The document discusses ideas for designing a digipak for the artist Mr. Probz based on research of his previous album covers and style. It suggests making the digipak urban-focused to reflect his hip hop music. Rather than using footage from a music video, it should feature photos of Mr. Probz working in the studio and portray his passion for music. Song titles could look handwritten to seem passionate. The front cover may use layered images rather than photos to match conventions from his past unrealistic album covers.

1. Mr Probz Digipak Research

2. My thoughts on the Digipak…
I know that from my artist research at the start of this process Mr Probz is a hip hop/rapper, he
is also a song writer, so because of this I believe that the digipak that I make needs to be quite
urban and focusing on the music because of his passion for music producing and song writing.
Often his albums have shown this side of him, however they are also shown to be unrealistic or
fantasy like.
I don’t really want to use footage form my music video, as I believe the digipak needs to be
about the artist himself rather and his other songs rather than just clips from my music video. I
believe that basing my digipak around my artist and the album name would conform with more
conventions of genre which is what I want my digipak to do.
Like on a lot of albums I want my digipak to have a thank you page where the artist give some
thanks to fans, and here I would like some professional photos of my artist Mr Probz working in
the studio. I believe that this would be a good addition to the digipak as it shows the relationship
Mr Probz wants with his fans as an artist. However it also portrays Mr Probz as an artist to be
thankful for what people have done for him, and extremely passionate about what he does.
Where the titles of the songs on the digipak are shown, I would like them to look
unprofessional, maybe like a set list on paper, as I believe that this will create a passionate music
vibe to the digipak. This portrays that because of the scattered vibe on the back of the digipak
that the music is more concentrated and established as usually artists that aren't as bothered
about what their set lists look like etc believe that music is more important than this.

3. Mr Probz Previous Album Covers
This is one of Mr Probz’s previous digipaks, this is one of the album covers which aren't realistic
and don’t involve real life imagery or photography. As this is used through several of Mr Probz's
albums I believe that I should maybe try and conform to these conventions. Therefore I believe
that I don’t want the front of my digipak to be realistic, but to involve different representations
within one picture which I will create on Fireworks using different layers.
The back of this digipak fits in with the front of the digipak really well, however I may go against
this theme on my digipak as I would like to incorporate the use of maybe having a set list or
something to show the song names etc. As I have said I believe that this will show how Mr Probz
cares a lot about his music and likes to be simplistic with it, however an element of unrealism will
be created on the front of the digipak.

4. Mr Probz Previous Album Covers
The track list that is shown above is the sort of thing I would like
to include on the back of my digipak as I believe it is an urban
sort of style and will create the connotations and
representations of the artist which I like.

5. Mr Probz Previous Album Covers
I did think about doing my digipak based on something like this previous single cover created for
Mr Probz. I believe in some ways this would be a good idea, as I don’t really believe that using
images from my product is the best way to portray my artist. As I’ve said, Mr Probz is an urban
artist and I believe if I use waves in my product the link with the song will still be there. Also I
would like to use filters on my digipak and magazine advert so that a summer vibe can be created
just like in the music video. Therefore I am still bringing in elements from the music video which
can make the 3 all relatable.

6. Magazine Adverts
Mr Probz hasn’t made any magazine adverts from what I can see, therefore I
will have to go off the research I find on his recent album covers and try and
apply some of these conventions to the advert.
I would like my poster to be relatable to the digipak, therefore I will have to
use the same text and filters on photos. Also on my magazine advert I may try
to incorporate a small image of the front of the digipak. I believe that this will
allow the audience to relate to the artist and then link to two things together.