A deck of key campaigns launched in my marketing career.

1. Key Campaigns
Andy Ang

2. Table of
contents
Learn and Earn Quiz
01
Brand Refresh
Re-branding campaign for
card product at American
Express.
02
Benefit Launches
New benefits campaigns
for card product at
American Express.
03
Educational campaign for
moomoo trading app at
FUTU Singapore.

3. Brand Refresh
Re-branding campaign for card
product at American Express.
01

4. Brand Refresh
With the ever-changing consumer landscape, a
customer-centric brand campaign rollout to align the
product with the global refreshed branding concept
“Powerful Backing: Don’t Live Life Without It”.

5. Brand overhaul to
focus on customer-
first approach.
- Change in tagline, to highlight simplicity the product brings.
- Image direction to feature people living their lives.
- Copy to be concise and easy to understand.
- Overall space to be cleaner with more space.
Tagline:
“No Earn Cap
No Minimum Spend
No Strings Attached”
Tagline:
“No Minimum Spend
No Earn Cap
True Cashback is this simple”

6. Newspapers

7. Results
Strong Product Growth
- 12% product growth in 2019.
35% increment YOY.
- 18% increment in new customers
acquisition.

8. Benefit Launches
New benefits campaigns for card
product at American Express.
02

9. Consumer needs changes with time,
especially so in Covid-19 times. Benefits
introduced to support impacted consumers
and retain card memberships.
Benefit Launches

10. Benefit to support
cardmembers in
tough times
- Introduced an additional 1% Cashback benefit on essential
services [e.g. Telco and Utilities payments]
- Extended 1% additional Cashback benefit on Foreign
Currency payments
- To support cardmembers in key areas that is essential even
in Covid times

11. eDMs

12. Social Media

13. Influencers

14. Results
Customer Retention
- Retained customer engagement
at pre-covid levels.
- Grew customer transactions
volume by 7%.
Strong Product Growth
- 12% product growth in 2019.
35% increment YOY.
- 18% increment in new customers
acquisition.

15. Learn and Earn Quiz
Educational campaign for
moomoo trading app at FUTU
Singapore.
03

16. Establishing brand awareness and trust for
moomoo, a new trading app in the Singapore
market, through an interactive educational
campaign.
Learn and Earn Quiz

17. Educational
campaign to build
brand image
- Launched an engaging investing quiz campaign that rewards
users for correct attempts.
- Increased brand awareness and app usage during campaign
period.
- To uplift the investing community in Singapore through
information reinforcement from the quiz.

18. OOH

19. Media Outlets

20. Social Media

21. Influencers

22. Results
Daily Average Users
- Broke DAU daily and achieved
highest recorded DAU (30%
higher than past records) on
moomoo app.

23. CREDITS: This presentation template was
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Thank You!
Do you have any questions?
andyaeh91@gmail.com
+65 92950407