B & B Ch 3_5.24.10
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- Qualitative researchers collect data by going into the field where subjects conduct their normal activities, building trust without harming subjects, and participating minimally while learning subjects' perspectives. - Researchers must gain access and permission, establish rapport, be honest about their study and intentions, and not make promises they cannot keep. - Collecting data involves various techniques like observations, interviews, focus groups, and using tools like audio recorders with permission from subjects. Managing relationships, biases, and exiting the field responsibly are important considerations for qualitative researchers.
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Quantitative and qualitative research methods differ in important ways. Quantitative research uses statistical analysis of numeric data from standardized instruments, while qualitative research relies on descriptive analysis of text or image data collected from a small number of individuals. The two approaches also differ in how the research problem is identified, how literature is reviewed, how data is collected and analyzed, and how findings are reported. Common quantitative designs include experimental, correlational, and survey designs, while qualitative designs include grounded theory, ethnographic, narrative, and action research designs. The best approach depends on matching the research questions and goals.
Qualitative and quantitative methods of research
The document compares and contrasts qualitative and quantitative research methods. It discusses that qualitative research aims to understand social interactions through smaller, non-randomly selected samples, while quantitative research seeks to test hypotheses and make predictions using larger, randomly selected samples and specific variables. It also outlines the different types of data collected, forms of analysis, roles of researchers, and final reporting structures between the two methods.
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This document summarizes key aspects of conducting qualitative fieldwork and interviews. It discusses gaining access to field sites, establishing rapport with subjects, negotiating permission, and issues that can arise from cultural differences between researchers and subjects. The document also provides tips for first visits to field sites, using covert or overt research approaches, structuring interviews, and dealing with politically charged settings. The overall goal of fieldwork is to immerse oneself in a site to understand subjects' perspectives through observation, conversation and rapport building.
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The document provides tips for gathering survey data through formal processes such as questionnaires and interviews. It discusses how to ensure survey sampling is done correctly, create effective questionnaires, conduct interviews, avoid biases in data gathering and analysis, and write good questions. Key tips include keeping questions short and simple, avoiding double-barreled or leading questions, considering the respondent's perspective and attention span, and using a mix of open-ended and closed-ended questions appropriately.
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This document discusses various methods for collecting data in research studies. It begins by outlining the objectives of understanding different sampling strategies, data collection methods, and how to identify appropriate methods for a given study. It then provides an overview of key topics, including accessing participants ethically, quantitative and qualitative sampling, and different data collection instruments like questionnaires, interviews, observations, focus groups, and think-aloud protocols. For each method, it describes how to implement it and considerations for its appropriate use. The goal is to help researchers select data collection approaches suited to answering their research questions.
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This document provides an overview of interviewing as a data collection tool for research. It discusses interviews as a systematic way of asking questions and listening to responses. There are different types of interviews including structured, semi-structured, and unstructured interviews. Interviews allow participants to provide rich contextual descriptions and have advantages such as attaining personalized data and opportunities for probing. Preparing properly for interviews and developing an interview guide are important. Questions should be clear, avoid bias and jargon, and maintain the interviewer's control while accounting for their potential biases.
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An interview is a qualitative research method that relies on asking questions in order to collect data. Interviews involve two or more people, one of whom is the interviewer asking the questions. There are several types of interviews, often differentiated by their level of structure.
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This document provides an overview of various data collection methods for research studies. It discusses objectives, ethical considerations, sampling strategies for both quantitative and qualitative research, and different data collection instruments. These include questionnaires, interviews, observations, focus groups, think-aloud protocols, and diaries/journals. For each method, the document describes how to implement it and considerations for doing so effectively. It aims to help researchers determine the most appropriate data collection approach based on their research topic and design.
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Qualitative interviews involve flexible, unstructured conversations to understand participants' perspectives. They are commonly used in combination with other methods like observation. Interviews can vary in structure from unstructured to semi-structured using an interview guide. Factors like number of interviews, use of visual aids, group settings, and recording methods are considered. Locating respondents, obtaining consent, and addressing issues like researcher effects are important planning considerations. Analyzing interviews involves transcription and identifying common themes.
Interviews
This document provides information on conducting interviews as a method for data collection in research. It discusses interviews as a systematic way to collect data through conversations by asking questions and listening to responses. Different types of interviews are described, including structured, semi-structured, and unstructured interviews. Tips are provided for developing interview guides, preparing for interviews, asking questions, and maintaining control during the interview process while avoiding biases. The goal is to obtain rich, contextual information from participants in an ethical manner.
How to choose research Methods
Unstructured interviews are interviews with little directional influence from the researcher. They allow participants to freely discuss what they think is important. Semi-structured interviews use an interview schedule or list of topics to ensure continuity across interviews while still allowing flexibility. Structured interviews strictly follow a set format with closed-ended questions. Focus groups involve a discussion led by a moderator on a specific topic with a group of participants. Questionnaires can be closed-ended, open-ended, or a combination to collect both quantitative and qualitative data. Participant observation involves the researcher directly observing and participating in the lives of the people being studied.
Interview Questions Write 15 or more open-ended questions of sub.docx
Interview Questions
Write 15 or more open-ended questions of substance for your American subculture inquiry project paper. Make sure to include the name of your subculture in the title. Specify whether these questions are for:
1) a current or former member of the subculture
2) someone who has published scholarly writings on this group
3) someone who has worked professionally with the group
Remember what we discussed in class:
No yes/no questions.
