Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
-Determining the goals of your social listening program.
-Monitoring and assessing the progress of your social listening program.
-Identifying who will benefit from social media analytics and at what level of detail.
-Deciding which social channels to investigate.
-Arming employees to be brand evangelists.
-Creating a crisis management plan.