Lateral thinking-strategies, techniques and processes-Innovation Management

1. LATERAL THINKING-
STRATEGIES AND
TECHNIQUES AND
PROCESSES

2. LATERAL THINKING
• Lateral thinking is solving problems through an indirect and creative approach,
using reasoning that is not immediately obvious and involving ideas(not traditional)

3. LATERAL THINKING STRATEGIES AND
TECHNIQUES
• Challenging Assumptions
• The “Why” Technique
• Thinking Ahead
• Fractionation
• Inverse Method
• Analogies
• Random Stimulation
• Polarization

4. CHALLENGING ASSUMPTIONS
• Requires examining unstated premises upon which a conclusion depends.
• Do not verify validity
• No wrong, no right
• Main goal- to redesign models

5. THE “WHY” TECHNIQUE
• Everything may be questioned
• Interesting but uncomfortable exercise
• Goal of the question-
1. To get new reading angles
2. New information

6. THINKING AHEAD
• That means rather than build something new to look at something old
• To think proactively to achieve two things:
1. Suspension of thinking
2. Delay judgment

7. FRACTIONATION
• Analysis of the situation
• Try to “create” parts
• Do not try to find the correct point of view
• Find different point of view
• Goal- break down the situation

8. INVERSE METHOD
• More effective than fragmentation
• Produce the most unusual reorganizations
• Any action indicates the opposite direction
• Main objective- is to challenge and force some fresh angles of reading

9. ANALOGIES
• Represents a narrative, metaphorical or imagistic equivalent, of a different reality
• De Bono speaks of analogy by similarity to Mathematics, where things turn to
symbol
• When using analogies, we “do not want to demonstrate anything”

10. RANDOM STIMULATION
• Nothing is rejected as useless
• Accept all irrelevant piece of information
• Accept all that is unplanned
• Principle-”never look for something in particular”

11. POLARIZATION
• It is relabeling and reinventing models
• There are three ways to get rid of tags:
a) to fight
b) To remove
c) To replace them

12. LATERAL THINKING PROCESSES
juxtaposition
Introduce a
Random word
Disordered
jumps
Doubt
Voluntary
Mistake
Add

13. THANK YOU