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The Social museum(-staff), School of Advanced Study, London University
The document outlines a presentation on social media's role in museums, specifically focusing on the Nordiska Museet in Sweden, which houses a vast collection of cultural artifacts. It discusses the importance of digital integration and strategic planning in social media to enhance communication, audience engagement, and organizational collaboration. The presentation emphasizes the need for a 'digital navigator' to guide museums through technological changes and maximize their social media impact.
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The Social museum(-staff), School of Advanced Study, London University
- 1. The Social Museum(-staff) TheSocial Scholar Session London School of Advanced Study London University Feb 19, 2014
- 2. Today’s presentation • Introduction •Nordiska museet and New media • Digital in museums • Social media – why? • Disruptive – new challenges • Make it relevant for you
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- 4. @kajsahartig Digital Navigator • Strategicplanning for social media • Managing and coordinating social media efforts • Chairing a cross departmental social media work group • Supporting staff in social media efforts, internal training • Planning and launching pilot projects within digital • Evaluation of social media efforts
- 5. Photo: cwasteson, Flickr,CC-BY, http://www.flickr.com/photos/wastes/5117925636
- 6. Sweden’s largest cultural historicalmuseum Founded in 1873 Situated in Stockholm Incl. four castles and manors 160 employees Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
- 7. More than400 buildings 1,5 million objects 4 000 shelf metres of publications 4 000 shelf metres of archival material 6 million photographs Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
- 8. New media strategy TheNew Media Department
- 9. Communication Production Strategies Plans ofaction Knowledge bank Developing digital infrastructure The New Media Department
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- 11. The digital navigator Photoby by Calsidyrose, Flickr, CC-BY The digital expert can help navigate through changes in disruptive times
- 12. What we’re reallytalking about is someone who can bridge ...create a frictionless path…at every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
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- 14. Photo: Rama, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
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- 20. Social media: • isthe third most important reason why the Swedes today are using the internet (used by 70% of global Internet users) • is an important channel for dialogue and collaboration • blurs the boundaries between individuals and organizations/companies, creating new interfaces where audiences and organisations can interact
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- 29. People Content Strategy and practice Technology The DigitalEcosystem, inspired by Yale Digital Collections Center.
- 31. Social media: What’s init for me?
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- 33. • Keep intouch with friends and family • Read the news • Look for a new job or studies • Plan your holiday • Pick the best school for your child
- 34. • Keep intouch with friends and family • Read the news • Look for a new job or studies • Plan your holiday • Pick the best school for your child • Know your rights • Get the best medical treatments • Influence, make your voice heard
- 36. Make it relevant forYOU – at work!
- 37. • Listen • Monitoryour areas of interest • Connect and engage • Learn from others • Make your voice heard, make an impact • Collaborate • Get feedback – elaborate your ideas • Make your work known to others • Personal branding, connecting with others is easier if they know who you are
- 38. Thank you! Kajsa Hartig DigitalNavigator Department of New Media Nordiska museet, Stockholm, Sweden