The Balanced Scorecard
Creating Strategy Map to Drive
   Corporate Performance


            Prepared by : Gajendra Khare
            Founder Director – Siddhartha Consultancy Services
            www.scsuniversal.com
balanced Scorecard -Defined
        Was first published in 1992 by Kaplan and Norton,

        The Balanced Scorecard is a strategic planning and management
          system used to align business activities to the vision and strategy
          of the organization by monitoring performance against strategic
          goals.

        o Translate strategy into action
        o Planning for long term organizational success

        Balance between
        - Financial measure and performance
        - Long range competitive abilities
        - Offers balanced view of the organization upon which they can
          further add-on


Prepared by Gajendra Khare
Balanced score card
       perspectives
A.   Financial
     How do we succeed financially?
B.   Customer
     How do we appear to our
     customers?
C. Internal Process
At what processes must we excel?
D. Learning and Growth
How do we sustain our ability to
   change and grow?
Why BSC
 Focus on key things needed
  to achieve breakthrough
  performance
 Integration of various
  corporate program like
  Quality, Business process re-
  engineering and Customer
  service initiatives
 Communication and
  understanding of business
  goals and strategies at all
  levels
 Provide comprehensive
  picture of business operation
We Use the Scorecard to Articulate
Strategic Hypotheses in Cause-effect
Terms



                                   Financial
                                    Results           To Drive Financial
                                                          Success...


                      Customer
                      Benefits                    Needed to Deliver Unique
                                               Sets of Benefits to Customers...


        Internal
       Capabilities
                                               To Build the Strategic Capabilities..




Knowledge, Skills, Systems, and Tools                   Equip our people
Managing performance with BSC


                  Balances – Financial and
                   non Financial measured
                  Balances – short term
                   and long term measures
                  Balances – performance
                   Driver with outcome
                   measures
                  Leads to Strategic focus
                   and organizational
                   alignment
Balanced Scorecard Measurements
Balanced Scorecard Strategy Map
Process – Strategy and BSC
                                            Strategic Outcome



Mission – why we                            Satisfied shareholders
exists                          Strategy
                                Map-
                                Translate
                                the         Delighted Customers
                                strategy
                   Strategy –
 Vision – what                  Balanced
                   Our game
 we want to be
                   Plan         Score       Excellent Process
                                Cards –
                                Measure
                                and Focus
                                            Motivated workforce
 Values – What
 is important to
 us
Departmental Level Score Card example
Key Implementation Success
                 Factors…
              Obtaining executive
                 sponsorship and
                 commitment
                Involving a broad base of
                 leaders, managers and
                 employees in scorecard
                 development
                Choose the right Scorecard
                 Champion
                Beginning interactive (two-
                 way) communication first
                Viewing the scorecard as a
                 long-term journey rather
                 than a short-term project
                Getting outside help if
                 needed
The Successful Scorecard
 Is a dynamic process –
   continues to set higher targets
    and achieves them –
 Define jobs strategically
   from the perspective of where
    it fits in with the strategic
    business goals
 Supports joint decision
   making about what you
    do/don’t do based on strategic
    goals
Scorecard Potential
Pitfalls & Criticisms
                 Lack of a well Defined Strategy
                    The balanced scorecard relies on a
                     well defined strategy and
                     understanding of linkages between
                     strategic objections and metrics.
                     Without this foundation the
                     implementation could fail.
                 Too much focus on the lagging
                  measures
                    Focusing on only the lagging
                     measures may cause a lack of priority
                     or opportunity for the leading
                     measures.
                 Use of Generic Metrics
                   Don’t just copy metrics from another
                     firm. Identify the measures that apply
                     to your strategy and competitive
                     position .
                 Self-serving managers
                   Managers whose goal is to achieve a
                     desired result in order to obtain a
                     bonus or other self reward.
Thank YOU

Balanced score card

  • 1.
    The Balanced Scorecard CreatingStrategy Map to Drive Corporate Performance Prepared by : Gajendra Khare Founder Director – Siddhartha Consultancy Services www.scsuniversal.com
  • 2.
    balanced Scorecard -Defined Was first published in 1992 by Kaplan and Norton, The Balanced Scorecard is a strategic planning and management system used to align business activities to the vision and strategy of the organization by monitoring performance against strategic goals. o Translate strategy into action o Planning for long term organizational success Balance between - Financial measure and performance - Long range competitive abilities - Offers balanced view of the organization upon which they can further add-on Prepared by Gajendra Khare
  • 3.
    Balanced score card perspectives A. Financial How do we succeed financially? B. Customer How do we appear to our customers? C. Internal Process At what processes must we excel? D. Learning and Growth How do we sustain our ability to change and grow?
  • 4.
    Why BSC  Focuson key things needed to achieve breakthrough performance  Integration of various corporate program like Quality, Business process re- engineering and Customer service initiatives  Communication and understanding of business goals and strategies at all levels  Provide comprehensive picture of business operation
  • 5.
    We Use theScorecard to Articulate Strategic Hypotheses in Cause-effect Terms Financial Results To Drive Financial Success... Customer Benefits Needed to Deliver Unique Sets of Benefits to Customers... Internal Capabilities To Build the Strategic Capabilities.. Knowledge, Skills, Systems, and Tools Equip our people
  • 6.
    Managing performance withBSC  Balances – Financial and non Financial measured  Balances – short term and long term measures  Balances – performance Driver with outcome measures  Leads to Strategic focus and organizational alignment
  • 7.
  • 8.
  • 9.
    Process – Strategyand BSC Strategic Outcome Mission – why we Satisfied shareholders exists Strategy Map- Translate the Delighted Customers strategy Strategy – Vision – what Balanced Our game we want to be Plan Score Excellent Process Cards – Measure and Focus Motivated workforce Values – What is important to us
  • 10.
  • 11.
    Key Implementation Success Factors…  Obtaining executive sponsorship and commitment  Involving a broad base of leaders, managers and employees in scorecard development  Choose the right Scorecard Champion  Beginning interactive (two- way) communication first  Viewing the scorecard as a long-term journey rather than a short-term project  Getting outside help if needed
  • 12.
    The Successful Scorecard Is a dynamic process –  continues to set higher targets and achieves them –  Define jobs strategically  from the perspective of where it fits in with the strategic business goals  Supports joint decision  making about what you do/don’t do based on strategic goals
  • 13.
    Scorecard Potential Pitfalls &Criticisms  Lack of a well Defined Strategy  The balanced scorecard relies on a well defined strategy and understanding of linkages between strategic objections and metrics. Without this foundation the implementation could fail.  Too much focus on the lagging measures  Focusing on only the lagging measures may cause a lack of priority or opportunity for the leading measures.  Use of Generic Metrics  Don’t just copy metrics from another firm. Identify the measures that apply to your strategy and competitive position .  Self-serving managers  Managers whose goal is to achieve a desired result in order to obtain a bonus or other self reward.
  • 14.