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THE BACK OF THE NAPKIN
- Dan Roam
-By
Ankita Sharma
Priyanka Banerjee
Visual thinking means taking advantage
of our ability to see-both with our eyes
and with our mind's eye-in order to
discover ideas that are otherwise
invisible,
develop those ideas quickly and then
share those ideas with
other people in a way that they are
simple to get.
So, Welcome to a whole new
way of looking at business.
GOT
PROBLEM??
???
WHAT KIND
CAN BE
SOLVED
WITH
PICTURES??
ALL OF
THEM....
Wher
e
Probl
em
Who
/
Wha
t
Probl
em
Whe
n
Probl
em
How
Much
Probl
em
How
Probl
em
Why
Proble
m
Tools to Visual
Thinking
Who Is
“WE”
If you can draw this, you are
good to go…
Four Steps to Visual
Thinking
Sho
w
Imag
ine
Look See
Solving problems with 4
Steps of Visual Thinking
Discover
Ideas through
4 steps of
Visual
Thinking
1st Step - Looking
1st Step – Looking Business Problem
2nd Step - Seeing
Looking At A Problem Seeing A Problem
3st Step - Imagine
Seeing Something
That Isn’t There
Seeing With The
Closed Eyes
SQV
I
SIMP
LE
QUALITATIV
E
VISIO
N
INDIVI
DUAL
CHAN
GE
Select the
right
framework.
Use the
framework to
create our picture
Present and
explain our
picture
Three Steps Of
Showing
4st Step -Showing
How Many
Who/What
Where
When
How
Why
Chart
Portrait
Map
Timeline
Flowchart
Multi-variable
plot
Seein
g
Showin
g
Visual Thinking Codex
<6><6>model
SQVID model
Portraits: General Rules
of thumb
1. Think simple: picture
should be clear and
descriptive.
2. Illuminate list : draw
your ideas, put your
insights.
3. Visually Describe:
pictures are easy to
compare than the
words. Visual aspect
make them
memorable.
Charts: General Rules of
thumb
1.Show the data: make
it pictorial with charts
and comparison to
make it interesting
and descriptive.
2.Pick the simplest
model to make your
point
Maps: General Rules of
thumb
1. Every thing has a
geography: connect
the components.
2. North is a state of
mind: draw maps of
different parameters
to compare them.
3. Look beyond the
obvious hierarchy.
Timelines: General Rules of thumb
1. Time is a one way street.
2. Repeating timelines create life
cycles.
Round versus linear
Flow chart: General Rules of
Thumb
1.Start with the problem: Define
your problem, keep your
solutions ready. Have multiple
solutions
2.Multiple Solutions: are they
viable/ feasible? Will it work ?
3.Start working on it.
Multiple Variable Plots: General Rules of
thumb
1. Multiple variable plots aren’t hard to
make, but they do require patience,
practice, and, above all, a point.
2. Medium-thick soup is best
3. Anything can be mapped to anything
else, but…
Now comes Two Big
question ?
Q1.how can we best go about
verbally describing a picture ?
Q2. Are they bad if they need
explanation at all ?
Q1.how can we best go about verbally
describing a picture ?
Start looking aloud:- Look: What's the picture all about?
What's included and what's not? What are the coordinates
and dimensions?
Keep seeing aloud:- See: What are the three most important
things that stand out? How do they interact? Is there a
pattern emerging? Is there anything critical that we don't
see?
Continue by imaging aloud:-Imagine: How can we
manipulate or take advantage of emerging patterns? Are
there open opportunities? What is not visible here? Where
have we seen this before
Close by showing aloud:-Show: This is what we think it all
means. Do you see the same things? This is what we think
Q2. Are they bad if they need explanation at all ?
THANK
YOU

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Back of the napkin- Dan Roam