Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.

1. CASE STUDY
CASH-BACK SAVINGS APP
IBOTTA REACHES 2X MORE
PAYING USERS
OPTIMIZING LIFETIME VALUE AND CREATIVES
TO DRIVE HIGHER CONVERSION

2. CHALLENGE
Ibotta’s success hinges on growing
and retaining a large volume of
active users who regularly shop at
major retailers. The company is an
innovator in performance market-
ing. It relies on a sophisticated
advertising and user acquisition
(UA) strategy of targeting high-
value consumers.
I
@ VUNGLE VUNGLE.COM
CASE STUDY
Ibotta needed an in-app video
advertising platform that could not
only maximize its advertising
budget and help achieve its
difficult UA goals, but could also
understand its complex
performance marketing tactics.
”
“Vungle is squarely
at the top of our
advertising partners.
— Diana Kim
Senior Growth Marketing
Manager, Ibotta
2X MORE
NEW PAYING USERS
50%LOWER
COST TO ACQUIRE
NEW PAYING USERS
25%
HIGHER CONVERSION
botta is the leader in
offline performance-
based mobile marketing,
delivering interactive media content
to over 15 million users before they
go shopping. With Ibotta, users are
able to engage with brands, unlock
rebates at their favorite stores, and
earn cash back for making qualify-
ing in-store purchases.
Headquartered in Denver, Ibotta is
transforming the consumer shop-
ping experience by making it easy
for shoppers to earn cash back on
their mobile phones. The company
partners with leading brands and
retailers to offer cash back on
groceries, electronics, clothing,
gifts, home and office supplies, and
to date has paid out more than $90
million in earnings to shoppers.
But finding users is only part of the
equation. The bigger challenge is
user quality and maintaining
efficiencies. For Ibotta, this means
bringing in engaged consumers who
will make the app a part of their
daily shopping routine.

3. ives:
ive customer
ost likely to install
y use Ibotta.
w video ads and
end cards to appeal
arget audience and
nversion.
ht publishers with
ll exactly into
l customer type.
sk and drive scal-
uality user growth
botta’s creatives in
ps.
THE RESULTS
Within three months of working
with Vungle, Ibotta reduced its
cost of acquiring new paying
users by up to 50 percent. It also
doubled the number of new users
that made purchases within the
first 30 days of installing its app.
Vungle’s creatives also drove higher
conversions while allowing Ibotta to
be more efficient with its ad spend.
In some cases, Vungle’s interactive
ads generated over 25 percent
higher conversion compared to
non-interactive creatives.
“We rely on an intricate perfor-
mance marketing plan to reach and
grow our customer base,” says Diana
Kim, senior growth marketing
manager at Ibotta. “For us, effective
UA requires optimizing both
customer LTV and creatives to work
together. There aren’t a lot of ad
platforms that can do either well,
but Vungle is an expert in both.”
In addition to helping Ibotta drive
high-quality installs, Vungle also
helped the company learn more
about its core audience. This gave
Ibotta more leverage to push for
transparency around UA perfor-
mance with additional ad networks
it works with regularly.
In the fragmented mobile adtech
and tracking ecosystem, it’s import-
ant for advertisers to pinpoint which
channels are providing them
valuable (and not-so-valuable) users
SOLUTION
so they can
UA budgets
Ibotta conti
user base th
performanc
The compan
campaigns
engage with
initial insta
Ibotta turned to Vungle to find the
best opportunities to maximize
its UA performance. In order to
deliver the highly-engaged users
the company wanted, Vungle
utilized a data-driven approach
that focused on optimizing
Ibotta’s creatives while also
targeting high lifetime-value (LTV)
customers.
By partnering closely with Ibotta to
model its performance data against
Vungle’s LTV optimization product,
• Identify active customer
segments most likely to install
and regularly use Ibotta.
• Develop new video ads and
interactive end cards to appeal
to Ibotta’s target audience and
maximize conversion.
• Find the right publishers with
users that fall exactly into
Ibotta’s ideal customer type.
• Minimize risk and drive
scalable high-quality user growth
by running Ibotta’s creatives in
the right apps.
”
“Effective UA requires
optimizing both
customer LTV and
creatives to work
together. There
aren’t a lot of ad
platforms that can
do either well, but
Vungle is an expert
in both.
Vungle was able to drive four crucial
factors to help reach Ibotta’s
objectives:
— Diana Kim
Senior Growth Marketing
Manager, Ibotta
@ VUNGLE VUNGLE.COM
CASE STUDY

4. RESULTS
Within three months of working
with Vungle, Ibotta reduced its
cost of acquiring new paying users
by up to 50 percent. It also doubled
the number of new users that made
purchases within the first 30 days of
installing its app. Vungle’s creatives
also drove higher conversions while
allowing Ibotta to be more efficient
with its ad spend. In some cases,
Vungle’s interactive ads generated
over 25 percent higher conversion
compared to non-interactive
creatives. “We rely on an intricate
performance marketing plan to
reach and grow our customer base,”
says Diana Kim, senior growth
marketing manager at Ibotta.
VUNGLE.COM/ADVERTISE
“For us, effective UA requires optimiz-
ing both customer LTV and creatives
to work together. There aren’t a lot of
ad platforms that can do either well,
but Vungle is an expert in both.”
In addition to helping Ibotta drive
high-quality installs, Vungle also
helped the company learn more
about its core audience. This gave
Ibotta more leverage to push for
transparency around UA perform-
ance with additional ad networks it
works with regularly. In the frag-
mented mobile ad tech and tracking
ecosystem, it’s important for
advertisers to pinpoint which channels
are providing them valuable (and not-
so-valuable) users so they can make
the most of their UA budgets.
most of their
w its massive
ue, targeted
g strategies.
s its UA
V users who
g after the
ganically
increases the company’s retention,
engagement and revenue over time.
“Vungle is one of our top advertising
partners. I trust them to vet oppor-
tunities, develop our creatives and
pull the levers for us,” says Kim.
“Vungle understands how to
optimize creatives and user LTV
with post-install data. I know they
always have our best interests in
mind and will consistently deliver
high-value customers to help us
grow.”
Ibotta continues to grow its massive
user base through unique, targeted
performance marketing strategies.
The company optimizes its UA
campaigns for high-LTV users who
engage with Ibotta long after the
initial install, which organically
increases the company’s retention,
engagement and revenue over time.
“Vungle is one of our top advertising
partners. I trust them to vet oppor-
tunities, develop our creatives and
pull the levers for us,” says Kim.
“Vungle understands how to optimize
creatives and user LTV with post-
install data. I know they always have
our best interests in mind and will
consistently deliver high-value
customers to help us grow.”
@ VUNGLE VUNGLE.COM
Vungle is the performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach
and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
Learn more at www.vungle.com | @vungle
Vungle_CS_05.2016
CASE STUDY
Ibotta used Vungle Creative
and LTV Optimization to
increase the number of
users who made a purchase
within 30 days by 2x.
Before Vungle
Start w/ Vungle
Vungle LTV
Optimization
Vungle LTV +
Creative
Optimization
2x increase in
paying users
USERSWHOMADEAPURCHASEWITHIN
30DAYSOFINSTALL
TIME