TKG Agency Capabilities Linked In

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This presentation gives you insight into TKG’s experience specifically into the Kitchen & Bath Industry. Please call 562-472-2787 with any questions or inquiries

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  • TKG Agency Capabilities Linked In

    1. 1. Soar to New Heights with <br />TKG<br />Kitchen & Bath Industry Capabilities <br />
    2. 2. Industry Experience<br />TKG has over six years experience in the Kitchen & Bath Industry. The firm has remained in touch with industry trends and is constantly seeking and evaluating traditional and digital opportunities for our clients. <br />We have over 8 years experience in media planning and buying in both print, TV and digital properties.<br />We attend industry conferences, stay connected with the media and follow what other brands are doing within industry as well as within the digital space. <br />The TKG team brings extensive knowledge and knows what it takes to drive successful on and offline marketing campaigns. <br />
    3. 3. Our Strengths<br />Media Planning & Buying<br />Email Marketing Programs<br />Social Media<br />Promotions<br />Digital Creative<br />Graphic Design<br />Public Relations <br />Digital PR<br />Integrated Partnerships<br />
    4. 4. Digital Media<br />Our digital media buying experience spans several channels including but not limited to:<br />Direct – Scripps, Cooking.com, Kitchens.com<br />Targeted Ad Networks<br />Behavioral Targeting Programs – Yahoo!<br />Blogs – sponsorships <br />Social Media – Facebook, YouTube<br />Search Engine Marketing<br />
    5. 5. Digital PR: Blogs<br />Opportunities:<br /><ul><li>Sponsored blog posts
    6. 6. Advertising
    7. 7. Sweepstakes
    8. 8. Editorial
    9. 9. Social Media Mentions</li></li></ul><li>Behavioral Targeting – Digital Media<br /> Target audiences using keywords similar to SEO or SEM<br />Display advertising instead of Text with access to 77% of all internet users in a targeted area such as:<br /> Newspaper Sites<br /> Shine<br /> Yahoo<br />Nationally recognized platforms delivering targeted impressions your very specific audience.<br />For example:<br />Searching for: <br /><ul><li>Target women 35+
    10. 10. $75k HHI +
    11. 11. Kitchen Remodel
    12. 12. Countertops</li></li></ul><li> Customized Social Media<br /><ul><li> Platforms
    13. 13. Custom Facebook pages
    14. 14. Custom Myspace layouts
    15. 15. Custom Twitter backgrounds
    16. 16. Custom Youtube layouts
    17. 17. Facebook/Myspace Capabilities
    18. 18. Custom graphic layouts
    19. 19. Audio/Video players
    20. 20. Links to other pages or websites
    21. 21. Mailing list signup, surveys and other forms</li></ul>Using CSS, HTML and FBML we can create stunning visual brand representations on Twitter, Facebook, MySpace and Youtube.<br />Custom Facebook Page – DCS Appliances<br />
    22. 22. Social Media Strategy <br />Create an engaging environment that allows the consumer to spend more time with the brand, helping to develop the relationship<br />Designer Submitted Content<br />Interactive Features (Voting, Polling, Comments, Uploading Multimedia, etc) ask the design trendsetters what their opinions are create a forum for discussion<br />Connecting social media users with the Brands other forms of communication<br />Email Newsletter, Website, Promotions, Sweepstakes, Partnerships<br />
    23. 23. Social Media Strategy (cont.)<br />Finding relatable, quality content to be distributed by the social media channels<br />Company News and Product Information<br />Industry News and Trends<br />Relatable Topics: Travel, Cooking, Design, etc.<br />Connect with industry and design professionals that will share content<br />Interior Design, Kitchen Design, Dealers/Retailers<br />Connect with writers & bloggers, develop relationships with key gatekeepers<br />Provide Basic Levels of Customer Support<br />Link to customer service information, handle basic inquiries<br />
    24. 24. Web Services<br /><ul><li> Planning
    25. 25. Project proposals
    26. 26. Timeline drafting
    27. 27. Technical specifications
    28. 28. Financial scope
    29. 29. Design
    30. 30. Websites of any size
    31. 31. Creative, modern and efficient designs
    32. 32. Latest coding standards
    33. 33. Development
    34. 34. PHP, MySQL, Javascript
    35. 35. E-Commerce and content management
    36. 36. Advanced coding projects
    37. 37. Clients Include
    38. 38. Actron Manufacturing
    39. 39. Lauren Conrad
    40. 40. Johns Hopkins University</li></ul>LaurenConrad.com<br />
    41. 41. Email Marketing<br /><ul><li> E-Newsletters
    42. 42. Custom brand graphics
    43. 43. Layout design and coding
    44. 44. Images, text and links with analytics
    45. 45. Database Management
    46. 46. Project Management
    47. 47. Weekly, Monthly Campaigns
    48. 48. Can Work with any Email Client
    49. 49. Vertical Response
    50. 50. mUrgent
    51. 51. Constant Contact</li></li></ul><li>Mobile Design<br /><ul><li> Mobile Web
    52. 52. Brand consistent images
    53. 53. Speed optimized pages
    54. 54. Mobile efficient ideas
    55. 55. Mobile Applications
    56. 56. Advanced applications
    57. 57. Cost-effective applications
    58. 58. Top mobile development advisors
    59. 59. Markets
    60. 60. IphoneAppstore
    61. 61. Blackberry App World
    62. 62. Android Market</li></li></ul><li>Digital Advertising<br /><ul><li> Ad Platforms
    63. 63. Standard banner ads
    64. 64. Page roadblock ads
    65. 65. Interactive ad platforms
    66. 66. Full page overlays
    67. 67. Ad Capabilities
