The document analyzes advertisements in different types of newspapers. A regional newspaper, the Shropshire Star, contains many advertisements on the second page for local gardening, furniture, and home products. These would appeal more to countryside readers. An urban paper, Express&Star, shows ads for magazines and guides but not single products, promoting various businesses. A national paper, The Sun, has no ads on the front or second pages, likely because large national/international businesses wouldn't need to advertise in a national newspaper to reach consumers.

1. Newspaper Advertisement Research
Many newspaperssuchasthe Shropshire Staruse advertisementsintheirpublications.Examples
follow:
The examplesabove are frommynewspapersecondpage analysisfromaregional newspaper
knownas the Shropshire Star,anurban papercalledExpress&Starand a national papercalledThe
Sun.The far leftexample (Shropshire Star) hasmanyadvertisements(Pugs) onthe leftside of the
page whichare aboutgardeningequipmentandfurniture anddecorationsforyourhome.More
advertisementsare there butforthe same sort of productsand services.The regional paperis
mostlycountryside sothe advertsare baseduponthatwhichis gardeningwhichwouldmore likely
to appeal to the readersof the mediatext.The readershere wouldbe inactivereadersaccordingto
Stuart Hall because the readerwouldcome acrossthisadvertisementandactuponit rather than
seekingoutthe advertisement.Sothe advertisementisaimedpreciselyatthe readerthrough
promotingproductsmore relevanttothe countythanother productssuchas sun tan lotion.This
productis more likelytobe advertisedontelevisionandothermediatextsthananewspaper.The
advertisementsare forbusinessesaswell notjustaproductwhichleadsme to the conclusionthat
the advertwill be froman organisationtopromote anopportunityorservice ratherthanan
individualproduct.Myconclusionof the researchisfurthersupportedwiththe ExpressandStar
secondpage (Middle) asthe image of the magazinesandsportsguideswithTV guidesare nota
single product.The magazinesare promotingmanybusinessesandtheirservicesforthe readerthat
wouldprobablybe includedinthe newspaper.There isnoindividual productbeingadvertisedon
the page whichreinforcesmyconclusion.The Sun(Right) usesnoadvertisementsonthe frontor
secondpage of theirpublicationwhichleadsme tobelievethatbecause theyare anational paper,
there wouldbe nosmall businessable topromote theirbusinessonsucha large scale or a
national/international businessorproductthat wouldneedadvertising.A conglomerate
organisationwouldnotneedanational newspapertoadvertisetheirservicesorproductbecause
the consumerof the textwouldmostlikelyof heardthemandknow of theirservicesrenderingthe
advertisementuseless.
In conclusion,advertsdonotappearon national papersandare limitedonurbanpaperswhilstthe
regional newspaper, however,usesmanyadvertsonthe secondpage aboutlocal businessor
opportunities.