This document describes an ITC Aashirvaad face powder product. It provides an even tone, oil-free look and instant fairness. The key features are that it contains saffron and sandalwood which act as a natural sunscreen, gives instant fairness and an even skin tone without leaving an oily residue. It retails for Rs. 65 for 100 grams and competes in the market based on its promises of fairness and an oil-free look at a reasonable price point.

1. White tone face No mark with pure

2. A product
of ITC
aashirvaad
Parent company

3. Instant
fairness
Even
tone
Oil free
look
Reasonable
price of
Rs.65 for
100 grams
Features

4. Have
goodness
of saffron
and sandal
which is
also a
natural
sunscreen.
USP

5. Instant
fairness
Even
tone
Oil free look
Competitors

8.  FEATURES:
 Instant fairness
 Natural sunscreen
 Oil free look
 Goodness of sandal and
saffron

9. No mark with pure talc