Its all about sharing
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Thora Gylfadottir discusses how libraries can engage customers on social media. She notes that generations today expect information anytime, anywhere, for free on their mobile devices. Libraries must meet customers where they are by maintaining a presence on platforms like Facebook, Twitter, YouTube and Instagram. While sharing information on social media, libraries should also utilize tools for researchers like Zotero, Dropbox and Google Drive.
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Its all about sharing
- 1. It’s all about sharing Thora Gylfadottir, EUi Librarian and Electronic Resources Coordinator 4 December 2013
- 2. ... In a nutshell • http://www.youtube.co m/watch?v=Y4EwCG8 Z498 Video on YouTube http://www.youtube.com/watch?v=Y4EwCG8Z498
- 3. Our customers are on ...
- 5. Revolution Is the social media the biggest revolution since the industrial revolution?
- 6. Generation X › born 1966-1976 › current population, not so interesting › age 37-47 Generation Y › born 1977-1994 › current population ca. 2 billion › age 19-36 Generation Z › born 1995› remains to be seen BÚMM!
- 7. They are › quick › bright › ambitious › innovative › open minded
- 8. They are › quick › bright › ambitious › innovative › open minded › lazy › work shy › ... and unbelievably self-centered
- 9. Life is › stating › commenting › liking › following › downloading – uploading › reviewing › rating › ... and sharing Things are worthless if they cannot be experienced with others
- 10. Mobile expectation › anytime › anyplace › anywhere › free › „everyware―
- 11. They › think they can do everything, ... but don‘t want to do things › they are impatiant, ... but don‘t have time to do things › they don‘t want to pay for anything on the net, ... but are willing to pay for things done for them
- 12. We › RU library meets its customers where they are, ... and follow them wherever they go!
- 13. Where is everybody? › at least the Icelanders are on › Facebook › Instagram › Twitter › LinkedIn 72 - 81% 39% 20% 9%
- 14. Sharing and social media 1 › Facebook – RU Library and Information Services › Facebook groups – FonsJuris (Icelandic legal sources) – APA (Publication Manual of the American Psychological Association) – IEEE (Institute of Electrical and Electronics Engineers) – OSCOLA (Oxford University Standard for Citation Of Legal Authorities)
- 15. Sharing and social media 2 › Twitter – our professional information dissemination › YouTube – common with the Mothership – How-to-do videos › LinkedIn – common with the Mothership, – still thinking what to do with it › LibraryThing – given up on it › Instagram – we have an account – but what/how/who should we be there?
- 16. Sharing – but not social media › Zotero – research and reference management tool › Dropbox › Google Drive › ... and all that package!
- 17. They are mashing it!
- 18. Useful reading — — ‘Facebook statistics’ (Wikipedia, the free encyclopedia, 27 October 2013) <http://en.wikipedia.org/w/index.php?title=Facebook_statistics&oldid=578539948> accessed 28 October 2013. — — ‘The importance of retweeting (and how to do it like a pro)’ (Socialable, no date) <http://www.socialable.co.uk/the-importance-of-retweeting/> accessed 28 October 2013. Halliday, J, ‘David Cameron considers banning suspected rioters from social media’ (theguardian, 11 August 2011) <http://www.theguardian.com/media/2011/aug/11/david-cameron-rioters-social-media> accessed 15 October 2013. Peters, M, ‘How to Connect With Mashable via Email, RSS and Social Media’ (Mashable, 18 November 2011) <http://mashable.com/2011/11/18/follow-mashable/> accessed 28 October 2013. Qualman, E, Socialnomics: how social media transforms the way we live and do business (2nd edn, John Wiley & Sons 2013). Schroer, W. J., ‘Generations X,Y, Z and the Others’ (Social Librarian Newsletter) <http://www.socialmarketing.org/newsletter/features/generation3.htm> accessed 10 October 2013. Stock, J, ‘Social Media Statistics 2013 - Facebook vs Twitter vs Pinterest’ (JobStock, 24 December 2012) <http://www.jobstock.com/blog/social-media-statistics-2013/> accessed 28 October 2013. Taylor, K, ‘Arab Spring really was social media revolution’ (TG Daily, 6 December 2012) <http://www.tgdaily.com/software-features/58426-arab-spring-really-was-social-media-revolution> accessed 10 October 2013. Witte, G.G., ‘How to find and create social media content for your library | Library Connect’ (2013) 11 LibraryConnect, 4 <http://libraryconnect.elsevier.com/articles/marketing-advocacy-roi/2013-08/how-find-andcreate-social-media-content-your-library> accessed 10 October 2013.
