The document discusses research and trials for designing a digipak and magazine advertisement for an artist's album. It analyzes features of other successful digipaks that could work well, including using framing, natural feels, and emotive artist images. Fonts and artwork styles are considered. The goal is for the designs to feel personal yet interesting and not overly simple. The target audiences - fans for the digipak and general public for the magazine - are also discussed.

1. Digipak and Magazine Advertisement
By Alysia Hurrell

2. 

3. Digipak Design


4. Research

 I’ve analysed various digipaks to see different
features that I think could work well with my artist.
The digipak reperesents not only the songs on the
album but the artist themselves.
 I want the digipak too feel personal, this will make it
more desirable to fans.
 I also want it to be interesting to look at but not
overly fussy. It’s not about selling the artist as a
celebrity but the artist as a musician.

5. Looking at other
digipaks

These are three album
covers by Ben Howard,
Bastille and Vampire
Weekend. I like the
white framing around
these covers, I think it
draws the attention into
the centre and makes the
colours more prominent.

6. Trials


7. Trials


8. Trials


9. Research

 I like the natural feel
with this digipak
cover, I think the
sketchy writing
makes it feel
personal but I don’t
know if this type of
font would be to
immature for my
artists album.

10. Research

 I like the natural feel
with this digipak
cover, I think the
sketchy writing
makes it feel
personal but I don’t
know if this type of
font would be to
immature for my
artists album.

11. Research

 These are two artists very
similar to Erick Baker, I
like the emotion in their
faces in both of these
digipak covers, I think the
image of James blunt
seems very natural and
not like he’s posing which
I like but I like the warmth
in the James Morrison
album.

12. Research

 This is the album art
work of Jamie Fidell,
I like this image has
depth, the
sketchiness on top
makes it seem
personal and the font
used doesnt make it
look to child like.

13. Research

 Something else I will consider is art work. In the
indie acoustic genre it is common for artwork to be
used as an album cover.

14. TRIAL

This is an image of
a galaxy painted on
hands, I think this
works really well
and I’d like to try
and recreate it but
maybe by painting
a forest or a
skyline.

15. Trial

 This image is by one
of my favourite
artist Nathan Ford, I
think this style of
artwork could be
interesting to you.
This is something I
want to consider
recreating but
maybe using the face
of the actor or
something relating
to the song.

16. Research`

 For my genre of Indie/Acoustic the album cover
tends to be an image of the artist posing naturally or
artwork (digital, paint, pencil etc.)
 The fonts tend to be block bold or sketchy.
 Not overly fussy or commercial looking, the focus is
on selling the music not the artist as an individual.
 One criticism of indie/acoustic digipaks is that it can
be to simple and almost boring, that is not something
that I want for my digipak.

17. Digipaks

These are two extremes of
digipak designs, the XX
digipak is very simple and
plain and the Katy Perry
digipak is very colourful and
artificial. I don’t want either of
these styles for my digipak, I
want it to be personal and
have a very natural earthy
feel.

18. Research

 This is the original cover for
Erick Baker’s album. I like the
block writing for his name but
I think the yellow for the
name of the album isn't very
easily seen and I think the
whole style of it seems very
dated, the image is interesting
but again I don't think it
relates well to his style of
music and its just a bit
irrelevant.

19. Magazine Design


20. Research
 like to use the image
 For the magazine album I would
used on the digipak cover, I think seeing the same image
more often will make it more recognisable.
 I want it to look professional and eye catching, it will be
in a magazine which has a passive audience, it needs to
stand out enough to make people want to stop and look at
it.
 I want it to have the same theme as the digipak so fonts
etc. Will be the same.
 It also needs to reflect the genre and the artist, this wont
be as personal as the digipak because it is directed at a
different audience.

21. Research


22. Research

 This a magazine avert
for tom odells album,
they have used the
image from his album. It
also has ratings from
music magazines, this
makes the album more
desirable and in bold at
the bottom it has the
date of release, I like that
it doesn't stated this it
should just obvious.

23. Trial


24. Trial


25. Trial


26. Trial


27. Target Audience

 The target audience for this Erick Baker song is 17-21
year olds, this is because the song is about a
relationship and it reflects relationships that could be
between these ages.
 For the digipak the target audience is mostly fans, so
it will need to be personal so the fans feel connected
to the artist.
 For the magazine advert its directed at the general
public so it needs to be eye catching and interesting,
these basic features also apply to the digipak.