The document discusses creating an artist profile for a music magazine targeting indie/alternative rock fans. It outlines choosing the name "Bran Rock" for the artist as it is unique, easy to remember, and suits the target audience. For photos, the artist will be depicted in front of a plain red brick wall in color to suit the genre while keeping the style approachable. The costume will be a light gray suit with a dark polo to seem slightly scruffy but still smart. A guitar prop will demonstrate the artist is musical. A logo was designed using a unique font to represent the alternative artist.

1. The Artist’s Name and Image
I decided that my target audience would be the indie/ Alternative Rock fans
which only means that the artist’s name would have to be very unique and stand
out from the crowd. When looking to create a name for the artist I looked at
many different names such as Imagine Dragons for one which is flares
originality. It was a name like this I had to create to suit my target audience.
However, there was many artists who simply use their own name as it is either
catchy or very use to remember. So I will use my own for the artist as my name is
Brando Rock, though for originality and creativity I have decided the final name
would be Bran Rock. This is because both the first and last name are four letters
long and easy to remember which is what I need to attract the target audience to
my music magazine.
For the Image of the artist I will create a logo of some kind so that it is easy to
recognise but the logo will not be used on the front cover because otherwise it
would not suit the target audience. It wouldn’t suit the target audience because if
you look at other indie/alternative rock magazine covers, there is no logo of the
band or artist.

2. Artist Theme and Shots
The artist Bran Rock’s genre of music will be Indie/Alternative Rock which suits my target
audience. The design of the artist will have to reflect this in the photos taken at a later
date, otherwise the artist would look out of place and as a result the magazine would look
wrong and the target audience would not read the magazine due to the fact that it
wouldn’t suit them.
The shots that will have to be taken will either have to be your classic rock look of a
classic style background such as a plain red brick wall or the casual setting of partly
nature in the shot and in black and white. I feel the black and white setting is over doing
the indie/alternative rock style and will not be suited for my target audience. So the red
brick wall setting in colour would be best as it is more colourful and far more easier to
edit in the future due to the simplicity in both colours and props etc.

3. Costume and Props
The costume that will be used for the photoshoot and by the artist will be suit trousers of a
light grey colour and a dark coloured polo shirt. This is because my target audience is the
indie/alternative rock which is basically a hint of pop on a rock style, through my research
at least. This look is smart yet somehow a tiny bit scruffy or a let down for the smart look
which seems to be style of which artists in this genre look like. By achieving this style I will
both appeal to my target audience as the style will be right for them and the front cover
itself will also add to the entirety of making the front cover look like a indie/alternative
rock magazine.
The props that will be used will of course be a guitar as otherwise I would need a drum set
or something along those lines to clearly demonstrate that the artist is in fact an artist. This
prop will both give the image of a rock artist if posed in the right way and it will also bring
relevance to the fact that the magazine is a music magazine.

4. This is the band logo which I designed on Adobe Photoshop CC which allowed me to use a
number of techniques to produce the logo. Firstly, to be able to create the text itself with a
unique font would be hard which is what I discovered so I downloaded the font “Devil
Pique” which looked to me as an alternative rock font to represent a alternative artist. The
font name itself is unique which drew me to it.
After I wrote out the text with the text tool, I used the magic wizard tool to delete the
background of the text so that the background would be transparent and be able to be
placed on any background without colours clashing. Once the background was removed I
used the select tool to precisely move each of the two words to correlate in some way.
“Rock” was moved to slightly overlap “Bran” to make the logo seem more conected.