This marketing plan summarizes Personal Assistant, a mobile application that aims to become the leading personal assistant app in India. It will consolidate services from other apps to provide optimized solutions for tasks like booking cabs, movies, flights and more. The app targets all individuals, especially children, youth, and businessmen. Its goals are to connect 10 million customers within 5 years and integrate with more apps. The free version offers basic services while premium offers more features. The plan outlines strategies, products, pricing, and organizational structure to achieve its vision.

1. MARKETING PLAN
FOR
MOBILE
APPLICATION
Personal Assistant

2. To become the market leader India,
to disseminate entertainment
through app, in terms of market
share and revenue generated.
VISION

3. Personal Assistant

4.  There are a bunch of apps and services which do same work and people have
to check every other app for best service
This mobile application will work as a intermediate between the applications
& sort out the best possible outcome for you
 Will help the customer to pay reasonable price and saves lots of time
SITUATION
Personal Assistant

5. Personal Assistant

6. Market
Overview

7. WELL……..
Who
are
They ???

8. • Children - as we are a text based application & we use AI its easy to use
• Youth - who are tech savvy and utilize smartphone for all their needs.
• Businessmen - who would want things to be optimised on the go.
• FINALLY WE TARGET EVERY INDIVIDUAL AND HELP THEM IN THEIR
DAILY TASKS

10. Goals
 Main goal is to connect all the users with the best possible and
optimised solution at one place to make the customers life easy
 Its goal to get a benchmark of 10 million customer in upcoming 5 year
 Collaborating with the more applications for integrating with us
Personal Assistant

11. Be the top used and most downloaded
application in app stores

12. Strategy
• Customer – Almost every individual who avails
special offers
• Collaborators – Most used applications across
varied platforms
• Competitors – Haptik, but they are not integrated
with wide range of sources where
customers rely most

13. 5

14. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 6-14
Participants in the Business Buying Process
PERSONAL ASSISTANT

15. • Product is in the form of service.
• It will connect the customer across varied
platforms
Products
PERSONAL ASSISTANT

16. • Its Personal Assistant
yes im your PA
Brand
PERSONAL ASSISTANT

17. Free:
• Offers services like booking cab, web-checkins, suggest
cheapest available prices for anything among the available
• Text based and easy to communicate
• Reminders , alarms , movie bookings with offers
• Recharge and bills by applying coupons
• Suggesting nearby areas
Premium:
• Booking flight tickets
• Maintaining meetings and calendar
and much more to come ……
Price
PERSONAL ASSISTANT

18. • First 100 premium customers to get 50% off on
subscription
• First 1000 customers to get one free Ride on cab.
• For referring 10 friends you can get a 100 off coupons.
• If more than 3 friends convert to premium then 30%
discount on monthly/ yearly charges for a year.
• First 15 days full features of premium version available.

19. PERSONAL ASSISTANT

21. 6
• Internal department for programming and Artificial intelligence
• Management team which includes the Marketing , HR ,Finance
and Operation
• Public Relation Department maintains
collaborator and customer relation
• Helpline and problem resolution team

22. DISCLAIMER
Created by Dongari Gowtham, NIFFT Ranchi,
during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.