This document provides tips and strategies for archives and archivists to use social media effectively. It discusses how social media can promote archives, engage audiences, and showcase collection items. Various social media platforms are highlighted that archives have used successfully, including Twitter, Flickr, blogs, Facebook, Instagram, and Pinterest. Potential pitfalls like not interacting or creating unrealistic expectations are also addressed. The document concludes with recommendations to develop social media strategies and content calendars, and a case study of the University of Glasgow Archives' social media use.