    68. 68. Gif animated ads
    69. 69. Flash animated ads
    70. 70. Survey and signup ads
    71. 71. Ad Types & Sizes
    72. 72. Leaderboard (720x90)
    73. 73. Full Banner (460x60)
    74. 74. Square button (25x25)
    75. 75. Skyscraper (120x600)
    76. 76. Custom Sizing</li></li></ul><li>Integrated Partnerships<br />360 Degree Marketing Programs are our specialty. We leverage every element of an opportunity for the brands that we represent. <br />Great opportunity for Caesarstone: Apartment Therapy <br />CASE STUDY: TKG brought DCS by Fisher & Paykel the opportunity underwrite America’s Test Kitchen (ATK), a long standing public television show. The opportunity consisted of the basic integration and sponsorship elements. DCS now has over 15 elements integrated into the partnership. <br /><ul><li>Dealer trainings at the test kitchen in Boston
    77. 77. Live Streaming from Conferences, Tradeshows & Events
    78. 78. Social Media Giveaways to consumer interact with the brand
    79. 79. Comprehensive Social media Integration
    80. 80. Blogs
    81. 81. Digital Promotions
    82. 82. Rights of use for ATK recipes, videos and other custom content for DCS promotional use (Social Media, Newsletters, Website, Trainings, etc)</li></li></ul><li>Tradeshow Support<br />Associated Public Relations Campaign (Digital and Trad)*<br />Social Media & Web Live Streaming <br />Broadcasting Video Live through multiple channels including high-level bloggers, social media pages and the company Blog/Website<br />Hours of footage can be broadcasted and used later for additional social media content<br />Assist with the development of the programming and schedule<br />Acting as an on-site producer working with high-profile guests, press, videographers, employees, etc.<br />
    83. 83. Public Relations <br />TKG has a wealth of experience with the 4 steps of PR Outreach. <br /><ul><li>Researching the right audience, publication & contact(s)
    84. 84. Planning the right timing, materials & follow-up
    85. 85. Implementingwhat was planned
    86. 86. Evaluatingthe successes and what could be improved</li></ul>Tactics<br /><ul><li>Targeted Campaigns – customized press kits, press releases, Social Media Releases and alerts
    87. 87. The Right People – TKG has strong relationships with editors at consumer and trade publications within the shelter, epicurean and home improvement segments.</li></li></ul><li>Public Relations<br />
    88. 88. Product Placement Opportunities <br />Oprah Winfrey Network (OWN)<br />Rachel Ray<br />Danny Lipford<br />America’s Test Kitchen<br />DIY<br />
    89. 89. Speaking Engagements<br />KBDN Networkis following up the successful launch of its inaugural program on KBDN Radio, the “Executive’s Forum” is a radio-style podcast platform designed for kitchen and bath professionals to share vital information and insights into the economy as well as the trends impacting the kitchen and bath industry - all from top executives, corporate decision-makers and key association officials. NKBA– Host NKBA Chapter meetings at selected showrooms across the county featuring the company’s most innovative products and talking about the latest trends, technologies and innovations in this industry.IBS Education Series – The Architecture & Design Track features many industry professionals speaking about topics such as “Reinventing the Kitchen”, “Design Trends for Gen Y” to “Design Trends Roundtables”. Dwell on Design – Features more than 160 leading design, sustainability, and culinary thinkers presenting live on stage over three days. Dwell on Design exhibition features the latest modern design ideas from a range of product categories. The event attracts designers, architects and other trade professionals from the West Coast and all over the world.<br /> <br />
    90. 90. Prestigious Design & Engineering Awards<br /> 2011 International Design Excellence Award (IDEA)<br />Professional Builder 100 Best New Products Award <br />Women’s Day Kitchen & Bath Awards <br />National Design Awards – Product Design <br />NKBA Top 10 Kitchen Design Trends<br />Green Good Design awards in 2011 – Chicago<br />The Good Design Award<br />Interior Design’s Best of the Year<br />K+BB Product Innovator Award<br />ADEX<br />
    91. 91. References<br />
    92. 92. References <br />
    93. 93. References <br /> “I have been working with Julie Kreisler for over three years.  It was during our first meeting, specifically relating to the partnership between House Beautiful and Fisher & Paykel, that I was immediately impressed with Julie.  I travel the country extensively for business, and I meet with many people in Julie's position.  She stands out from her peers for many reasons, most notably for her passion and dedication to her clients' business(es).Julie has a keen ability to build brands.  Her multimedia knowledge and enthusiasm is apparent and infectious, and this consistently benefits her clients.  She is creative, proactive and loyal.  Whatever category of product or client she represents, Julie speaks from the vantage point of being a true marketing extension of that company.  I view her as the CMO for whichever brand/organization we discuss. Personally, Julie is honest, dynamic, and a great overall partner. Feel free to contact me if I can answer any questions.”Jennifer Levene Bruno – Publisher Veranda Magazine <br /> (former Assoc Pub of House Beautiful)<br />
    94. 94. Contact Info<br />Julie Kreisler – President<br />The Kreisler Group<br />115 Pine Ave Ste 330<br />Long Beach, CA 90802<br />562-472-2787<br />julie@kreislermediagroup.com<br />

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