Sam Chittock targeted a young audience for their magazine design. They used popular bands and engaging artist images on the cover to attract fans. Throughout the magazine, they employed an informal layout and language with shortened sentences. Key elements like band names and section titles stood out in different fonts. Images on the contents page depicted rock genre scenes. The double page spread featured an artist looking at the reader and included tour dates, appealing to fans. An informal, engaging tone aimed to attract and keep young music enthusiasts reading.

1. How did you
attract/address your
audience?
Sam Chittock

2. Introduction
Using my research I found how I could improve my designs to further fit my target
audience. I tried to attract that audience by using a range of media elements that
appeal more to the young audience. This mainly consisted of an informal layout and
more informal mode of address.

3. Cover Page
I used various bands in my in the lures and as the
featured artist that would be appealing to a young
reader. By using popular bands on the front this will
make a person who maybe a fan of the artist to read
on into the magazine. This is emphasized by the
change in font colour to make them stand out to
those fans.
I used an engaging image of an artist that is in the
featured band. I digitally manipulated the photograph
to make the features stand out more such as the
eyes and hair, this made the image more eye
catching for a passer by to see. Making the design
stand out was a main goal as I want fans of the
artists and even those who aren’t but may be a fan
of the genre to stop and take a look.
The puff is used as an advert for a competition in the
magazine, the prize are tickets to the reader’s
favourite band which would be very appealing to
those interested in music.
The language is also quite informal, shortened
sentences are used in lures to not waste space as
well as to keep it short for younger readers.

4. Contents Page
I wanted to include as much information into the contents page as
possible without the layout looking rushed or too packed but still
keeping it informal. I did this by taking influence from other magazine
such as Rolling Stone who have smart layout but maintain the informal
design that attracts their younger audience.
I changed the font for the names of artist to make them stand out, such
as the band “One Reflection” in the top page description in the
contents list. I made the font italic so that it sticks with the house style
but looks different to the rest of the headline.
I included a whole section about a band called Elementary. I clearly
labelled this with “Elemental Special” in a different font to the normal
house style for this section of the page. I used a white font as well as a
drop shadow to make it stand out to readers who might be fans of the
band.
This is the only page to have images of an event taking place instead
of just a single artist posing, I tried to use shots that look most like they
could belong in a rock genre publication, such as the top left image of
a guitar player with very long hair in a dark setting, this kind of setting
and costume can be associated with the rock genre. This is an
appealing mise-en-scene for a rock fan as this is what they are used to
in a conventional rock artist.

5. Double Page
The image I used is engaging with the audience as he is
looking straight into the camera like in the image on the
cover page. This is appealing to the target audience as
this is an artist they like and it is almost as if he is looking
right at them through the paper.
I used two fonts previously used for titles and band
names in the quote on the right side, the bottom font is a
kind of rock styled, aggressive font which is relatable to
the audience of rock fans.
I give details of the band’s next tour and its first dates,
this is a convention of articles such as this when giving
these details in bold at the end of an article. This is
because it is what fans of the band want to see and they
usually miss it unless they read through the article. This
appeals to my target audience as it’s for them crucial
information as to when they can see this band.
The colloquial language used in the article is more
appealing to the readers as it informal enough to be slang
or swearing but couldn’t be used in a formal publication.

6. Double Page
The image I used is engaging with the audience as he is
looking straight into the camera like in the image on the
cover page. This is appealing to the target audience as
this is an artist they like and it is almost as if he is looking
right at them through the paper.
I used two fonts previously used for titles and band
names in the quote on the right side, the bottom font is a
kind of rock styled, aggressive font which is relatable to
the audience of rock fans.
I give details of the band’s next tour and its first dates,
this is a convention of articles such as this when giving
these details in bold at the end of an article. This is
because it is what fans of the band want to see and they
usually miss it unless they read through the article. This
appeals to my target audience as it’s for them crucial
information as to when they can see this band.
The colloquial language used in the article is more
appealing to the readers as it informal enough to be slang
or swearing but couldn’t be used in a formal publication.