The focus group provided critical feedback on three areas that needed improvement in the radio advertisement draft: 1) The volume levels of the music and voices needed adjusting so each was clear without being sharp, 2) The host's voice was very muffled, and 3) There was an unintended thud at the end. Implementing these changes taught the author about adjusting volume levels effectively, regulating effects on voices, and ensuring a polished final product without mistakes. The feedback showed that audiences have clear expectations for audio quality and content in advertisements.

1. Radio Advertisement
Evaluation
WHAT HAVE YOU LEARNT FROM
YOUR AUDIENCE FEEDBACK?

2. When presented the radio advert draft, the focus group
came up with three critical faults that needed improving
so that the advert appeared just like a real media
product.
The three improvements suggested was that the volume
levels of the music and voices needed to be altered so
that each is clear and is not sharp on the listener’s ears.
The second was to clear the voice more as the voice of the
host sounded very muffled to the listeners the feedback
commented and the third suggestion was to get rid of a
error in the radio advert which was a thud towards the
end which was not intended.

3. The first suggestion made about the radio advert about the volume levels
showed me that the audience know exactly what they want and need for the
advert to be clear and enjoyable for them to listen too.
This demonstrates that the audience knows exactly what they need for a
message or information to be conveyed clearly to them but also technological
skills were developed with the given feedback.
To alter the radio advertisement the sound levels had to be edited using two
different volume measures. At first I had no idea how these two worked
together or if they did but with practice to implement the improvements, I
soon was and now am able to operate the volume levels effectively because of
the audience feedback.

4. The second improvement suggested was that the voice of the host
was very muffled which was due to effects added by me to add
the radio host effect with a mic.
The audience feedback taught me that the effect was added to a
heavy extent which caused the voice to sound too muffled. With
the feedback the improvement was able to be made which
actually taught me valuable skills.
Such as the effects added could be regulated to a further extent
than originally thought which enabled further effects such as
equalization of the voice allowing a larger range of changes that
could be made to the media product.

5. The third and final improvement was to remove the thud at the end
of the advert which was a technical mistake made on my part which
was fixed easily with no problems.
This taught me that the audience will pick up on a lot of mistakes or
unclear sounds that could occur in the radio advert. This will lead to
the radio advert seeming anaesthetic and unprofessionalwhich would
cause the advert to be ineffective in promoting the regional
newspaper.
The feedback has taught me that the audience will pick up on
mistakes and as a result the media product will have to be crystal
clear to ensure that the message is conveyed without any confusion
being caused on the audience's side.

6. Steve Neale’s theory of repetition and variation suggests that the
audience expect certain things from film, in this case a radio
advertisement, but also expect some sort of variation in the media
product to engage them.
The audience feedback has taught me that the music intro at the
beginning of a radio advert in real media products was very much
liked which shows the expectations met for the audience whilst the
advert in the form of a endorsement shows the variation that
engages the audience.
Overall, the audience feedback has shown that ther audience will
pick up on mistakes and expect certain things from a radio advert
because if there was no music then the advert would of alienated
the audience and would become ineffective at advertising the
regional newspaper which is the purpose of the advert. Technical
skills were also developed through when implementing
improvements made by the audience.