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Mobile	
  App	
  Startup	
  Program	
  
Increase	
  Customer	
  Acquisi8on,	
  Engagement	
  and	
  Reten8on	
  
	
  
CleverTap	
  is	
  a	
  Mobile	
  Analy8cs	
  and	
  User	
  
Engagement	
  PlaAorm	
  that	
  redefines	
  
personaliza8on	
  for	
  your	
  app.	
  
	
  
	
  
Mobile	
  App	
  Startups	
  are	
  constantly	
  
looking	
  for	
  innova8ve	
  ways	
  to	
  gain	
  
and	
  retain	
  customers,	
  but	
  they’re	
  
typically	
  last	
  to	
  receive	
  big	
  Enterprise	
  
love.	
  
Joining	
  this	
  program	
  will	
  unlock	
  a	
  
variety	
  of	
  benefits	
  for	
  startups	
  
looking	
  to	
  gain	
  momentum	
  with	
  
their	
  apps	
  and	
  users	
  at	
  various	
  points	
  
of	
  their	
  growth.	
  
Gain	
  Access	
  to	
  a	
  Variety	
  of	
  Benefits	
  
1.  Unlimited	
  free	
  Push	
  No8fica8ons,	
  in-­‐app	
  messages,	
  emails	
  
and	
  web	
  no8fica8ons	
  for	
  up	
  to	
  1	
  million	
  users	
  every	
  month	
  
2.  Developer	
  SDK	
  consulta8on	
  to	
  integrate	
  with	
  CleverTap	
  
3.  First	
  look	
  into	
  prescrip8ve	
  in-­‐app	
  campaigns	
  for	
  developers	
  
and	
  marketers	
  
4.  Access	
  to	
  eBooks,	
  Webinars	
  and	
  Tutorials	
  that	
  dive	
  deep	
  into	
  
mobile	
  marke8ng	
  best	
  prac8ces,	
  by	
  ver8cal	
  
5.  Invite	
  only	
  access	
  to	
  the	
  CleverTap	
  Mobile	
  Engagement	
  Slack	
  
channel	
  
6.  Featured	
  startup	
  on	
  our	
  YouTube	
  Channel	
  at	
  CleverTap	
  TV	
  
Top	
  Five	
  Success	
  Metric	
  Ques8ons	
  	
  
	
  
1.  How	
  many	
  installs	
  have	
  I	
  generated?	
  
2.  How	
  viral	
  is	
  my	
  mobile	
  app?	
  
3.  How	
  many	
  purchases	
  have	
  users	
  made?	
  
4.  What	
  is	
  my	
  user	
  reten8on	
  rate?	
  
5.  What	
  is	
  the	
  most	
  popular	
  features	
  in	
  my	
  app?	
  
 
Four	
  Key	
  Mobile	
  Analy8cs	
  Tips	
  
	
  
Always	
  track	
  user	
  data	
  and	
  engagement	
  for	
  your	
  app	
  
•  Integrate	
  CleverTap’s	
  SDK	
  to	
  track	
  mobile	
  
analy8cs	
  and	
  user	
  engagement	
  performance	
  
•  Pick	
  KPIs	
  that	
  make	
  sense	
  for	
  your	
  target	
  
audience	
  
•  Evaluate	
  your	
  user	
  behavior	
  and	
  engage	
  them	
  
with	
  targeted	
  and	
  segmented	
  campaigns	
  
•  Personalize	
  your	
  user’s	
  app	
  experience	
  to	
  make	
  
every	
  interac8on	
  unique	
  
Head	
  of	
  Startup	
  Program,	
  Monica	
  Puchner	
  
monica@clevertap.com	
  
USA	
  Product	
  Evangelist,	
  Arkady	
  Fridman	
  
arkady@clevertap.com	
  
USA	
  Product	
  Evangelist,	
  Kara	
  Dake	
  
kara@clevertap.com	
  
	
  
	
  
Visit	
  us	
  at	
  www.clevertap.com/startup	
  
	
  

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CleverTap Mobile App Startup Program - Calling All Entrepreneurs

  • 1. Mobile  App  Startup  Program   Increase  Customer  Acquisi8on,  Engagement  and  Reten8on    
  • 2. CleverTap  is  a  Mobile  Analy8cs  and  User   Engagement  PlaAorm  that  redefines   personaliza8on  for  your  app.      
  • 3. Mobile  App  Startups  are  constantly   looking  for  innova8ve  ways  to  gain   and  retain  customers,  but  they’re   typically  last  to  receive  big  Enterprise   love.  
  • 4. Joining  this  program  will  unlock  a   variety  of  benefits  for  startups   looking  to  gain  momentum  with   their  apps  and  users  at  various  points   of  their  growth.  
  • 5. Gain  Access  to  a  Variety  of  Benefits   1.  Unlimited  free  Push  No8fica8ons,  in-­‐app  messages,  emails   and  web  no8fica8ons  for  up  to  1  million  users  every  month   2.  Developer  SDK  consulta8on  to  integrate  with  CleverTap   3.  First  look  into  prescrip8ve  in-­‐app  campaigns  for  developers   and  marketers   4.  Access  to  eBooks,  Webinars  and  Tutorials  that  dive  deep  into   mobile  marke8ng  best  prac8ces,  by  ver8cal   5.  Invite  only  access  to  the  CleverTap  Mobile  Engagement  Slack   channel   6.  Featured  startup  on  our  YouTube  Channel  at  CleverTap  TV  
  • 6. Top  Five  Success  Metric  Ques8ons       1.  How  many  installs  have  I  generated?   2.  How  viral  is  my  mobile  app?   3.  How  many  purchases  have  users  made?   4.  What  is  my  user  reten8on  rate?   5.  What  is  the  most  popular  features  in  my  app?  
  • 7.   Four  Key  Mobile  Analy8cs  Tips     Always  track  user  data  and  engagement  for  your  app   •  Integrate  CleverTap’s  SDK  to  track  mobile   analy8cs  and  user  engagement  performance   •  Pick  KPIs  that  make  sense  for  your  target   audience   •  Evaluate  your  user  behavior  and  engage  them   with  targeted  and  segmented  campaigns   •  Personalize  your  user’s  app  experience  to  make   every  interac8on  unique  
  • 8. Head  of  Startup  Program,  Monica  Puchner   monica@clevertap.com   USA  Product  Evangelist,  Arkady  Fridman   arkady@clevertap.com   USA  Product  Evangelist,  Kara  Dake   kara@clevertap.com       Visit  us  at  www.clevertap.com/startup