodak,
Microsoft and Best Buy.
• Managed public relations outreach and initiatives.
• Developed first social media model for attendee input to create the on-site experience.
EDUCATION / AWARDS
BS Communications, Emerson College, Boston, MA
Masters Program in Educational Technology, University of Connecticut, Storrs, CT
Screenwriting Courses, University of Southern California, Los Angeles, CA
Graphic Design Courses, School of the Museum of Fine Arts, Boston, MA
Telly Silver Awards − 2005, 2009
Alan Fortunoff Documentary Award, Long Island International Film Festival, 2002