Brand positioning is designing a company's image and value to communicate what it stands for to customers. Granola bars are a portable, mess-free snack that can be eaten in many situations. They are also popular with hikers and campers as they are lightweight, high calorie, and easy to store. Nature Valley holds the top spot in granola bar sales in the U.S., generating $387.3 million, followed by Quaker Chewy and Nature Valley Sweet & Salty Nut.

2. BRAND
POSITIONING
The act of designingthe company’s
image and value offer so that the
segment’scustomer understandand
appreciate what the company stands for
in relation to his customer
PHILIP KOTLER

3. GRANOLA BARS
the Swiss Army knife of snacks:
they’re small, portable, napkin-free
eats that can tackle a variety of
situations.
Granola is also often eaten by
those who are hiking, camping,
orbackpacking because it is
lightweight, high in calories, and
easy to store.
Granula was invented in Dansville, New

4. nature valley
quaker chewy
nature valley sweet & salty nut
private label
kashi TLC
quaker chewy dipps
sunbelt bakery
kind healthy grains
quaker big chewy
atkins advantage
387.3
223.9
217.6
143.9
106.2
95.4
83.9
48
37.9
30.6
SALES IN MILLION U.S. DOLLARS