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Albert Bandura and
the Bobo Doll Experiment
http://1.bp.blogspot.com/-chg6hpuV5dY/UaFzw4tBq_I/AAAAAAAAAg8/5FFJQ5A79vs/s1600/23123.JPG
Hannah Chu
Outline
• Albert Bandura
• The Bobo Doll Experiment
• Bobo Doll Video
http://www.personal.psu.edu/bfr3/blogs/asp/Experiment-Observational-Learning-dengan-Bobo-Doll-oleh-Albert-
Albert Bandura
University of British
Columbia, University of
Iowa, Stanford University
Best known for his “social
cognitive theory”
Also known widely for his
study of imitation
aggression with the Bobo
Doll
(Nolen, 2012) http://news.stanford.edu/news/2007/december5/gifs/graw_bandura.jpg
The Bobo Doll Experiment
• Tested how children learn and imitate
aggressive behavior
(Bandura, Ross & Ross,1961)
• Genetic predisposition & abusive homes
combined with the media increases
“violent criminal behavior”
(Heath, Kruttschnitt,and Ward, 1986)
• Biggest factors contributing to media
violence: desensitization and limited
consequences
(Dale, L.D., DiLoreto, J.D., Couto, M.C., Klein,
J.K., Borto, J.B., McDonald, K.M., Pidano,
A.P., McEvoy, K.M. & Olson, H.O., 2013)
http://upload.wikimedia.org/wikipedia/commons/thumb/0/02/
Bobo_doll-en.svg/480px-Bobo_doll-en.svg.png
The Set-Up
http://www.simplypsychology.org/bob-sample.jpg
Results
• Children that viewed the aggressive models were more
aggressive
• Girls who viewed male models - more physical
• Girls who viewed a female model - more verbal
• Boys were more physically aggressive
• Children are more likely to model their behavior after nurturant
models vs. threatening models
(Bandura, Ross & Ross, 1961; Bandura & Bussey, 1999)
https://www.youtube.com/watch?v=hHHdovKHDNU
Questions?
References
Albert Bandura. (2012). In Encyclopædia Britannica online. Retrieved from http://
www.britannica.com/ EBchecked/topic/51636/Albert-Bandura
Bandura, A. B., & Bussey, K. B. (1999). Social Cognitive Theory of Gender Development
and Differentiation. Psychological Review, 106. Retrieved from http://www.uky.edu/
~eushe2/Bandura/Bandura1999PR.pdf
Dale, L.D., DiLoreto, J.D., Couto, M.C., Klein, J.K., Borto, J.B., McDonald, K.M., Pidano,
A.P., McEvoy, K.M. & Olson, H.O. (2013). Positive and Negative Content in
Commercials Airing on Nine Television Channels. Psychology of Popular Media
Culture, 2(3). Retrieved from http://psycnet.apa.org/psycinfo/2012-30418-001/
Heath, L. H., Kruttschnitt, C.K., & Ward, D. W. (1986). Television and Violent Criminal
Behavior: Beyond the Bobo Doll. Springer Publishing Company, 1. Retrieved from
http://www.gordonstate.edu/Faculty/lsanders-senu/Televion%20and%20Violent
%20Criminal%20Behavior%20Beyond%20the%20Bobo%20Doll.pdf

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Bandura and the Bobo Doll

  • 1. Albert Bandura and the Bobo Doll Experiment http://1.bp.blogspot.com/-chg6hpuV5dY/UaFzw4tBq_I/AAAAAAAAAg8/5FFJQ5A79vs/s1600/23123.JPG Hannah Chu
  • 2. Outline • Albert Bandura • The Bobo Doll Experiment • Bobo Doll Video http://www.personal.psu.edu/bfr3/blogs/asp/Experiment-Observational-Learning-dengan-Bobo-Doll-oleh-Albert-
  • 3. Albert Bandura University of British Columbia, University of Iowa, Stanford University Best known for his “social cognitive theory” Also known widely for his study of imitation aggression with the Bobo Doll (Nolen, 2012) http://news.stanford.edu/news/2007/december5/gifs/graw_bandura.jpg
  • 4. The Bobo Doll Experiment • Tested how children learn and imitate aggressive behavior (Bandura, Ross & Ross,1961) • Genetic predisposition & abusive homes combined with the media increases “violent criminal behavior” (Heath, Kruttschnitt,and Ward, 1986) • Biggest factors contributing to media violence: desensitization and limited consequences (Dale, L.D., DiLoreto, J.D., Couto, M.C., Klein, J.K., Borto, J.B., McDonald, K.M., Pidano, A.P., McEvoy, K.M. & Olson, H.O., 2013) http://upload.wikimedia.org/wikipedia/commons/thumb/0/02/ Bobo_doll-en.svg/480px-Bobo_doll-en.svg.png
  • 6. Results • Children that viewed the aggressive models were more aggressive • Girls who viewed male models - more physical • Girls who viewed a female model - more verbal • Boys were more physically aggressive • Children are more likely to model their behavior after nurturant models vs. threatening models (Bandura, Ross & Ross, 1961; Bandura & Bussey, 1999)
  • 9. References Albert Bandura. (2012). In Encyclopædia Britannica online. Retrieved from http:// www.britannica.com/ EBchecked/topic/51636/Albert-Bandura Bandura, A. B., & Bussey, K. B. (1999). Social Cognitive Theory of Gender Development and Differentiation. Psychological Review, 106. Retrieved from http://www.uky.edu/ ~eushe2/Bandura/Bandura1999PR.pdf Dale, L.D., DiLoreto, J.D., Couto, M.C., Klein, J.K., Borto, J.B., McDonald, K.M., Pidano, A.P., McEvoy, K.M. & Olson, H.O. (2013). Positive and Negative Content in Commercials Airing on Nine Television Channels. Psychology of Popular Media Culture, 2(3). Retrieved from http://psycnet.apa.org/psycinfo/2012-30418-001/ Heath, L. H., Kruttschnitt, C.K., & Ward, D. W. (1986). Television and Violent Criminal Behavior: Beyond the Bobo Doll. Springer Publishing Company, 1. Retrieved from http://www.gordonstate.edu/Faculty/lsanders-senu/Televion%20and%20Violent %20Criminal%20Behavior%20Beyond%20the%20Bobo%20Doll.pdf

Editor's Notes

  1. Famous Psychologist - social cognitive Social Cognitive Theory is a theory of learning in which people learn by observing other people (imitation)
  2. Issue of imitation of aggressiveness is prevalent today b/c of the violence in the world. Examples: Aurora, Colorado Batman movie shooting; Video Game GTA spurring hit and run sprees; June 3rd Russian child stabbed 19 times due to Slenderman Game many friends love these forms of entertainment; long debated question of whether video games and TV causes violence
  3. 36 boys and 36 girls Total 72 -Stanford University Nursery School - 3 to 6 years old Children pre-tested for aggressiveness by observation. 5-point rating scale rated: physical, verbal, toward inanimate objects, aggressive inhibition. Matched pairs design - children matched to everyday aggression. 24 children watch male or female model behaving aggressively toward Bobo doll. Verbal "Pow, Boom”. Another 24 children had non-aggressive model played in a quiet and subdued manner for 10 minutes - ignored Bobo Doll non-aggressive toys:tea set, crayons, three bears, plastic farm animals. aggressive toys: mallet and peg board, dart guns, 3 foot Bobo doll.
  4. Problems: measures were taking immediately, there was no measurement of long term effects; done in lab -> less validity in real environments; could be seen as unethical to expose children to violence Positives: There was a measurement of all types of situations;