Digital marketing practices by Britannia

1. Britannia
Digital Marketing of
By:
JOSHPIN
YOGITHA
MOUNIKA
SMINU
SUMA
NAVYA
PRIYANKA
SNEHADEEPTHI
BRITANNIA

2. • Britannia is an Indian food-products corporation.
• Started in 1892, in a nondescript house in Calcutta (Kolkata) , India with an
initial investment of Rs.295.
• It is observed that Britannia has the highest demand over the other brands in
the market.
• It has better promotional strategies as 70% is contributed by free gifts and
30% is contributed by combo offers to affect the sales.
• The Company's principal activity is the manufacture and sale of biscuits,
bread, rusk, cakes and dairy products.
BRITANNIA

3. LOGO

4. TAG LINE: Eat Healthy, Think Better
• Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao"
(Eat Healthy, Think Better) re-position directly addressed this new trend
by promising the new generation a healthy and nutritious alternative -
that was also delightful and tasty.
• Thus, the new logo was born, enclosed the core essence of Britannia -
healthy, nutritious, optimistic - and combining it with offering variety of
products and choice to consumers.

5. Why digital marketing..?
• Digital marketing levels the online playing field.
• It is more cost effective than traditional marketing.
• It delivers conversion.
• It helps generate better revenues.
• It facilitates interaction with targeted audience.
• It caters to the mobile consumer.
• It builds brand reputation.
• It provides better ROI for your marketing investments.
• It earns people's trust.
• It entices people to take favorable action.
• It makes you ready for the "Internet of things".
• It ensures online business survival.

6. Digital marketing initiatives of
britannia
• Britannia bites digital pie
to push cookie

7. Britannia NutriChoice campaign gets people in
shape for the New Year

8. Britannia to e-launch its premium cookie

9. Britannia’s digital campaign, ‘Snexy’ gains momentum
• Designed by Experience Commerce Digital Agency
(Mumbai), the teaser titled, ‘The Hunt for the True
Snexy — India’s First Reality Snack Show’ has been
up on various popular websites from 15thof this
month.
• The digital campaign catches the ‘snacking love’ of
the people, by personifying the Snexy-humanized
avatars of seven India popular Indian snacks
including Panipuri, Burger, Popcorn, Namkeen,
Tedhimedi, Samosa, and chips. As the name
suggests, “Snexy” is a term used to describe a snack
that is mysteriously alluring and almost divine.

10. Social Media Campaign : Britannia Good Day’s
Design Your Wish Initiative
• Hosted on a dedicated website
happygooddaytoyou.com the
campaign is simple.
• All you have to do is log on to their
site and design your wish.
• You can select a theme, say:
Friendship, Love, Humor or
Season’s Greetings and then
choose images and messages to
craft your message.
• You can also draft your own
message and send it to your loved
ones. You can do this through your
Facebook or Twitter profiles.

11. Britannia has a Good Day with buzz
around new digital app campaign
• It was a digital campaign to acknowledge that
small acts are all it takes to make someone
happy.
• The campaign for Britannia Good Day biscuits
ramped up over 146,000 fans in a little over a
month, and sent out some 182,000 wishes on an
app that was specially created.

12. Britannia's digital gamble for foray into healthy
snacks
• Britannia is all set to launch
their latest health offering
under the brand
NutriChoice.
• NutriChoice Multigrain Thins
and NutriChoice Multigrain
Roasty are the two snacking
products with which
Britannia plans to innovate
to capture greater
opportunity in the fast
growing health foods
category.

13. New Britannia Bourbon Was Launched as a
Smartphone

14. Financial profits

17. BRICs and beyond: Britannia's e-cookie
and why competitors won't follow suit
• Britannia Industries claimed to be the first biscuit
company in India to launch an online-exclusive
product before it hit retail stores.
• With India's e-commerce market predicted to be
worth US$70bn by 2020, none can fault
Britannia for testing the online waters.
• It's also a great PR move. But there are some
dangers the food industry might want to consider
before it jumps online.

18. Thank You