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COPYWRITER / DIGITAL MEDIA SPECIALIST
2016-Present
AWAKEN CREATIVE STUDIO
• Served as the Lead Copywriter for a wide range of
client-specific communication materials that included
print, outdoor, television, interactive and digital. Worked
closely with creative team members to determine the
ideal conceptual direction of branding and
advertising campaigns.
• Developed and Maintained clients online presence
through various social media outlets. Formulated
comprehensive digital media plans, defined key
performance indicators and implementing
measurements, analytics and reporting.
BACHELOR IN ADVERTISING
MIAMI INTERNATIONAL UNIVERSITY OF
ART & DESIGN
To secure an artistically and intellectually challenging
entry level advertising position in an innovative,
progressive advertising company.
INTERN / SOCIAL MEDIA SPECIALIST
2015-2016
MIAMI ZOOLOGICAL WILDLIFE FOUNDATION
• Created effective online presence including the online
review process resulting in measurable sales results
• Increased Instagram followers from 12,000 to 500,000
over a period of eight months increasing interest, visits
and ticket sales by 90%
GRAPHIC DESIGNER
2010-Present
• Print and Digital Design
• Logo and Company Branding
• Posters, Brochures, Flyers and Business Cards
• Photo Manipulation and Portrait Editing
• Social Media Content Creation & Web Design
• Professional Interpersonal and
Communication Skills
• Innovative Social Media Specialist
• Compelling Copywriter
• Integrated Marketing Strategist
• Business and Identity
Creation Developer
• Polished Public Speaking and
Leadership Skills
SerenaLebessisResume2016

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SerenaLebessisResume2016

  • 1. COPYWRITER / DIGITAL MEDIA SPECIALIST 2016-Present AWAKEN CREATIVE STUDIO • Served as the Lead Copywriter for a wide range of client-specific communication materials that included print, outdoor, television, interactive and digital. Worked closely with creative team members to determine the ideal conceptual direction of branding and advertising campaigns. • Developed and Maintained clients online presence through various social media outlets. Formulated comprehensive digital media plans, defined key performance indicators and implementing measurements, analytics and reporting. BACHELOR IN ADVERTISING MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN To secure an artistically and intellectually challenging entry level advertising position in an innovative, progressive advertising company. INTERN / SOCIAL MEDIA SPECIALIST 2015-2016 MIAMI ZOOLOGICAL WILDLIFE FOUNDATION • Created effective online presence including the online review process resulting in measurable sales results • Increased Instagram followers from 12,000 to 500,000 over a period of eight months increasing interest, visits and ticket sales by 90% GRAPHIC DESIGNER 2010-Present • Print and Digital Design • Logo and Company Branding • Posters, Brochures, Flyers and Business Cards • Photo Manipulation and Portrait Editing • Social Media Content Creation & Web Design • Professional Interpersonal and Communication Skills • Innovative Social Media Specialist • Compelling Copywriter • Integrated Marketing Strategist • Business and Identity Creation Developer • Polished Public Speaking and Leadership Skills