The document outlines the services of a content marketing agency founded by two ex-agency professionals, focusing on helping Indonesian brands craft high-quality stories through various content mediums. It highlights the agency's extensive content network, including publishers, writers, and videographers, as well as successful case studies like Lighthouse Indonesia and Samsung, showcasing significant growth in visitor engagement and lead generation through effective content strategies. The agency guarantees quality content management, simplifies payment processes, and provides detailed performance reports for clients.

1. Credentials
May, 2015

2. FOUNDED BY TWO
EX-AGENCY GUYS
WITH A PASSION
FOR GOOD STORIES
(The story behind this picture? Snapped
by the team at @115coffee on the
companies first day of work!)

3. OUR MISSION
To help Indonesian brands tell amazing stories through high quality
content marketing and native advertising.
Stories in an era where everyone can publish/spam content to the
Internet.
Stories that help even the most complex ideas be remembered, that
help educate people as to who you truly are and inspire people to
take action.
Stories that raise the bar for anyone else following them…

4. Clients/Agencies
Online & Offline Publishers
Video Producers
Freelance Writers &
Experts
CONTENT
NETWORK
INDONESIA’S PREMIER CONTENT NETWORK

5. THE SIZE OF OUR NETWORK
CONTENT
NETWORK
205+
PUBLISHERS
200+
FREELANCE
WRITERS
30+
VIDEOGRAPHERS

6. SOME OF OUR 205+ PUBLISHERS
and more…

7. HOW WE HELP
CONTENT
NETWORK
CONTENT
MARKETING
CONTENT
NETWORK
NATIVE
ADVERTISING

8. Clients/Agencies
Our content network connects to thousands of high quality content creators
WE HELP YOU CREATE AMAZING CONTENT
Online & Offline Publishers
Video Producers
Online Experts
CONTENT
NETWORK
CONTENT
MARKETING

9. WHAT CONTENT YOU CAN MAKE
High quality thought
leadership content that sets
apart your brand from the rest
Branded video & photos
that helps you tell even
better stories
• Articles
• Interviews
• Product Reviews
• Info graphics
• Case studies
• Whitepapers
• More…
• Vine Videos
• YouTube Video Series
• How-to Videos
• Event & Drone Videos
• Interview Videos
• Stock Photography
• More…
Online experts & celebrities that
help bring their influence and
network to your brand
• Celebrity YouTubeVideos
• Branded Articles
• Event Presence
• Consultation
• Q&A sessions
• More…
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10. Business &
Entrepreneurship
Economy &
Finance
Law & Politics News
Gadget &
Technology
Entertainment
Women’s Fashion
& Grooming
Men’s Fashion &
Grooming
Lifestyle Wedding
Sports Automotive Travel Food & Recipes Parenting
Marketing Construction Art & Design Environment Education
More…
…IN THE FOLLOWING CATEGORIES

11. Monthly UV Growth: + 30%
Overall UV Growth= + 1000%
Conversion Rate = + 100%
Monthly Inbound Leads = +300%
Results after 6 Months:
By only creating high quality
content (no paid media), in the last
6 months Lighthouse Indonesian
has seen a 30% MoM visitor
growth & now receives 3 times as
many monthly inbound leads.
Their content has also been
picked up and featured by more
than 10 different publications,
resulting in more than IDR 95
million worth of free press
coverage for the company.
LIGHTHOUSE INDONESIA: 30% month on month
visitor growth by only investing in content

12. CEKAJA.COM: Helping them create a high quality
corporate video for IDR 20 Mio

13. WE HELP PROMOTE YOUR CONTENT
Through promoted, sponsored and native advertisements with our partners
NATIVE
ADVERTISING

14. Samsung ran 10 unique sponsored articles for the S6 launch resulting in 134,698 article reads about
the campaign, 7,758 shares and 41,141 clicks to the S6 landing page.
This resulted in the final Cost Per Article read coming to IDR 522.
SAMSUNG: Unpacking the S6 across Indonesia
And More…

15. Grabtaxi launched a series of 21 unique sponsored articles across a number of sites helping educate users
as to how their service is safer and more convenient than traditional taxis.
To date these articles have been read over 69,000+ times with the average CPV of under IDR 1,000.
And More…
GRABTAXI: Raising awareness & educating about
their product via sponsored articles

16. We helped CekAja increase their brand exposure and gain more targeted leads to its site by running
a series of unique sponsored articles on multiple sites.
These 8 sponsored articles managed to gather more than 142,000 unique page views and 7,000
click-throughs at a CPV of only IDR 170.
CEKAJA.COM: Using sponsored articles to raise
awareness, educate about insurance & drive sales

17. Heineken ran a series of 10 unique sponsored articles in 8 publications to help promote their
“Heineken Dream Island” Video Campaign and Champions League Campaign.
As a result 35,747 people read these articles with 1000+ video submissions. With the final CPV
coming to IDR 859.
HEINEKEN: Using a series of sponsored articles
to help promote their video campaign

18. CLICK THROUGHS ACTION
Unique Page Views How
many people are reading
the sponsored content?
REACH
Click Through Rate How
many people are clicking
through to our site after
reading the content?
Examples
• Shared via social media
• Sample requested
• Product Purchased
We will measure the results by tracking the conversion from each level – article reads, clicks to
site, and action taken once on the site.
For this however, we need to ensure that we set up the site to be able to track these actions;
i.e. using Google Analytics or a more advanced measurement tools.
MEASUREMENT PROCESS

19. EXAMPLE OF A PERFORMANCE REPORT
Performance reports will analyze each article during a campaign and be delivered back to the
client 7 days after the campaign is completed.
Detailed reasoning to why an article was successful/ underperformed will also be provided
along with recommendations so as to enhance future campaigns.

20. WHAT WE GUARANTEE
We will help manage
the creation of all this
content so you never
miss a deadline.
We will help manage
the quality of the
content and only
work with the best
creators.
We will simpify the
payment process so
you only have to deal
with one contract.
We will get you a quote
for all the content your
brand needs within 1
business day.

21. INTERESTED IN LEARNING MORE?
Patrick Searle
Co-Founder
Email: patrick@getcraft.asia
Phone: +6282122775767
Anthony Reza
Co-Founder
Email: reza@getcraft.asia
Phone: +628159936277

22. THANK
YOU