Editor's Notes
- The Google employee is probably eating his cupcake alone
- Biggest revolution since the industrial revolution?Arab Spring really was social media revolution. Posted on September 13, 2011 by Kate Taylor"Our evidence suggests that social media carried a cascade of messages about freedom and democracy across North Africa and the Middle East, and helped raise expectations for the success of political uprising,” says Philip Howard, an associate professor in communication at the University of Washington.Ironically, says Howard, government efforts to crack down on social media may have incited more public activism, especially in Egypt. People who were isolated by efforts to shut down the internet, mostly middle-class Egyptians, may have gone to the streets when they could no longer follow the unrest through social media.David Cameron considers banning suspected rioters from social media. On August 11 2011 by Josh Halliday. David Cameron has told parliament that in the wake of this week's riots the government is looking at banning people from using social networking sites such as Twitter and Facebook if they are thought to be plotting criminal activity.The prime minister said the government will review whether it is possible to stop suspected rioters spreading online messages ...The prime minister made the announcement as he vowed to do "whatever it takes" to restore order to the nation's streets after four nights of unprecedented civil unrest.
- Boomers = 1946 - 1968X = 1968 - 1976Y = 1977 - 1994Z = 1995 – 2012Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities. The sky is the limit!Digital born - Very good at searching and findingDifference between years(Figures from Gapminder Foundation (citing: UNDATA) http://data.is/HKYWLd) Thereof 125 millions in the EEA (Figures from Eurostat (http://data.is/1apbXEc))
- Boomers = 1946 - 1968X = 1968 - 1976Y = 1977 - 1994Z = 1995 – 2012Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities. The sky is the limit!Digital born - Very good at searching and findingDifference between years
- Boomers = 1946 - 1968X = 1968 - 1976Y = 1977 - 1994Z = 1995 – 2012Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities. The sky is the limit!Digital born - Very good at searching and findingDifference between years
- right here - right nowIf it is out there it‘s for me to use it
- 24/7 access to the librarian through friendship on FB
- They can comeThey can chatThey can make an apointmentThey can emailThey can phoneThey can chat – also on FacebookThey can contact us on FacebookThey can ask for a courseThey can ...
- We saw it in the video ...
- Facebook – page to „Like“. Idividuals er not so visible on the wall, rather impersonal.STRATEGY!Specific topicClear purposeCreate a character and toneNot to many statusesGood to have som „collection“ to draw fromFacebook groups – on a personal account, members are acceppted into the group by an administrator. Members can fully participated in dissuccions. Very personal.
- Twitter – you can tweet as much as you like! 140 Beeing retweeted is most important. Ask politely to be retweeted. Remember to leave character space for the retweetersThe most obvious and important benefit to being retweeted is the promotion of your Twitter account (and by default your website). If your content is deemed interesting or important enough to be retweeted then you will be seen to be influential and knowledgeable. Your content will also be seen by a much wider audience of potential customers.Your followers are not only giving you promotion but they are in effect endorsing your company to their own followers and associating themselves with you. Personal recommendations are extremely powerful social proof when deciding on products or services and a retweet can be a wide-reaching and important recommendation.See more at: http://www.onewomanmarketing.com/retweet-twitter-marketing#sthash.0qughOYJ.dpufUse of @@Eurojargon | @EU_Commission ... and ##Bolkenstein | #TreatyofLisbonYouTube – How-to videos