SlideShare a Scribd company logo
2017
Plug into the innovation
New Lumea Promoter
App&Project
Unstoppable behavior
Background:
2 years ago, Philips built IPL category in Turkey and it is growing significantly day by day. However it is still a new concept even though Philips invest to educate
consumer to increase awareness and penetration. Consumers have lots of questions in their minds. According to CDJ, consumers decide to buy a product within 2
months. It is very important to give convincing, clear and sufficient information to consumers within those 2 months. Most important touch point is in-store
communication to create this interaction.
Objective:
• To empower our promoter team to guide consumers excellently by mastering all the details of LUMEA
• To increase interest of promoters in IPL category via touching them everyday
• Being a pioneer both in Philips and in retail environment with an innovative and engaging solution
• Keeping the excitement of selling LUMEA with dynamic small incentives changing weekly
Action Plan :
We are using augmented reality which is used first time by a company for in-store communication. Promoters downloaded Balina app to their mobile phones.
Every day they checked this app on LUMEA product.( you can see a demo in supporting materials to be more clear). We can give our message via video or picture
Some days we are giving product information to highlight our superiority compared to completion and give tips to convince consumers .Some days we are giving
small incentives to increase sales and engagement of app (Cost : only 2500 euro)
Impact
• Increasing promoters’ engagement of IPL a lot
• Forwarding the information we want to promoters every day
• Communicating quickly & instantly with the field on a daily basis
• Increasing consumers satisfaction
• 20% IPL unit increase in 2 weeks vs previous period
Supporting Materials
• Next Slide
Please Click to watch Please Click to watch
Message from one
promoter : Oh my god my
favorite ! I do not go out
for lunch today
Balina

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Balina

  • 1. 2017 Plug into the innovation New Lumea Promoter App&Project
  • 2. Unstoppable behavior Background: 2 years ago, Philips built IPL category in Turkey and it is growing significantly day by day. However it is still a new concept even though Philips invest to educate consumer to increase awareness and penetration. Consumers have lots of questions in their minds. According to CDJ, consumers decide to buy a product within 2 months. It is very important to give convincing, clear and sufficient information to consumers within those 2 months. Most important touch point is in-store communication to create this interaction. Objective: • To empower our promoter team to guide consumers excellently by mastering all the details of LUMEA • To increase interest of promoters in IPL category via touching them everyday • Being a pioneer both in Philips and in retail environment with an innovative and engaging solution • Keeping the excitement of selling LUMEA with dynamic small incentives changing weekly Action Plan : We are using augmented reality which is used first time by a company for in-store communication. Promoters downloaded Balina app to their mobile phones. Every day they checked this app on LUMEA product.( you can see a demo in supporting materials to be more clear). We can give our message via video or picture Some days we are giving product information to highlight our superiority compared to completion and give tips to convince consumers .Some days we are giving small incentives to increase sales and engagement of app (Cost : only 2500 euro) Impact • Increasing promoters’ engagement of IPL a lot • Forwarding the information we want to promoters every day • Communicating quickly & instantly with the field on a daily basis • Increasing consumers satisfaction • 20% IPL unit increase in 2 weeks vs previous period Supporting Materials • Next Slide
  • 3. Please Click to watch Please Click to watch Message from one promoter : Oh my god my favorite ! I do not go out for lunch today