This document provides a marketing plan for a proposed Android app called "Quick-Bite" that would allow users to order food for delivery at night. The plan outlines the problem of being hungry at night with limited food options. It then describes how the app would work, the goals of establishing brand equity and customer satisfaction, and target markets like students and night shift workers. The plan also covers the value proposition, free and premium versions of the app, branding, pricing, incentives, communication strategies, implementation timeline, and competitors. The overall strategy is to build a customer base by offering quality food at affordable prices and frequent deals.

1. QUICK -BITE
Marketing Plan For An Android App

2. Executive Summary
We stay up whole night busy with our
tasks then why shouldn’t we be
satisfying our hunger in time of need ?

3. Sometimes all we have to do is sleep hungry , considering the time
and not that great a night life in India. Why sleep hungry when
you can order fresh and satisfying food even at night. When no one
serves we are here for you !

4. So here is a one-stop solution
Presenting:
“
“Quick-Bite”
Why sleep hungry?

5. Overview
This app and our website portal are a one-stop solution for
finding mouth watering and satisfying food items at any point of
the night. Just one click and your delicious food lies at your door
steps.

6. How the app works?
This app allows you to access our mouth watering menu of food
items at any part of the night.
All you have to do is choose the dishes that you are interested in
ordering and add them to our card. Place the order by filling in
your contact details and within 30 mins. are logistics team shall
reach you.
We accept Paytm as well as cash.

7. India’s best night food
chain
6,000+ Downloads
Target conversion rate
(about 3-5%)
Establish brand
equity and
customer
satisfaction
Goals
Solve a huge
problem for
our country

8. Situational Analysis
Overview of company & target consumers
Market Overview

9. Core Competencies:
One -stop destination for ordering fresh and
tasty food at night with reduced time and
efforts.
Wide range of options for satisfying your
appetite. depending on your budget and mood
Implementation of Search engine optimization &
app store optimization.
Company Overview

10.  Strategic Assets
 In-app purchases and consumer
offers in the future, in keeping with
the Free model .
In-app advertisements, that’ll
generate revenue
 Communication partners
Unexplored field in terms of
business
High probability of receiving
funding due to our strong core team.

11. Opportunities
•Untapped market
•Lesser competitors
•Increasing use of
smartphones to save time.
•Explosion of information
Threats
Big players like Food panda BOX8, sodexo
and other local restaurant chains have built
their name over the years hence can utilise
their experience and brand value to
eliminate us of the market
Relatively new concept may take additional
effort and time
Finding a whole team which is ready to
work at the odd timings might serve as a
problem initially.

12. Competitors

13. Target Markets
•The target group primarily includes the
students and BPO call centers that work late
night.
• Another customer segment is represented
by onsite workers who are involved with the
manual labor work late night. Example :
Workers at a construction site and railway
stations

14. Strategy
Our strategy is to build a
customer base by impressing
them with our world-class taste
and cheap rates. Frequent offers
and great deals will keep them
connected with the company

15. Value Proposition
Customer Value: Personal , virtual, 24/7 customer service
will give lot of information for the customer who are in search
of food. Premium taste and not heavy on pockets.
Collaborator Value : Successfully competing with other
major players in the industry and a large, diverse food menu.
Company Value: Positive work environment, good pay
and work opportunities to the locals. Being a technical
platform we would also provide exposure and experience to the
engineers of today.

16. Free Version:
The free version of app will have
following features:
1)Free home delivery of the
products.
2)Inbuilt chat option with the
customer care team.
3)Access to the entire menu with
easy operations.
4)Worthwhile combo box options
and user customized food combos
with amazing deals.
Product

17. Premium Version
To be launched at the later stages:
Might have some great features like:
bonus points on every order with
great redeem options. Cash backs and
lucky draws might find a place in it
too.

18. Brand
Name- ‘Quick-Bite’
Tag Line –
“Why sleep hungry?”
Core brand Values – Quality,
Taste, Variety, Innovation, Ease &
Efficiency.

19. So what makes us different
from other apps?

20. Most of the food ordering apps today are either a redirecting
platform or a link between different restaurants leading to waste of
time and not completely reliable to update the changes. Other apps
only work for the day time and are closed after 11 pm. USP of our
app is the late night service we offer along with free delivery with
no minimum order capping. Also the great taste helps in customer
satisfaction.

21. Price
•Free version of the app will
help in generating traffic and
to building a customer base.
•The premium version of the
app will be priced at $6.
Customers will be provided
with free ordering of $3.

22. Incentives
To customers
Free home delivery.
Promise of a 30 min delivery.
No minimum capping for orders.
Late night fresh and hot food.
To collaborators
Marketing , networking and equity in the company is a
motivator for participating in collaboration
To employees
Reward, Bonus , experience, PPO opportunities and free trips.

23. Communication
•Newspaper
•Full-Featured
Company Website
•Promo Videos
•Social Media
•Google Ads
•Featuring E-mails
•Print Media

24. Distribution
•Google Play Store
•Amazon App Store
•Company Website
•Recommended
Websites

25. Implementation
•Build the core team and make market
connections for product purchase and
getting together the infrastructure.
•Hire app developers and brief them
with the design.
•Search for funding of our startup.
•Prepare the print and video
advertisement as well as other
marketing options.

26. Managing retailing,
wholesaling & logistics(2
months)
Market Research and
ground work(1 month)
Team building (1 month)
Setting up Strategic
Business Unit(2 months)
Setting Product
Strategy(2 weeks)
Developing Pricing
Strategies (2
weeks)
Designing
Integrated
Marketing
Channel(2weeks)
Plan of
action

27. THANKYOU
FOR YOUR
GRACIOUS
VIEWING

28. Disclaimer
These slides were created by Anirudh garg, BITS Pilani
as a final project/exam during a marketing internship
under prof. Sameer Mathur, IIM Lucknow