No questions that start with "Why."
Do include:
Questions that will inspire thoughtful and detailed answers.
Questions that will not offend the party being interviewed.
1. Interviews
In order to learn the views, opinions, and evaluations of people, we conduct interviews. Interviews can be of two types:
· Structured
· Unstructured
In structured interviews, students prepare a set of questions and try to obtain answers to these questions. Data analysis is easier, because they have comparable categories for each respondent, and they can analyze what each respondent said as an answer to each question and compare and contrast their answers.
Unstructured interviews: The researchers only have the topic of the interview but no set questions to ask the interviewee. The interview may follow whatever course the interviewee chooses to talk about. Every subject may dwell on a different aspect of the topic in question, and as a result, data from individual subjects may not be comparable. On the other hand, such data provide in depth information in great detail about individual subjects.
For our own purposes, structured interviews where the interviewer focuses on a set of predetermined questions, and tries to obtain answers to these questions are more feasible since we cannot expect our students to conduct case studies or personality analyses.
I. Finding subjects: The selection of subjects to be interviewed depends on the topic of study. However, there are certain guidelines the interviewer should not neglect:
1. Do not interview people you know well personally. In such cases, the subjects hesitate to open up and share their genuine opinions with the interviewer they know personally. The answers they give will be answers given to the person they know personally, not the answers they would give to an interviewer with whom they have no personal relations.
2. It is difficult to find the right people to interview. One way is using your contacts. If you know people who know the people you want to interview, use your contacts and get an introduction to those people.
3. If you have no contacts, you may go and contact directly the people you want to study. If you are lucky and approach the target group wisely, most people may agree to collaborate with you.
4. Always introduce yourself, tell your name, where you come from, your school, what your study is about, what you are trying to do. If necessary, get a letter from your teacher describing your research study and introducing you.
II. The interview
· The interview .
8 interview
The document discusses interview methods for research. Interviews involve direct face-to-face interaction between the interviewer and interviewee. They allow for collection of in-depth data through open-ended questions and discussion. There are different types of interviews - structured interviews follow a rigid standardized format; semi-structured interviews have some flexibility in question order; single interviews involve one interviewer and interviewee; group interviews have multiple interviewees. Interviews have advantages like depth of information, insights from experts, and flexibility, but are also time consuming to analyze and can be affected by the interviewer.
Depth Interviews in Applied Marketing Research
Slides for a lecture delivered by Dr. Kelly Page about the use and conduct of Qualitative Depth Interviews in Applied Marketing Research.
Interview
The document discusses different types of interviews used in research, including structured, unstructured, individual, and focus group interviews. It describes the key characteristics of focus group interviews such as including 6-8 participants, asking open-ended questions, and training the interviewer. The document also outlines techniques for properly conducting interviews such as preparing questions in advance, actively listening without bias, and maintaining rapport with the interviewee.
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This document provides guidance on conducting focus groups. It discusses that focus groups involve a presentation, moderating practice, and debrief session. The moderator must maintain neutrality, control the environment, and guide conversation to generate valuable information. Focus groups are unstructured qualitative research that gather participants' responses in their own words on a topic. They can explore a topic to gather feedback and are not meant for instruction. The document outlines engagement questions to introduce a topic, exploration questions to discuss the topic in-depth, and exit questions to check if anything was missed. It also discusses focus group design, facilitation best practices, note taking, analyzing results, and recommended reading.
Research Methodology.pdf
The first document discusses different types of interviews used for data collection, including structured interviews which use predetermined questions correlated to job competencies, and unstructured interviews which are more free-flowing. The second document discusses reasons for conducting research such as expanding knowledge, keeping updated, and building credibility. The third document discusses intention as an independent variable that affects behavior as the dependent variable in experiments, and conceptual models for software that describe tasks and goals at an abstract level prior to interface design.
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This document provides information about conducting interviews for research purposes. It begins by stating the objectives of understanding what interviews are, their significance for research studies, ethics around conducting interviews, types of interview questions, and how to analyze interview data. It then defines interviews as a method of data collection involving questions and answers between two or more people. Further notes specify that interviews are useful for gathering detailed information on complex topics. The document outlines ethics around inclusiveness, withdrawing consent, minimizing harm, permission, honesty, acceptance, anonymization, and data confidentiality. It describes three main types of interviews: structured, unstructured, and semi-structured. It concludes by explaining inductive and deductive approaches to qualitative analysis of interview data through the
2012 interview
This document provides guidance on conducting interviews for research purposes. It discusses planning the interview, designing effective questions, conducting the interview, and following up after the interview. Key aspects covered include identifying research objectives, creating an interview guide, establishing rapport with interviewees, asking open-ended questions, taking notes, and following ethical standards regarding confidentiality and accuracy in representation. The overall goal is to obtain reliable and useful qualitative data through respectful communication with interview participants.
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This document discusses three common methods of qualitative research: participant observation, in-depth interviews, and focus groups. Participant observation involves researchers observing participants in their natural environment. In-depth interviews are unstructured conversations where interviewers encourage interviewees to openly discuss their lives. Focus groups involve moderated group discussions on a particular topic where a moderator sets rules and takes detailed notes. The document provides details on how to properly conduct each method and considerations like obtaining consent and writing field notes.
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