General CV

1. HENRY O. ESHELMAN
heshelman@platformgrp.com  Mobile: 818.687.3664  15857 Moorpark Street, Encino, CA 91423
SENIOR COMMUNICATIONS & MARKETING EXECUTIVE
Inventive communications, PR, and marketing professional with 15+ years of experience conceiving, developing, and
implementing innovative solutions that raise brand awareness, drive profitability, and expand enterprise. Leverage sharp
business acumen and acute market sense to develop high-impact media relation programs and customized PR
strategies. Demonstrated history of success analyzing and engaging target audiences for various high-profile clients.
Expert communicator who leads, motivates, and empowers top-performing teams to achieve agency goals and surpass
client expectations. https://www.linkedin.com/pub/henry-eshelman/0/bba/769
COMMUNICATIONS  ENTERTAINMENT & CONSUMER PROPERTIES  BUSINESS DEVELOPMENT  PRODUCT LAUNCH  PROPOSAL DEVELOPMENT
PUBLIC RELATIONS  MERCHANDISING  STRATEGIC DEVELOPMENT  BRANDING  EVENT PLANNING  PRODUCT MARKETING  PRODUCTION
PR O F ES S IO NAL EXPER IENC E
Platform Media Group (PMG) – Los Angeles, CA
Boutique entertainment, consumer, social media public relations, marketing, and event production agency.
PRINCIPAL & MANAGING DIRECTOR (2006 to Present)
Built agency from the ground up, formulating initial operating framework and developing business processes to forge
productive startup environment. Establish and assure adherence to corporate direction centered on connecting film,
music food/beverage, hospitality, transportation, and consumer brands with contacts in media and entertainment
industry. Oversee all day-to-day agency activities, from new business solicitation through proposal preparation and
contract closure. Liaise with clients to assess needs and develop tailored PR strategies and media plans. Monitor and
analyze performance and report progress to clients such as Friends of the Earth/United Nations Foundation; Marriott
International, Inc., Merrell/Hill Holliday, Knitting Factory Entertainment, VHI, New Line Cinema, VW, Land Rover, Tesla,
Element Skateboards, Skullcandy Electronics, and Hyatt.
 Generated 450M media impressions/page views for launch of TWO BELLMEN short film from Marriott
 Generated 300M media impressions for launch of Kim Kardashian’s True Reflection fragrance.
 Recruited 30 high-profile and influential executives as consultant on influencer program designed to raise awareness for
Windows phone, Kinect, and laptop products throughout high-end market space.
 Orchestrated $200K promotional event to support launch of Capcom’s Lost Planet video game, overseeing development
and placement of detailed sets based on in-game features.
 Drove 100M+ impressions to support launch of Beverly Hills Caviar vending machines, securing media coverage with top
networks such as CNN and BET.
BWR – Los Angeles, CA & New York, NY
Developer of innovative campaigns surrounding lifestyle, retail and consumer brands, entertainment, corporate
communications, technology, and special events. Entertainment Unit of WPP’s Ogilvy Public Relations Worldwide.
MANAGING DIRECTOR (1997 to 2006)
Spearheaded strategic development efforts and directed PR, marketing, and advertising campaigns for consumer, retail,
technology, telecommunications, gaming, and transportation clients. Championed new business development initiatives
and provided expert account and contract management. Led live event production and promotional program
development as well as coordinating media placement/buying activities.
 Maximized revenue, driving 50% increase in profits with $1M in annual account billings (10% of total agency revenue).
 Integrated entertainment PR firm with the national communications entity after agency purchase by Ogilvy.
 Amplified public and business profiles for clients such as Nestle Waters, Absolut Vodka, Commodore Electronics, Eidos
Interactive, BMW, Nokia, Xbox Live, Patron Spirits Company, Club Monaco, and Hard Rock Café.
Early Career: Previous roles held as Executive Director & Co-Founder of HH Associates (New York, NY).
Education: B.S.,Psychology – Duke University – Durham, NC
Boards: Fit4theCause; Encino Neighborhood Council; Stop Poaching Now (SPN); Kitty Bungalow CATbaret; Focus on
AIDS