The document discusses how spatial analysis and mapping can help organizations better understand data and make decisions. It provides examples of how mapping has helped address issues like crime, food access, and early childhood education. The document encourages organizations to think spatially and collect location data, and provides tips on getting started with spatial analysis.

1. Mapping Insights You
Never Even Knew You Had

2. Civic Software
for the Web

3. B Corporation
• Civic/Social Impact
• Summer of Maps
• Pro Bono Program
• Donate share of profits
!
Research-Driven
• 10% Research Program
• Academic Collaborations
• Open Source
• Open Data

4. Summer of Maps

5. Who am I?

6. Who are you?

7. “identify gaps and
opportunities”

8. “empower today’s
workforce”

9. “define underrepresented
populations”

10. “create more engaged
communities”

11. “protect and improve
the lives of those who
need it most”

12. Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story

13. You are deciders

14. Your challenge

15. If you and your grantees
aren’t recording location
data, you’re only looking
at half the picture

16. The best part?

17. Most of you are
already doing it!

18. What is spatial
analysis?

21. Nobody in London knew
how cholera was being
spread

24. Pinpointed the source

25. Pinpointed the source
Debunked “bad air”

26. Pinpointed the source
Debunked “bad air”
Invented epidemiology

27. Pinpointed the source
Debunked “bad air”
Invented epidemiology
Invented spatial analysis

28. Pinpointed the source
Debunked “bad air”
Invented epidemiology
Invented spatial analysis
John never drank un-boiled water again

32. Maps tell stories

33. How does spatial
analysis work?

38. Spatial Analysis
today

39. Have you ever had a
bike stolen?

41. Stolen: July 2010

43. Stolen: May 2013

44. “Since 1972, we have partnered with community,
governmental, public and private actors in order to effect
change that makes our streets safer for everyone.”

45. 10,747 stolen:
1/1/2007 to 12/31/2012

46. 43,000 bikes
$15 million in value

47. 5 years:
4,819 bike+auto crashes
36 fatalities

51. Interactive map:

52. Next City.org
!
Newsworks.org
!
CartoDB.com case study
!
BicycleCoalition.org
!
NBC10 Philadelphia

54. Communicate data to the
public
!
Improve enforcement
!
Concentrate efforts on
critical streets

55. Has someone close to
you ever had to use
food stamps?

56. 18,000 people that
qualify for SNAP
benefits in Philadelphia
that are NOT using them

57. “…build a community where all
people have the food they need to
lead healthy lives.”

58. Where are the most vulnerable populations?
Where are the best places to spend advertising money?

63. Interactive Map

64. Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy

65. Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy

66. Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy

67. Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy

68. Found target populations
Pinpointed high-ROI ads
Guided door to door efforts
Found underserved areas
Mapped for advocacy

69. Have you ever worried
about the quality of
your child’s education?

70. “…dedicated to ensuring
educational opportunity for
every child in our community.”

71. Philadelphia has
101,053 children under
5 years old

72. 2,052 Early Childhood
programs
Only 14% considered
high-quality

74. How to prioritize?

75. Children under 5"
!
Children under 5 w/single mother or
father"
!
Children under 5 living in poverty"
!
Children 3-4 not enrolled in Pre-K"
!
New Mothers aged 15-19"
!
Unmarried mothers 15-19

80. Showed disparity in High-quality
programs"
!
Created reports for each council district"
!
Created index of risk from Census data"
!
Won $1 million in grants

81. None of this
would have
been possible
without spatial
data.

82. You and your
grantees have
amazing insights
already. Start
thinking spatially

83. 4 Ways to get
started:

84. 1. Take the “Maps and
the Geospatial
Revolution” class at:
www.coursera.org/course/
maps

85. 2. Collect location data
on every single thing
your organization does.

86. 3. Help your grantees
get discounted licenses
for ArcGIS Desktop
through TechSoup.org

87. 4. Tell your grantees
about spatial analysis.
Education Week article:"
http://goo.gl/flbXry

88. Demo time

89. Spatial analysis helps you:
make better decisions
simplify complex patterns
tell your project’s story

90. Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story

91. Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story

92. Spatial analysis helps you:
simplify complex patterns
make better decisions
tell your project’s story

93. Maps are storytelling
tools.
You all have a story
worth telling.

94. Thanks to:
Knight Digital Media Center"
Michele McLellan"
Nancy Yoshihara

95. Any questions?
Tyler Dahlberg!
Geospatial Solutions Specialist, Azavea!
tdahlberg@azavea.com!
@geotyler!
!
Bitly Bundle: