Presentation at Museum Next TECH, Berlin, Oct 30, 2017.

1. A Digital Mindset
Museum Next Tech, Berlin, October 30, 2017
Kajsa Hartig, Nordiska museet/Nordic Museum, Sweden

2. Strategy
Experiment
Implement
Mindset

3. Strategy

4. Stable infra-
structure

5. Efficient use
of digital

6. Empower
the audience

7. Skills and
mindsets for
the digital era

8. #digitalfirst

9. The Nordic Museum
digital strategy
• Infrastructure
• Mindset and methods
• Collecting
• Content development
• Engagement
• Insight
• Implementation

10. Foto: NASA, Flickr Commons, https://flic.kr/p/LLMMK6
Mindset &
culture

11. Yoel Ben-Avraham, Flickr, CC-BY-ND, https://flic.kr/p/ehoEq3

12. Photo: DVIDSHUB, Flickr, CC-BY

13. Time and space to learn
how to develop new ideas,
confidently make new
decisions, and to execute
innovative projects

14. #DigitalFirst

16. Building an experience that
starts online

17. Collaboration
Conversation
Engagement
Storytelling
Etc…
Online

18. SMU Central University Libraries, The Halliburton Labs, https://flic.kr/p/dLztvR
Experiment

19. 2016: 2 pilots
1) Engagement initiative (48 h)
2) Competition (5 months)

20. Cosplay supernatural beings

22. Instagram
Most commented image on our Instagram
account in 2016!

23. Programme activities
70 people attending!

24. Behind the scenes
Meet the experts

25. Instagram takeover
Livestreaming and posts

26. • Discovery
• Ideation
• Pilot testing
• Evaluation
Pilot 1

27. • Discovery
• Ideation
• Pilot testing
• Evaluation
• Discovery
• Ideation
• Collaboration
• Campaigning
• Evaluation
Pilot 1
Pilot 2

29. What did this
dedicated time and
space do for us?

30. Learn how to answer the question
What’s in it
for me?

31. • Introducing digital
tools/arenas/channels in a new
way
• Building digital mindsets in the
group
• Ideation in a multi-disciplinary
group
What else did we learn?

32. • Creating awareness in the museum
• Exposing weak spots in our regular work
models
• Learning how to overcome uncertainty
• Practicing agile
…and…

33. • Experimentation and
exploration!
• Taking ownership of the process
…Most important of all…

34. We go from learning how to
make the right choices to
actually create a great
outcome on the basis of the
right choices.

35. Foto: NASA, https://flic.kr/p/M1rgPR
Implementation

36. Online
conversation
Engagement
initiatives
Infrastructure Methods
Collaboration
Mindset
Online collecting

37. #openstockholm

38. #openstockholm

39. ”I wrote ”Me Too" on Facebook
and embroidered the same on
tablecloths. …Embroidery is not
overlooked and replaced by a
photo of a dinner, a kitten or a
meme. The embroidery is there
to stay. At the desk, on the table
or on the wall or wherever you
want.”
Embroidery by Malin Fredenfeldt.
#metoo

40. #metoo

42. The mission control room

43. Thank you!
Kajsa Hartig / @kajsahartig
Digital Interaction, Nordiska museet/Nordic Museum
Stockholm, Sweden