This document discusses 6 creative business models that turned into successful businesses: 1) Advertising, 2) Freemium, 3) Informitary, 4) E-tailing, 5) Online Reselling, 6) Affiliates. For each model, it provides examples of companies that used that model and their founding year, founders' names, and current valuation. The models include companies like Google, WordPress, Hootsuite, Entrepreneur Media, Flipkart, Myntra, Olx, Facebook, and Amazon.

1. Priyanka
Banerjee
PGDM2-
1523
10
CREATIVE
IDEAS
WHICH
TURNED
INTO
SUCCESSFUL
BUSINESS
MODEL

2. TABLE OF CONTENTS :
1. ADVERTISING
2. FREEMIUM
3. INFORMITARY
4. E-TAILING
5. ONLINE RESELLING
6. AFFILIATES

3. Webbasedbusinessmodel:Advertising
Internet portal & search
engine services
1994 by Graham Spencer,
Joe Kraus Mark Van Haren,
Ryan McIntyre, Ben Lutch &
Martin Reinfried
$ 138 million
1983 Bill von Meister
$ 2.53 billion
Content, Advertising, Local,
Membership and AOL
Ventures.

4. Webbasedbusinessmodel:Freemium
Free and open source
content management
system. Features like Plugin ,
Analytics are in premium
version.
May 27, 2003, by its
founders, Matt Mullenweg
Mike Little
$45 million
Social media management
system , social networking
service
2008 by Ryan Holmes, David
Tedman, Dario Meli
$ 150 million

5. Webbasedbusinessmodel:Informitary
Finance & Investing
information
1999 Cory Janssen & Cory
Wagner
$ 45 million
More than 200 categories
for small business &
upcoming entrepreneur
1977 by Entrepreneur media
Inc.
$ 55 million

6. Webbasedbusinessmodel:e-tailing
Gross merchandising
2007 by Sachin Bansal &
Binny Bansal
$ 1billion
Fashion Industry
2007 by Ashutosh Lawania,
Mukesh Bansal& Vineet
Saxena
$ 148 million

7. Webbasedbusinessmodel:reselling
Classifieds , buying and
selling platform
2008 by Pranay Chulet
$ 90 million
Buying and selling platform
2006 by Alec Oxenford
$ 60 million

8. Webbasedbusinessmodel:Affiliates
Online social networking
service
2004 by Mark Zuckerberg
$ 12.46 billion
Online shopping , web
hosting , content
distribution
1994 by Jeff Bezos
$ 89.98 billion